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The Soft Toy drawing competition invites all children to visit any IKEA store and visualise their dream toy, to later bring it to life
Dubai, United Arab Emirates, 8 November 2018: Starting from today until 17 November, IKEA UAE will open its doors to tiny designers, aged 0 - 12, helping them manifest their dream toy, and building together the following years' SAGOSKATT collection. This inspired collection is a result of the annual IKEA Soft Toy drawing competition that takes place worldwide, with selected winners from across the globe.
This competition will take place in IKEA Dubai Festival City, IKEA YAS Mall and IKEA Bawadi Mall Al Ain, where winners of the competition will be announced in 2019. The limited-edition collection will also be distributed across all IKEA stores.
Simple drawings drafted from a child's imagination with pencil and crayon, will be sent to IKEA headquarters to be selected for production. The designs all funnel towards the “Let's Play for Change” campaign, an important initiative undertaken by IKEA to support children everywhere, in their right to play.
Following a successful execution in 2017, IKEA completed the production of 10 designs shared by children from across the globe. Shane Mathew, a UAE resident, submitted his design in 2016, that was later chosen as one of the winning drawings. His vision for the perfect toy was inspired by characters from the iconic film, The Wizard of Oz.
The drawing competition will encourage children to expand on their creative spirits and to translate their ideas into real designs, and IKEA is inviting everyone to take part in a memorable and creative initiative.
| Activity |
Location |
Date |
| IKEA Soft Toy Drawing Competition |
IKEA Dubai Festival City
IKEA YAS Mall
IKEA Bawadi Mall Al Ain
|
Thursday, November 8 – Saturday, November 17, 2018 |
Let's Play! Activities
“Join our weekly playful events at IKEA Dubai to entertain your kids and develop their creativity. Registration is required. For children 6-10” |
IKEA Dubai Festival City Restaurant |
November 26th, December 3rd, 10th , 17th
Time: 12 PM – 6 PM |
| “Kids eat for Free” Day |
IKEA Dubai Festival City
Restaurant |
November 18th - 19th
Time: 10 am to closing
|
| Cup Cakes Decorations |
IKEA YAS Mall |
November 9 and 10
Time: 3PM – 6PM
|
| Arts and Craft Sessions |
IKEA YAS Mall |
November 16 and 17
Time: 3PM – 6PM
|
| Sport Games/ School break/ Art and Craft/Sport Face Painting/Coloring |
IKEA YAS Mall |
November 23, 24 and 30
Time: 3PM – 6PM
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IKEA YAS Mall
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