DFMC announces participation in the Hotel Show

New products to be launched during the three day event for its clientele

Dubai, UAE (September 16, 2013): Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has announced its participation in the Hotel Show 2013, to showcase the latest mattress technology from King Koil and Serta.

The Hotel Show, now in its 14th year taking place from 28th to 30th September 2013, is one of the most important business events within the hospitality, hotel and tourism industries for the MENA region. DFMC will highlight in this year's event, technologically advanced luxurious mattresses available in the market which are manufactured using cutting edge technology and superior craftsmanship.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “We have been participating in the Hotel Show from its inception as it features the most influential leaders in the hotel and hospitality industry. This event provides us the much needed market insight and knowledge on the hospitality sector and provides us the perfect platform to show case our collections and share product information with the industry, hotel clientele and prospective customer. This year we will be introducing new products which will definitely meet and exceed our client's expectations.”

Last year's Hotel Show saw the participation of 15,500 with 450 leading suppliers and consultants exhibiting from more than 45 countries and 13 international pavilions.

DFMC has been participating in the Hotel Show as it is a key meeting place for leading suppliers and buyers of Hospitality sector from all over the world; and gives them a chance to exhibit products from their portfolio.

About Dubai Furniture Manufacturing Company LLC (DFMC): Dubai Furniture Manufacturing Company LLC (DFMC) was formed in 1993 to manufacture and market brand of luxury bedding under license from King Koil, USA. Since its inception, DFMC has earned the reputation as a leader in the mattresses industry. In the Middle East through state-of-art manufacturing capabilities and marketing acumen.
In 2001, DFMC acquired the license for marketing and manufacturing Serta products in the Middle East, from Serta Inc., USA. Serta is the world's largest mattress company and a respected brand. The Partnership has strengthened DFMC's position as leader in the Middle East mattresses market.