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Dubai, UAE 3 April 2016 – Internationally renowned home appliances manufacturer, Bosch, is turning kitchens the right way up with their latest Bottom Freezer Refrigerators. As people access their fridge compartment 80% of the time, and their freezer only 20%, bottom freezer fridges are fast gaining popularity with consumers, owning to the refrigerator positioned at eye and arm level. The bottom-mounted freezer design also helps the user to easily find and reach frequently used food and drink items, thereby keeping a more active check on the stock resting in the fridge and stopping users from having to constantly bend down to reach the vegetable drawers.
By having the freezer at the bottom, users do not have to reach up to see what frozen food they have, meaning the door is open for less and the cold air does not rapidly escape. The large capacity of Bosch's bottom freezers fridges also means that extensive amounts of food can be stored correctly, saving space and stopping the stacked-high approach many people use. When food is at eye level it is easier to arrange in the most efficient way, to ensure even the largest families can fit all their fresh food in the fridge.
As well as offering an ergonomic bottom freezer design and large capacity, Bosch refrigerators also boast flexible arrangement options. Height-adjustable, dividable surfaces, folding compartments and variable drawers all make it easy to store the various items logically according to their type, separating dairy products, meat and fish.
“At Bosch, we undertake challenges that do not just address the functional needs of our customers, but also add value to their complete wellbeing.” Says Georg Kazantzidis, Director Marketing & Business Development, Bosch Home Appliances. “Our range of Bosch bottom freezer refrigerators reduce the frequency of bending down to search for fresh food, while making it easy for food to be seen, meaning nothing hides away in the back past its expiry date.”
The Bosch bottom freezer fridge also features the VitaFresh pro freshness system, offering two different climate zones to help you store your groceries up to 3x longer. The fridge freezer also boasts a top-mounted LED Spotlight and a light strip on the side to guarantee a perfect overview and seamless illumination of the interior. The SuperCool function helps balance the difference in temperature caused by putting new food into your fridge, rapidly reducing the temperature and keeping the contents cool. The SuperFreeze systems works exactly the same, ensuring food is frozen quickly and kept frozen, even when the door is open for long periods.
Celebrating 130 years in the business, Bosch product designs reflect people's pursuit of quality and technical perfection – two characteristics that are deeply embedded in the basic values of the brand.
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