Is It's Beauty Salon Worth The Hype? Locals Weigh In

In a city that never stops chasing the next trend, finding a beauty salon Dubai residents truly trust can feel like a challenge. But if there's one name that keeps popping up in conversations, it's It's Beauty Salon. Known for its striking interiors and reputation for flawless treatments, this spot has become a go-to for many women across Dubai and Abu Dhabi.

But does it really live up to the buzz? To answer that, I took a deep dive into what keeps clients coming back, what makes this place tick, and why it might just be the salon you'll keep on speed dial.

The Word On The Street: Why It's Beauty Salon Has A Loyal Following

Walk into any of their branches, and the atmosphere hits you right away. Chic, polished, but not intimidating. Clients here aren't just after a haircut or a quick nail job—they come for results. Women from all walks of life—corporate professionals, influencers, even stay-at-home mums—frequently book appointments weeks in advance.

One reason this salon holds such weight is its clear focus on premium quality. Treatments here aren't rushed. Every technician is trained to focus on precision, which is why many clients say they leave feeling “renewed” rather than just groomed.

Locals often mention the personal approach. The staff here take time to discuss the look you're after, whether it's a specific nail design or the perfect hair tone. They ask questions, suggest tweaks, and give honest advice. This level of attention isn't common everywhere, and it makes all the difference.

Service Variety That Hits Every Beauty Need

It's Beauty Salon doesn't just stop at nails and hair. Their service menu covers nearly every beauty category you could imagine, which means you can sort out multiple treatments in one visit.

Women often book back-to-back sessions here, starting with a Russian manicure, then moving onto brow lamination or hair treatments. Many clients say this convenience saves them tons of time, especially since everything is done under one roof with consistent quality.

The salon also frequently runs promotional offers, which make these high-end treatments more accessible. Whether you're after simple grooming or a full-on transformation, there's something here for you.

A Space That Makes You Want To Stay

Beyond the services, the physical environment plays a big role in its popularity. The decor leans toward minimal yet stylish. Think soft lighting, muted tones, and subtle gold accents. It's not overly fancy, but it feels like a quiet retreat from the fast pace outside.

Music plays softly in the background—not the usual commercial radio mix, but calming tracks that help you relax into your appointment. Even the waiting area feels inviting, with plush seating and complimentary coffee or tea.

It's easy to understand why so many clients stay for hours, sometimes adding extra services on the spot simply because they're enjoying themselves.

Trust Built On Consistency And Skill

Plenty of salons in Dubai and Abu Dhabi offer high-end treatments, but few deliver the same consistency as It's Beauty Salon. That's the key point many long-term clients bring up.

Here, you won't find a roulette of good and bad experiences. Whether you're visiting the Internet City branch or the Marina one, the results are dependable. That's because their team includes highly trained technicians who specialize in specific treatments.

From detailed nail artists to expert colorists and lash specialists, every service is done by someone who knows their craft inside out. And yes, that includes consultations too—they won't let you leave with a style that doesn't suit you.

Nail Artistry That's On Another Level

Let's dig deeper into one of their standout features—nail services. In Dubai, finding a salon that goes beyond basic manicures is rare, but this spot makes it an art form.

Russian Manicure Magic

The Russian manicure here is easily one of their most requested treatments. It's an ultra-precise method that focuses on clean, detailed cuticle work and flawless shaping. The result? Nails that look perfectly polished for weeks without chipping or rough edges.

Clients rave about how their nails stay in peak condition long after the appointment, thanks to the careful technique and high-quality products used.

Creative Nail Designs

The creativity on display here is no joke. From simple chic looks to bold, intricate nail art, the technicians work with each client to design something unique.

They offer seasonal designs too—whether it's understated pastels for spring or striking metallics for winter, there's always something new to try.

Nail Extensions That Look Natural

For those looking for length, their nail extension services are particularly popular. Unlike some places where extensions look bulky or fake, here they're shaped to look as natural as possible while still giving you that extra glamour.

Clients also appreciate that the extensions last longer than average, reducing the need for frequent touch-ups.

Additional Highlights: Everything Else You Should Know

Here's where this salon really shines—its wide range of treatments covers much more than just nails. You can easily spend half a day here getting multiple services done.

Hair Treatments That Truly Transform

From expert haircuts to elaborate color services like balayage and AirTouch, their stylists are known for creating flattering, modern looks.

They also offer intensive treatments like keratin smoothing and Olaplex restoration, which are particularly popular among clients dealing with dry or damaged hair.

Eyebrow And Eyelash Services

Brow lamination and tinting are strong points here, with many clients noting how naturally lifted and defined their brows look afterwards.

Their eyelash extensions are also highly rated, with options ranging from subtle classic sets to more dramatic volume styles.

Makeup For Every Occasion

While not as frequently discussed, their makeup artists are capable of creating both everyday looks and glamorous evening styles. This service is especially popular among brides and women attending formal events.

Pricing And Packages

To give you an idea of what to expect, here's a quick look at their pricing for some popular treatments:

New clients usually enjoy discounted rates, which makes trying out their services even more tempting.

Final Thoughts: Why The Buzz Won't Stop Anytime Soon

It's Beauty Salon has earned its place among the most talked-about salons in Dubai and Abu Dhabi—and frankly, it's not hard to see why.

From the meticulous nail treatments to the head-turning hair services and relaxing atmosphere, everything about this place feels considered and client-focused. Locals keep returning for the results, but also for the experience itself.

If you're after more than just a quick fix—something that feels tailored, luxurious, and consistently excellent—this salon absolutely lives up to the hype. You'll leave with not only polished nails or glossy hair but also that rare feeling of having been truly looked after.