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Dubai, UAE, January 12, 2016: Angelini Group is pleased to announce that Massimo Veneziano Broccia is the new Strategic PR and Communications Director of Angelini Beauty as of December 1, 2015.
Massimo received a law degree from Università Cattolica del Sacro Cuore in Milan. While working for several luxury fashion and lifestyle brands, he gained extensive experience in public relations and international communications. Prior to his current position, he was Group Communications Director at Roberto Cavalli.
In his new capacity, Massimo will be responsible for planning, developing and supervising the global communications and international PR strategy of Angelini Beauty. He will help grow the business by supporting the marketing strategy of each brand.
He will ensure excellent media coverage of Angelini Beauty's brand portfolio, online and offline, and build a strong relationship with the owners and top management of Angelini Beauty's prestigious licensee partners in the fashion sector.
ABOUT ANGELINI BEAUTY (Idesa Parfums – ITF):
Angelini Beauty is the business unit of Angelini Group devoted to the cosmetics and perfume sector through licenses with the world of Italian fashion and luxury brands. Angelini Beauty creates, develops and distributes internationally the perfume and cosmetic lines of brands such as Angel Schlesser, Anne Moller, Armand Basi, Blumarine, Dsquared2, Gianfranco Ferré, Laura Biagiotti, Mandarina Duck, Pomellato and Trussardi. It also distributes the Versace and Moschino brands in Spain and the Ferragamo brand in Germany. Angelini Beauty creates new products, develops their brand image and handles their advertising through marketing teams dedicated to each brand. Furthermore, the expertise of the PR and Communications area offers a great opportunity for promoting brand values on an international level.
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