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In a landmark year marking the centenary of its iconic Piazza San Giovanni boutique, Panerai extends an exclusive invitation to both seasoned collectors and new enthusiasts: an unparalleled Italian journey. This immersive Experience will trace the very locations and moments that forged Panerai's legendary history, uniquely presented alongside a dedicated Watch Set.
The new Radiomir Viaggio nel Tempo Experience Set serves as a tangible key, beckoning enthusiasts to unlock and revisit pivotal historical moments. It offers an opportunity to step into sites steeped in profound significance and uncover the unique anecdotes that reveal how Panerai's unwavering spirit of innovation continues to define its watchmaking identity.
Scheduled from September 15th to 18th, 2026, the journey commences in Florence, the heart of the Maison's legacy. Guests will embark on an emotionally resonant exploration of the brand's storied past. Within the city's embrace, they will celebrate a century of Panerai's Florentine boutique presence in Piazza San Giovanni through a meticulously curated exhibition. The itinerary then leads participants to retrace the heroic footsteps of the legendary Italian frogmen, exploring their original meeting grounds, training arenas, and diving points at the mouth of the Serchio River. These foundational locales, each brimming with historical resonance and captivating narratives, will illuminate the intricate tapestry of Panerai's heritage. The expedition culminates with a transfer to the COMSUBIN base in Porto Venere for an authentic diving experience, followed by a breathtaking yacht tour along the Ligurian coastline, a powerful evocation of the brand's profound maritime roots. This voyage through time is thoughtfully complemented by the new Radiomir Viaggio Nel Tempo Experience Set, comprising PAM01729 and PAM01730, which marks the first time the Maison associates a Watch Set with one of its Experiences.
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