Ducab marks Ramadan with donation campaign to Sightsavers

Scheme will give hope to poverty stricken blind children all over the world

Dubai, 5th Aug. 2013: Ducab, one of the leading manufacturers of high-quality power cables and wires in the Middle East, has announced its intention to mark the important holy month of Ramadan by making a contribution to the Sightsavers charity. Ramadan is a time of great importance and reflection for all Emiratis and Ducab hopes to contribute to a feeling of goodwill among the UAE community by making this gesture.

The Sightsavers.org charity is well known in the UAE and throughout the region, and has become one of the world's most prominent global charities which deals with blindness in developing countries. Sightsavers was founded in Britain in 1950, originally being named ‘British Empire Society for the Blind'.

Today, the charity works with children with visual difficulties all over the world, helping the visually impaired restore their sight through specialist treatment and eye care in over 30 countries. Sightsavers also provides support to people who are irreversibly blind by providing education, counselling and training. The charity works with some of the poorest and most vulnerable people in areas of the world which are rife with poverty. Sightsavers has treated over 200 million people for blinding and potentially blinding conditions, and has additionally carried out over 7 million operations globally to restore eye sight since inception.

Ducab has dubbed the promotional effort that it is carrying out in accordance with Sightsavers as the ‘Ducab Gift of Light'. Partners are encouraged to participate in this campaign by posting Ramadan greeting messages on www.ducabgiftoflight.com.  For every Ramadan greeting that is sent, Ducab will contribute $1 to Sightsavers, in order to assist with the charity's sight-saving operations with children in Africa, Asia and the Caribbean. A contribution of a mere few dollars can save a child's sight, so Ducab is urging as many people as possible to access the website and post greetings generously.

With relation to this campaign, Colin McKay, General Manager for Sales & Marketing at Ducab, stated “Ducab is sensitive to the importance of Ramadan within the UAE community, and thus feels a strong desire to make a contribution to the feeling of love and goodwill that all Emiratis experience at this holy time. By partnering with the Sightsavers campaign, Ducab hopes to make a positive difference to the lives of some of the most impoverished and vulnerable children in the world. Everyone at Ducab feels passionately about this cause, and hopes to see the ‘Ducab Gift of Light' campaign receive huge support, not only across the country, but the wider region, and even the world, as well.”

McKay continued: “As one of the world's most prominent cable manufacturers, being a valued and respected company in the UAE and the Middle East, Ducab takes its corporate responsibility very seriously. This means that everyone at Ducab is always mindful of the importance of living up to the values that we have instilled in all of our working practices with regard to corporate social responsibility. We actively seek to make the world a better place, and passionately believe that this can be achieved when we all work together to fulfil common goals.”

“We hope and anticipate that the ‘Ducab Gift of Light' campaign can make a contribution to our ongoing remit and commitment to CSR, and support the critical and valued work of the Sightsavers charity,” he added.

The campaign will continue throughout the holy month of Ramadan up until Eid. Those wishing to make a contribution to this worthwhile cause are urged to log on to the Ducab ‘Gift of Light' website before the end of Ramadan and post a greeting.