Benefit's New Brow Collection

Presto… solve brow dilemmas and instantly transform your look!

Benefit's New Brow Collection of 9 easyto-use brow products give every gal the confidence to be her own brow expert, solve her brow dilemmas and instantly
transform her look. Skimpy brows, patchy brows, barely there brows…all your brow dilemmas will instantly disappear!

3 Secrets of our NEW Brow collection
Innovative high-performing formulas
Custom-designed applicators
Mistake-proof shades

KA-BROW!
cream-gel brow color with brush

BAM…ALL-IN-ONE COLOR!
Brush on rich, wearable color! Ka-BROW cream-gel easily fills, sculpts & defines brows…and comes with a custom built-in brush.
BUILDS FROM NATURAL-LOOKING TO DRAMATIC
24-HOUR* & WATERPROOF**
*Instrumental test on 23 panelists
**Instrumental test on 20 panelists

1. Pull out brush from cap
2. Glide across cream-gel & stroke a tiny amount on brows

Tip: Applicator converts to a full-length brush! Flip the brush around and snap it back into cap for extra precision and control.

6 EASY-TO-CHOOSE SHADES

HIGH BROW & HIGH BROW GLOW
highlighting pencils

LOOKS LIKE AN INSTANT BROW LIFT!
High brow and high brow glow instantly highlight & illuminate arches for brighter, boosted and younger-looking eyes.
NEW CREAMY, BLENDABLE FORMULA

High Brow
creamy brow highlighting pencil
LINEN PINK
NATURAL-LOOKING FINISH

High Brow Glow
luminous brow highlighting pencil
CHAMPAGNE PINK
FOR EYE-OPENING WOW

To use: Apply pencil under your brow following the arch. Lightly blend.

READY, SET, BROW!
24-hour invisible shaping & setting gel

GET SET FOR NON-STOP BROWS!
This invisible shaping & setting gel holds brow hairs in place & locks on makeup so brows don't pull a disappearing act.

24-HOUR* STAYING POWER
FLEXIBLE, FLAKE-FREE FORMULA
EASY TO APPLY…QUICK TO DRY!
*Instrumental test on 21 panelists

100% said it controlled brow hairs
consumer panel of 32 women after 1 week

CUSTOM-MOLDED WAND
- precision tip defines ‘tail' end of brow
- long bristles evenly coat brow hair from root to tip
- short bristles sculpt & shape hairs in place

To use: Brush onto brows. Wear alone or to set other brow products.

PRECISELY, MY BROW PENCIL
ultra-fine brow defining pencil

OH MY WOW…
PRECISE & DEFINED BROWS!
Hair we go! This ultra-fine pencil fills in the blanks with incredibly natural-looking, hair-like strokes.

HAIR-LIKE STROKES
RICH, SMUDGE-PROOF COLOR 
CUSTOM CONTROL GRIP
TWIST-UP, NON-SHARPEN TIP 
BLENDING SPOOLIE-BRUSH

12 Hour Wear
Waterproof

To use: Apply pencil onto brows using light, short strokes. Blend with spoolie-brush.

6 EASY-TO-CHOOSE SHADES

3D BROWtones
subtle brow-enhancing highlights

HIGHLIGHTING GEL TAKES BROWS TO THE NEXT DIMENSION!
3D BROWtones instantly enhances your natural brow color with subtle highlights & soft contrast.

HIGHLIGHTS YOUR NATURAL BROW HAIR
WATER-RESISTANT, 12-HOUR WEAR*
WEAR ALONE OR OVER BROW PENCIL
*Instrumental test on 20 panelists

CUSTOM BRUSH WITH COMB TIP
mini-comb tip fits narrowest part of the brow
spiral bristles for even, mess-proof application

To use: Brush onto brow hair, building color as desired. Use comb tip to define and perfect.

GOOF PROOF BROW PENCIL
super easy brow-filling & shaping pencil

EVERYONE'S AN EXPERT WITH THIS SUPER EASY BROW-FILLING & SHAPING PENCIL

Fast, full & natural-looking brows magically appearthanks to the glide-on formula, soft color and goof-proof tip.

SOFT, GLIDE-ON COLOR 12-HOUR** WATERPROOF WEAR***
TWIST-UP, NON-SHARPEN TIP BLENDING SPOOLIE-BRUSH
** Instrumental test on 20 panelists ***Instrumental test on 22 panelists

95% said it was easy to fill & shape brows
94% said it gives beautiful brows on the first try

*consumer panel survey of 109 women after 1 week

Instant creates the shape for you
Custom Goof-Proof Tip

To use: Glide pencil along brow to fill & shape, using a couple of strokes to build color. Blend with spoolie-brush.

6 EASY-TO-CHOOSE SHADES

BROWVO! CONDITIONING PRIMER
nutrient-rich primer for fuller-looking brows

IT'S A BROW RE-APPEARING ACT!

BROWVO! conditioning primer works 2 ways:
1. CONDITIONS: Brows instantly look fuller, thicker and healthier.
BONUS BOOST!
Wear overnight so it conditions & works its magic while you sleep.

2. PRIMES: Wear under brow makeup to enhance color and extend wear.

NUTRIENT-RICH FORMULA
• CONTAINS KERATIN & SOY PROTEINS KNOWN TO HELP BROWS LOOK THICKER, HEALTHIER & FULLER
• CLEAR GEL SUITS ALL BROWS

CUSTOM SOFT-TOUCH APPLICATOR
evenly coats brow hair & skin

To use: Click pen once & glide over brow. Repeat for other brow & let dry. Wear alone or as a primer under brow products.

BROW ZINGS
total taming & shaping kit for brows

EVERYZING YOU NEED TO TAME & SHAPE BROWS!
This pocket-size compact includes everything you need to tame & shape brows!

PERFECTLY PAIRED WAX & POWDER CUSTOM, EXTENDABLE DUAL-ENDED BRUSH
MINI SLANT TWEEZERS

12 Hour Wear!

1. Pluck stray hairs with mini slant tweezers.
2. Shape & define brows with soft, pigmented wax.
3. Fill & set with natural-shaded powder.

6 EASY-TO-CHOOSE SHADES

GIMME BROW
brow volumizing fiber gel

POOF…FULLER-LOOKING BROWS MAGICALLY APPEAR!

VOLUMIZE, TAME AND TINT BROWS WITH THE WAVE OF A MICRO-WAND!

This award-winning brow-volumizing fiber gel is now available in 3 shades, including a natural-looking medium shade.
So every gal can brush on her coloring.

This brush-on gel contains tiny microfibers that adhere to skin & hairs, creating NATURAL-LOOKING fullness & definition.

BUILDABLE, WATER-RESISTANT & LONG-WEARING
EASY MESS-PROOF APPLICATION

94% said brows looked visibly thicker*
*consumer panel survey of 66 women after 1 week

CUSTOM, TINY TAPERED BRUSH
precisiontip for shaping
tapered for easy blending

To use: Stroke brush tip along brow to define shape. Brush through to blend & build.

3 EASY-TO-CHOOSE SHADES