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Dubai, UAE, December 12, 2015 – Versace Fine Jewellery is pleased to unveil the new concept of its first worldwide flagship boutique in The Dubai Mall. The refreshed and revamped boutique is located in the Grand Atrium, ground floor of the largest Mall in the world.
The new store concept has been designed by artistic director Donatella Versace, to capture the new spirit of Versace Fine Jewellery. Everything is the ultimate in luxury and innovation, reflecting the craftsmanship and traditions of haute jewellery combined with the innovation of Versace today.
The curved surface store is decorated with innovative architectural finishing and exclusive pieces from Versace Home. Jewels appear as if floating while Versace's style permeates the space; VIP guests are invited to enter in the dedicated lounge to discover the most exclusive and limited edition jewellery sets.
The 255 square meters store will offer the latest collections of Versace Fine Jewellery, along with Versace's classic lines such as Medusa, Barocco and Greca, each encapsulating the essence of Versace.
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