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blurred lines between fantasy and reality
a new expression of euphoric fantasy
the uninhibited personality of an empowered woman
deep euphoria Calvin Klein
the fragrance
deep euphoria
liberated – empowered – provocative
deep euphoria enters a new olfactive territory as the first vibrant chypre floral in the Calvin Klein portfolio.
the fragrance opens with notes of cascalone and black magic rose that intertwine to create an aura of humidity throughout the entire fragrance, imparting a sultry wetness that enhances the signature sensuality. the top and mid's mix brings a modern femininity and a pure quality of richness to the fragrance, and the drydown of enveloping sensual musk brings a smooth, sensual texture that is rich and undeniably sensual, immersing you deep within the fragrance, evoking warmth and pleasure.
these complementary elements embody a unique dichotomy of empowerment and true glamour, expressing the many facets of the deep euphoria woman's personality.
fragrance category: vibrant chypre floral
top: cascalone, white pepper, mandarin leaves
mid: black magic rose, geranium, jasmine sambac
dry: musk, patchouli, mineral woods
fragrance house: Firmenich
perfumer: Honorine Blanc in collaboration with Ann Gottlieb
bottle and packaging
the deep euphoria Calvin Klein bottle speaks to the youthful, modern woman who embodies femininity in an empowered way. it reinterprets the sensuality of the classic euphoria bottle by playing up the curved contours and luxurious textures with a deep aubergine color, contrasted with glossy black accents.
topped with a rectangular prism, the sculptural ellipse flacon is a work of art that is polished, yet organic, echoing the enigmatic combination of a fragrance that embodies empowerment.
the bottle is housed in a glossy black carton with a diagonal beam of neon glow, suggesting the allure of a door slightly ajar that invites you to peak in.
the lineup
eau de parfum spray 3.4oz/100ml [AED480]
eau de parfum spray 1.7oz/50ml [AED355]
advertising
for ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful lucid dream to life with lustrous imagery and fantasy-like interpretations.
this fall, actress Margot Robbie stars in a powerful new global advertising campaign that projects lust through various experiences and transformations by blurring the lines between fantasy and reality behind closed doors, ultimately revealing different facets of a deep euphoria woman's personality.
situated in an unassuming hotel room, it's the “morning after” and she is bathed in daylight. the look is raw and natural. what happened the night before begins to unravel through a series of flashbacks that reveal Margot's deepest fantasies and innermost desires.
print advertising specs
creative agency: Laird & Partners
creative director: Trey Laird
talent: Margot Robbie
photographer: Craig McDean
stylist: Max Pearmain
makeup artist: Francelle
hair: Shay Ashual
location: New York City
tv advertising specs
creative agency: Laird & Partners
creative director: Trey Laird
talent: Margot Robbie
director: Francis Lawrence
stylist: George Cortina
makeup artist: Diane Kendal
hair: Shay Ashual
location: Los Angeles
deep euphoria will be available regionally beginning November, 2016.
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