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Dubai, 10 July 2017: Hand-picked by Swedish retailer, IKEA, six talented artists and design teams with close links to the fashion industry were chosen to create inspired prints for the launch of the STUNSIG Limited Collection 2017. Featuring everything from fashion photography, digital couture, cartoons to hand drawings and collages, the new collection is applied to everyday items such as cushions, quilt covers, boxes and porcelain.
The result of the collaboration between IKEA and these six artists including Frédérique Vernillet, Malcolm Stuart, Pinar & Viola, Steven Harrington, Team Hawaii and Tilde Bay, is a playful collection, one that stands out from the crowd.
STUNSIG items are able to turn the ordinary into something extraordinary, with modern and artistic vibes merged together. The fun, edgy and sometimes poetic prints evoke a myriad of different reactions and emotions. Some are created just to make you laugh while others are made to stimulate people's imagination and appreciate the beauty in diversity.
Henrik Most, Creative Leader for STUNSIG, said, “With STUNSIG we wanted to present new artistic prints that are more unique, more fun and more daring! And apply them to selected IKEA products, turning them upside down and make them extraordinary.”
CUSHION COVER - AED 45
“I don't want subjects and motifs to be seen as remote islands. It's the tension between the two that's interesting. Like here, when a resilient and prickly cactus stands alone in a desolate landscape.”
- Tilde Bay – STUNSTIG Artist
RUG - AED 395
“I wanted to create designs that brought a little bit of the unexpected indoors. Vibrant motifs that fill your home with a lot of memories and art. I hope that I've created something that you can return to time and time again for comfort and inspiration.”
-Steven Harrington – STUNSTIG Artist
QUILT COVER AND PILLOW CASE - AED 149
”The dream world in the STUNSIG collection is bursting with imagination and playfulness. Here, even a tree can have a brilliant moment and come up with a great idea.”
-Team Hawaii – STUNSTIG Artist
PLATES & MUGS - AED 29/Each
“All prints have a strong visual story on their own. The moment you mix various prints, the scenery expands and creates new, unique and unexpected magical stories.”
- Tilde Bay – STUNSTIG Artist
Bag - AED 25
“We want people to feel excited and positive about the future, dare to trust the unknown and see the beauty in diversity.”
-Pinar & Viola – STUNSTIG Artist
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