Twitter Launches Regional Wellness Campaign

Campaign aims to raise awareness of physical and mental wellness in the gaming community amidst the global pandemic 

United Arab Emirates, 6 April 2019:   Twitter has launched the  ?????_??????_??# (Always play it right) , an awareness campaign centered around wellness in gaming in the region. The campaign aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home. Moreover discussing the significance of  maintaining a healthy and balanced lifestyle amongst gaming enthusiasts in the MENA region.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia. In the Arab region, gamers use Twitter  to share tips, tricks and walkthroughs, newly released games and updates, game reviews, gadgets and equipment reviews. 

“While gaming has been a key conversation on Twitter in recent years, we wanted to tackle the issues of wellness in the digital arena. By raising public awareness of the tactics gamers can implement in relation to their overall wellness, we hope people can engage in healthy conversations surrounding their interests and support each other, especially in times of uncertainty.” said Kinda Ibrahim, Director of Partnerships, MENA, Twitter. “In light of the current global situation, as social distancing becomes the norm, there was no better time to enhance our focus on the wellbeing of people,” Ibrahim added.