Illamasqua launches the new Semi Matte Lipsticks collection [ANTI]matter

A BEAUTY ANOMALY IN TODAY'S UNIVERSE: ANTIMATTER

Antimatter is made up of properties that oppose ‘normal' matter. Unique to the universe, when collided with matter particles it can create powerful explosions.

Known for the purest pigments and high-colour payoff, Illamasqua add to their covetable product line up with an explosive new lipstick range, aptly named Antimatter. Harnessing the brand's unruly nature and sub-culture roots, Antimatter celebrates rebel nature, the rule-breakers that look far beyond traditional beauty techniques and formulations. Available in a range of 16 dynamic shades, Antimatter Lipsticks are a futuristic and stellar blend that oppose predictable lip textures. A beauty anomaly in today's universe, the matte yet creamy finish provides lips with an eclipse of colour while letting you explore a new and diverse aesthetic.

Defy conventional application techniques and explore a world of shade mixing, shape enhancing and socially defying looks.
Nilofar Mussa from the Illamasqua Art Collective provides her rule breaking advice when it comes to redefining your lips…

EC-LIPSING
We all have our favourite go-to lipstick, and no matter how much we want to try something new, we always go back to that one shade. So to mix things up, try staining an opposite colour to the lip, and layering your go-to shade over the top for an updated take on your staple lip look. Antimatter Lipstick in Lyra (warm caramel) is a fantastic shade to shift the colour spectrum from bold reds and pinks into softer nudes and roses due to its warmth. Alternatively, if dark matter is more your vibe, mix Antimatter Lipstick in Energy (vibrant violet) into any other Antimatter lipstick shade for a deep, cool finish.

SOLAR GLOW
For those who dare to create something a little different, try creating a solar glow/flare effect to the lip. Buff Antimatter Lipstick in Lyra (warm caramel) around the outside of the lip frame with a blending brush. Finish by applying Antimatter Lipstick in Btch (rich bourdeaux) inside the lip frame, making sure to create a clean-cut edge with a Lip Brush. This will create a glowing edge to your lip shape.