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FOREO introduces special edition facial-cleansing brush to address environmental issues
Dubai, UAE, September 18, 2016: Swedish beauty brand FOREO, believes that beauty can be consumed while being conscious of the environmental impacts the industry has on the ocean and planet.
FOREO has launched two special addition devices, the LUNA Mini 2 and LUNA Play Save the Sea range where 100% of profits go to organisations that are proactively trying to combat issues the oceans face.
These issues include, overfishing, plastic litter pollution and increasing marina protection areas. As well as the profits supporting these organisations, FOREO is working on sustainability as a company by using 100% recyclable materials for all packaging. The devices themselves are designed to last over 10 years, with the smaller, non-rechargeable LUNA play useable for up to 100 uses. While the brush heads on the LUNA range never need replacing, using body-safe silicone - therefore reducing landfill. Combining T-Sonic™ pulsations with a nonabrasive silicone brush, this eco-friendly compact yet powerful device gently removes dead skin cells, and lifts away 99.5% of dirt, oil, and makeup residue
The Save the Sea campaign is going into its second year of success and supports ocean conservation and marine rehabilitation, sponsoring endangered sea turtle rehabilitation and research through the Sea Life Trust and Green Wave Organisation.
This September FOREO has gathered 40 influential beauty influencers from around the world, including a selection from the UAE to join them on a sailing expedition of a lifetime through the breath taking coasts of Croatia. During the trip the beauty bloggers secret beauty routine's will be revealed while the innovation behind FOREO's green design and Save the Sea campaign will be explored.
The Save the Sea Luna Play is now available at Dubai Duty Free (UAE) and in Whites Pharmacy (KSA). Priced at 180 AED, 100% of net proceeds go towards the restoration of marine ecosystems.
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