Dubai, UAE, September 15, 2013: Al-Futtaim group has announced an exclusive dealership agreement with Lotus Cars Middle East FZ-LLC to distribute its range of cars in the UAE. The agreement will see Trading Enterprises, part of Al-Futtaim Automotive, exclusively distribute Lotus cars across the UAE, building sales and after sales services capabilities to support this exciting introduction to the market. Dubai Festival City's Automotive Park will house Trading Enterprises' first flagship showroom for Lotus, scheduled to open late October. Further expansion is also planned. Initially showcasing the stunning Lotus Evora and its supercharged sibling the Evora S, the 425sq m showroom will be a state-of-the-art customer focused environment decorated in Lotus' signature monochrome scheme. Complete with Lotus Originals boutique, this facility will set a benchmark for all Lotus showrooms across the region. Len Hunt, President – Automotive, Al-Futtaim group said: “Al-Futtaim has built strength and credibility in delivering great customer experience through its well established automotive operations. We are excited to exclusively introduce the globally recognised brand of Lotus to this market. Representing Lotus and its products which are centered on style, passion and performance, offers our customers a whole new dimension within our automotive portfolio. We are looking forward to a long and successful partnership.” Lotus Cars Ltd Chief Operating Officer Aslam Farikullah said: “The Middle East is a strategic market with significant potential for Lotus and the UAE is a substantial part of that opportunity. We are delighted to partner with Al-Futtaim, a company with undoubted expertise in the region, an exemplary track record and whom we know will offer a premium experience to our customers. Between us, we will introduce customers in the UAE to the world of Lotus, one of high performance, award winning cars with world-class ride and handling, and we look forward to bringing this new audience close to our brand which is synonymous with motorsport and Formula 1 – both historically and today.” Al-Futtaim's automotive division represents some of the world's most popular brands and is regarded as pioneers in the regions automotive industry.
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