Kiehl's gets personal with skincare made just for you

Introducing a range of tailor-made serums that give your skin exactly what it needs

Dubai, UAE, October 30, 2016:  As purveyors of the finest skincare, Kiehl's has been dedicated to offering their customers solutions to their unique skin needs since 1851. From custom-blending formulas in their original New York City apothecary to one-on-one skin consultations, their heritage of handson service guides every facet of Kiehl's innovations.

Combining this history of caring for your unique needs with the most advanced technologies, Kiehl's is proud to introduce the new personalized skincare service, Apothecary Preparations.

This new innovation is amongst the first in the skincare industry to bring bespoke skincare to the masses. This industry achievement is comprised of Kiehl's Skin Strengthening Concentrate, plus two, individually selected Targeted Complexes. These pharmaceutical meets herbal concentrates feature a blend of advanced ingredients and are specifically selected for each customer's skin. Through an elevated consultation and diagnosis, customers are able to craft a personalized formula based on their two most significant skin concerns. Option include: dullness, wrinkles, redness, large pores and rough texture.

Once the Targeted Complexes have been selected and the consultation is complete, the Apothecary Preparation's components are enclosed in a personalized box for the customer, who then mixes them at home prior to first application. The result is a highly potent, tailormade skincare treatment.

“At Kiehl's we've always stayed true to our pharmaceutical roots. We have never applied a one size fits all approach to skincare and instead remain prescriptive and sensitive to our customer's individual needs,” noted Cheryl Vitali, Kiehl's General Manager Worldwide.
“Apothecary Preparations takes our approach to the next level and is a true achievement in personalization.”

APOTHECARY PREPARATIONS – HOW IT WORKS

Step 1: Diagnosis
With the use of a dermatologist-inspired Skin Atlas, customers are guided by the KCR to assess and rank the severity of their skin concerns. The result of this consultation informs the KCR's selection of the two essential Targeted Complexes that will comprise the customer's unique formula.

Step 2: Personalization
Following the consultation, two skin-specific Targeted Complexes are selected to accompany Kiehl's Skin Strengthening Concentrate. Key ingredients in the Targeted Complexes have been selected for their efficacy and their lipo-soluble nature. They are highly potent and bring powerful efficacy to the finished product.

Each Kiehl's Targeted Complex is formulated to address a customer's specific skin concern:

• BRIGHTENING COMPLEX with Vitamin C & Scotch Pine Extract
• WRINKLE REDUCING COMPLEX with Retinol Concentrate & Pro-Retinol
• VISIBLE REDNESS NEUTRALIZING COMPLEX with Sunflower Seed Extract & Vitamin E
• PORE MINIMIZING COMPLEX with Samphira Extract & Salicylic Acid
• TEXTURE REFINING COMPLEX with Vitamin F & LHA

Each customer's personalized box includes her name, details of her personal formula and directions for use. After freshly mixing the two Targeted Complexes with the Kiehl's Skin Strengthening Concentrate at home, Kiehl's Apothecary Preparations should be applied as instructed after cleansing and before a moisturizer.

Important Note: The Kiehl's Targeted Complexes are so potent, they should not be individually applied directly to skin. Dilution in the Skin Strengthening Concentrate assures both optimal efficacy and skin tolerance.