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The award-winning production company is the only entrant to win from the United Arab Emirates
Ti22 Films, a Dubai-based production company led by award-winning producer Reim El Houni secured their 26th International Award yesterday at the New York Festivals TV & Film Awards.
The winning film, produced by El Houni and directed by creative director Sofia De Fay, won in the Corporate Image Category Group for Branded Content. The film was produced for the GREAT Campaign in conjunction with Majid Al Futtaim Group and featured none other than Michelin Star Chef Vineet Bhatia. The video was produced to promote the new British High Tea at the Kempinski Mall of the Emirates and showcased Chef Vineets love for British ingredients as he prepared the unique experience. The intertwining of Chef Vineets moments of nostalgia as he prepares the new high tea experience added the personal touch to the narrative.
This year saw entries from over 40 countries around the globe which were judged online by an international jury panel. The awards were presented at the virtual Storytellers Gala on the 18th April from the base of the festivals in New York City.
Ti22 Films has had a great deal of success at the New York Festivals winning 11 World Medals and 13 Finalist Awards in previous years, the 2023 win brings this number to 14. Previous winning projects include Gold, Silver and Bronze world medals for brands such as ENOC, EGA, DCAA, BASF and GMG to name a few in categories ranging from Promos, to Sales to Corporate Image and Public Relations. This win represents the first in the Branded Content category for Ti22.
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