October 18, 2021: October is Breast Cancer Awareness month, where all campaigns focus on the importance of early detection. Dr Nader Sheasha, pharmacist and creator of IXORA, recognizes that the number of cases has significantly increased in the last few years. Unfortunately, these are not just numbers, but facts.
IXORA has always felt an obligation to raise awareness on breast cancer and how clean beauty can play a part in the prevention of this deadly disease. As a certified organic beauty brand that offers clean products that are free from all harsh chemicals, IXORA understands the importance of informing the public on how even the smallest changes can make a difference in their health.
In their campaign with the Bukash Brothers agency, IXORA invited 5 remarkable women, each of whom have her own personal ......read more
** Quench your curls with HASK’s hydration-packed Curl Care range **
October 14, 2021: Curls, coils, spirals…it’s no secret to those who have them that their hair sometimes has a mind of its own. Nevertheless, whatever the curl pattern, it only makes sense to use products that are designed with these special hair textures in mind. To look their best, curls should be handled with care. HASK’s Curl Care collection is designed with this in mind. Whether your strands are a 2B or 4C, the Curl Care collection guarantees the hydration and care your curls need.
The six-piece range is now a favourite among Hollywood hairstylists for styling, treating and nourishing curly hair. It features everything you’ll need on wash day including a moisturising shampoo, an intensive deep conditioner, and a ......read more
Sustainable products to conveniently shop & use for men!
October 11, 2021, Dubai, UAE: With a strong increase in men wanting to look their best and break the stigma of male beautification, Foxyskin presents a range of products to use from haircare, skincare and lots more. The newly launched e-commerce platform is the biggest organic beauty destination in the GCC & features a large selection of organic care products to choose from and incorporate in our daily routine.
O’right Caffeine Botanical Scalp Revitalizer
Price AED 464
A fusion of natural caffeine extracted from coffee husks and precious plants revitalizes and soothes the scalp while strengthening hair roots to improve scalp conditions and impart a healthy glow to hair. This botanical scalp revitalizer is ......read more
GET A TASTE OF ROSALÍA’S EFFORTLESSLY HAUTE STYLE WITH M· A·C AUTE CUTURE STARRING ROSALÍA
She’s an innovator and an inspiration. Music record-breaker Rosalía is recognized worldwide – her look as uncompromising and distinctive as her music. Taking the flamenco sound and style that is her heritage and mashing it with the worlds of street style, pop and an empowered ethos, Rosalía twists traditional Spanish culture in a way that is all her own. She’s a beauty and cultural icon who embodies passionate authenticity.
Rosalía shares the originality, courage and creative force that is so vital to the DNA of M· A·C, so it’s no wonder the Spanish singer-songwriter and international icon has co-created an on-trend colour collection full of fashion, ......read more
Now available regionwide, the new Oral-B iO™ reimagines brushing from the inside out, delivering superior design, performance and experience for a professional clean feeling every day
October 06, 2021: This month Oral-B, the industry leader in oral care innovation, is set to launch the iO™ toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes, comes after six years of intensive product research and development and over 250 patents from around the world. The iO™ boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology.
The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B ......read more
Dubai, United Arab Emirates - October 05, 2021: HRC, the eminent Japanese company specializing in women’s beauty and wellbeing products, has chosen the UAE for its first expansion into the Gulf and the Middle East. This expansion will coincide during their participation at the Beautyworld Middle East 2021 exhibition, which is being hosted by Dubai World Trade Center from 5 - 7 October 2021.
During the event, HRC is launching its latest brand PWB, that offers authentic beauty supplements made of fine-quality, lab-tested ingredients to make sure they meet the best quality and safety standards. Products include a variety of supplements such as B6, Rose Hip, Royal jelly, among others in addition to collagen drinks, Japan’s best beauty secrets.
Additionally, HRC is introducing a wide range of its beauty ......read more
The trade event has witnessed participation from 15 Polish companies showcasing their complete range of beauty products
05, October 2021 - Dubai, UAE: The Poland pavilion was officially inaugurated by representatives of the Ministry of Economic Development and Technology as well as by Monika Dyląg-Sajór, Deputy Commissioner General, EXPO 2020 Dubai and representatives of the Polish Investment & Trade Agency at the 25th Anniversary Edition of Beautyworld Middle East 2021, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Premium cosmetics, including haircare, skincare, makeup tools and much more are on display at the Polish National Pavilion number S1-B26 in Saeed Hall 1 at the Dubai World Trade Centre from 5th to 7th October 2021.
Organised by the ......read more
04 October 2021, Dubai, UAE - The Polish trade delegation will debut as a national pavilion along with the Polish Zone, all in one place for the first time. Presenting its all natural, tailored and organic cosmetics line at the upcoming Beautyworld Middle East trade fair (5-7 October 2021), the largest international expo for beauty products, hair, fragrances and wellbeing in the Middle East.
Returning for the 25th edition, Beautyworld Middle East will see live demonstrations, featuring international beauty experts along with the latest techniques, products, and styles in the industry.
Premium cosmetics including haircare, skincare, to make-up tools and much more will be on display at the Polish National Pavilion number S1-B26 in Saeed Hall 1 at the exhibition. Visitors will be able to trial a completely new range of all natural ......read more
October 03, 2021: From an upstart pioneering Khaleeji brand in the 90s, to a closely-knit loyal following of over 1.5 million across the region, Mikyajy is bringing beauty in its purest and cleanest form to the Middle Eastern Glam Girl.
As their biggest product revolution ever, Mikyajy has pushed boundaries and evolved with Khaleeji Glam in their heart to tell the modern woman, “You are glamorous, you are empowered, and you are confident in your choices.”
Speaking about the range, Jim Ragsdale, Deputy CEO for Beauty from Mikyajy said, "Our brand is born and bred in this region, we are Khaleeji, make-up and glamour are part of our culture. Our customers are at the heart of everything we did back in the 90s, and they are our muse in everything we do today. That’s why with the ......read more
The elegant and sensational brand, Afnan Perfumes, hosts event celebrating the official launch of the new luxurious scents line.
Dubai - 30th September 2021: Elite influencers and noteworthy VIPs from across the GCC attended an exclusive event with Afnan Perfumes’ Founder, Nose & CEO Imran Fazlani, on 30th September 2021 at the cultural and culinary hub, Intersect by Lexus to stage the brands’ Luxury Collection.
Attendees at the event gained an in-depth understanding of Afnan Perfumes Luxury Collection, in that it brings a sense of royalty to the scent industry, drawing together iconic and traditional scents, in a sleek, modern fragrance line. The recognised perfumery brand showcase to the audience a sense of life and vibrancy in all their fragrances, naturally attracting young and affluent brand ......read more
The biggest organic beauty destination in the GCC has arrived with an exciting line up of luxurious skincare, haircare & baby care products!
September 29, 2021 - Dubai, UAE: Think organic & sustainable, think Foxyskin! The latest launch on the beauty block, Foxyskin is home to eco-certified organic personal care products, all available in sustainable packaging in the GCC.
Founded by ace beauty entrepreneur, Cholpon Djusueva, Foxyskin, is an all-new premium beauty destination housing a portfolio of renowned natural, organic, and sustainable brands from around the world.
Clean & organic beauty is on the rise in the region and all for good reason. Providing complete transparency and continuing with the aim to both empower & educate the consumers, the quick and convenient ......read more
September 28, 2021: IXORA is excited to announce that their unique Store in Dubai Festival City Mall has won the award for ‘Retail Design of the year’ at Index Design Awards – gaining this recognition for exceptional creativity, innovation, and execution. The store concept was designed to create an immersive retail experience which will inspire customers as they journey through the brand.
The INDEX Design Awards celebrates pioneering interiors projects, along with the agencies and the people behind them. Open to interior design, architecture and fit-out firms and exceptional out-of-the-box leaders within the design community. It is the central networking event of the INDEX Exhibition, bringing 400 leaders of the regional design community together to celebrate the most creative and effective work ......read more
** Calendula oil in Corine de Farme products gives antifungal, anti-inflammatory, and antibacterial properties for smoother skin **
September 26, 2021: Corine de Farme, the award-winning skincare brand from France, offers families products that are formulated with the needs of babies top of mind. Products in the range are enriched with extracts that are 100% natural and they also contain the powerfully soothing calendula. The calendula flower, popularly known as marigold, has been treasured for its ability to heal irritated skin in babies for centuries. Found in almost 200 skincare and cosmetic products available on the market today, the healing powers of calendula flowers include antiseptic, anti-bacterial and anti-inflammatory properties. Calendula-based products go on smooth, leaving no residue behind due to their ......read more
Al Mukhalat perfume, a company established in 2004, works several rebate retail locations all over the United Arab Emirates. With a decade of experience, we have been an iconic and well-known retailer of perfumes to the UAE market. Our achievements are not simply because of the wide choice of best items and significant offers. But also as a result of a commitment towards the general population to give predominant client benefits regularly.
We are now expanding into a fresh and brand new version of ourselves, which has been a dream project of us for many years. It is ready to serve UAE with premium personal care products, with the name ODORA. As a first initiative, now launching ODORA PERFUMES. The first outlet of ODORA PERFUMES is ready and running at MIRDIF CITY CENTRE. The next one will open soon in FESTIVAL CITY MALL. ......read more
**Stunning colors, long-lasting makeup, and attractive prices are some of the reasons!**
September 22, 2021: Ask any woman who enjoys wearing makeup how she would ideally choose a makeup brand and the answer would almost certainly be based on the following: a brand that offers a good choice of colours to match every skin tone, a brand that offers a wide range of products in a variety of colors, a brand with long-lasting and smudge-proof makeup, ease of availability, and overall one that is good bang for the buck.
Few brands come with everything that every woman wants, but Flormar is one of that does just that. The brand is popularly known for its trendy makeup line with ‘beauty for everyone’ as its focus. Steadily growing with over 16 stores in the UAE, the brand is popular among female audiences of all ......read more
** Treatment includes the ultra-concentrated NCEF, a proprietary complex for renewed skin quality**
In 2021, FILORGA is taking another step towards excellence in Cellular Regeneration and has created NCEF-SHOT, a 10-day anti-ageing treatment that boosts the skin with new cells.
This supreme polyrevitalising concentrate combines the effectiveness of the NCEF star technology at its highest concentration with a powerful complex derived from marine biotechnology.
Every day, the skin receives a dose of active ingredients equivalent to 1 Meso-Injection . In just 10 days, this treatment regenerates cells and activates new cells for exceptional anti-ageing results: Skin quality is visibly improved, the complexion is illuminated, wrinkles are smoothed, and the skin regains its firmness and ......read more
September 20, 2021: Halloween is quickly approaching and what better way to celebrate than playing around with some make-up and creating a sultry 60’s look to channel some of your favorite icons like Priscilla Presley, Twiggy, and Cher. A pop of color on the lids, super long lashes, simple thick liner and a 60s inspired shift dress will have you Halloween ready in no time with no fuss!
After you’ve prepped your base to your preference, reach for the Pro Lavender Breeze Slim Eyeshadow Palette filled with 14 beautiful, highly pigmented shades of lavish purple and lavender tones that blend with ease. We recommend using the shade ‘Lover’ or ‘Lilac’ all over the lid while blending outwards to soften the edges.
Next, use the Liquid Liner Sensitive with a precision felt tip ......read more
Upfill shares 5 secrets on how to keep your skin glowing during the upcoming cool weather!
September 20, 2021 - Dubai, UAE: Winter is just around the corner, and while it comes as a huge relief from the scorching heat, the cool weather also brings along its own fair share of skin-related challenges. Good news here is that you can tackle it all with Upfill, UAE’s first ‘solid cosmetics’ brand, shares five tips and tricks to help you maintain a bright, bubbly & hydrated glow through the season.
1. Moisturise, moisturise, & moisturise!
The cool breeze, declining temperatures and dry air tends to brush off oil or sebum from your skin, leaving the skin dry, stressed, and dull. Therefore, it is imperative to transition your skincare routine as summer ......read more
The Face Shop unveils Yehwadam’s Jeju Magnolia Pure Brightening Line
September 19, 2021, Dubai, UAE: In Korea, flawless skin is often compared to ‘white porcelain’. Enter the all new Yehwadam brightening line crafted using pure Magnolia Blossoms grown in the pristine Jeju Island, located in the southern part of the Korean Peninsula.
Korean beauty wonder, The Face Shop unveils the new collection, targeted towards combating dull looking skin, delivering a truly bright, supple and glowing complexion.
The brand new Yehwadam Jeju Magnolia Brightening line is a premium skincare offering, and features 4 different products including a Toner, Serum, Emulsion & Face cream.
Combat early signs of aging, including the appearance of wrinkles and fine lines with ......read more
September 14, 2021: Any girl worth her curls will tell you, finding the perfect haircare product can be tough, so all curly hair girls can rejoice! Cult hair care brand and winner of Allure magazine Best Hair Product Award has finally launched in the Middle East!
Created with the textured hair girl in mind SASHAPURE is free from harsh sulfates or chemicals. SASHAPURE is the first haircare brand infused with USDA-certified organic and sustainably harvested, 3000-year-old Peruvian Amazon superfood Sacha Inchi oil.
SASHAPURE is the ultimate curly haired girls MUST HAVE haircare products. All the products are proven to detangle, heal, and nourish, while offering anti-aging properties and anti-breakage ability. The natural ingredients in SASHAPURE will enhance beauty as well as protect the overall health of your hair ......read more
Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as their new global ambassador and creative collaborator.
Priyanka debuted as the face of Max Factor by collaborating with the brand to create a desirable ‘Matte’ confidence look, which is guaranteed to bring out the strength in every woman.
The look consists of 5 of Priyanka’s favorites, must have make-up products from Max Factor to help you achieve the perfect matte look that lasts.
“If I feel confident, I feel most beautiful!” said Priyanka Chopra Jonas
To effortlessly transform your skin with a professional matte finish that lasts up to 24 hours, the 1st step begins with focusing on your complexion using a combination of Facefinity 3in1 foundation ......read more
Photo Credit: Tom Monro
Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as the new global ambassador and creative collaborator.
Priyanka joins Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.
Max Factor is on a journey of transformation; with heritage rooted in Hollywood, the brand’s refreshed approach focuses on empowering its community to step into the spotlight, by co-creating effortless transformation through the brands portfolio of products.
As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Priyanka Chopra-Jonas is a champion of the empowerment ......read more
August 25, 2021:
Sublime Replenishing Night Masque
An overnight redeemer for skin in need
‘A city is more than a place in space, it is a drama in time.’ Patrick Geddes
Aesop’s vitamin-rich Sublime Replenishing Night Masque is a lightweight gel-cream containing generous doses of Vitamins B, C, E and F, in concert with ingredients known for their hydrating and emollient properties—including Sodium Carrageenan, Panthenol and Squalane respectively. Part of the company’s Skin Care+ range, the nourishing formulation offers sustained hydration with a soft, non-greasy finish, helping to replenish and strengthen the skin, and even its texture and appearance.
Suited to dry, dehydrated, dull, patchy or mature ......read more
Global exhibitors from more than 50 countries, including 15 national pavilions, to reconnect in Dubai
Dubai, UAE - August 25, 2021: With travel restrictions easing around the world, international beauty companies from more than 50 countries, including 15 national pavilions, will reconnect at the 25th Beautyworld Middle East – the region’s largest international trade fair for the beauty industry –seeking to strengthen their foothold in, or gain a share of, an important and growing market.
Organised by Messe Frankfurt Middle East, Beautyworld Middle East will run from 5-7 October at Dubai World Trade Centre and assumes even greater significance as the first major in-person international beauty event of 2021.
A diverse mix of industry exhibitors will use the ......read more
August 24, 2021: Enriched with the purity of nature ingredients and a passion for perfection, IXORA was born to provide revolutionary organic beauty experiences and the new ‘certified organic facials’ now available at The Dubai Festival City Mall are no exception.
With years of exceptional expertise in organic cosmetics and a rich heritage, IXORA was able to curate a menu of organic facials which will leave your skin rejuvenated and radiant with a healthy, pampered glow. Each facial will come to life with a mix of IXORA products, tailored to your personal skin needs for incomparable results. Following your consultation, your journey of relaxation will begin in the brand-new treatment room.
IXORA has gained recognition amongst clientele with sensitive skin or those taking acne medications, along ......read more
This refreshing drink is not only beneficial for your health, but your skin and hair too!
August 22, 2021: When you think of coconut water, the first thoughts that probably come to your mind are of a refreshing, thirst quenching and nutritious drink. Rubicon has recently launched a 100% Natural Organic Coconut Water adding to their exotic range of premium juices and sparkling drinks.
Made using the finest young green organic coconuts from Asia, the newest drink from the pioneer of exotic fruits carries an abundance of natural vitamins and minerals. The benefits of Rubicon Organic Coconut Water go beyond just good health. This refreshing drink is filled with beauty benefits proven to reduce wrinkles and fine lines, the increased collagen production leaves your skin healthy and hydrated and gives it a visible ......read more
August 18, 2021: With the summer season at its end and the new academic year beginning, it’s time to start thinking about your back-to-college beauty routine. Looking and feeling your best when going back to a busy schedule packed with classes and extra-curricular activities could put you in the right mood to excel. Saying that, students are usually on a budget, so only a beauty brand that is both affordable and effective makes the cut. And that is why international drugstore beauty brand, Flormar is a student’s best friend.
Flormar Anti-Blemish BB Cream, AED42.00
You get the best of both worlds with this BB cream which helps to prevent the formation of acne whilst also giving your skin that flawless smooth finish without the heavy feel of a foundation. With its moisturizing, oil-balancing effects and SPF 15 that ......read more
Lucent Facial Concentrate
A vitamin-rich formulation for most skin types
Aesop’s latest release in the Skin Care+ range is Lucent Facial Concentrate, a potent serum formulated to balance and fortify the skin. The serum’s aqueous viscosity and matte finish is ideal for those who eschew oil-based hydrators and heavy creams, but still desire concentrated doses of fortifying vitamins, intense hydration and nourishing botanicals.
Vitamin C, in concert with soothing Niacinamide (Vitamin B3), evens and balances the skin. Nourishing oils of Rose Otto, Sandalwood and Frankincense along with Sodium Carrageenan provide sustained hydration. Dedicated use of this serum will help improve the skin’s appearance and offer lasting benefits.
To use, dispense half a teaspoon into hands and gently massage into ......read more
Dubai, United Arab Emirates; 16 August 2021: Dubai Summer Surprises (DSS) shoppers will have even greater opportunities to enjoy exclusive offers with DSS 10% OFF MUSE Days.
MUSE, Chalhoub Group’s loyalty programme, will give members a chance to unlock an additional 10 per cent off the seasonal sale, plus exclusive offers on new collections at a selection of designer brands for one weekend only from 19 to 21 August.
As part of DSS 10% OFF MUSE Days, 10 lucky members can scoop up AED10,000 in MUSE points to redeem on shopping sprees at MUSE brands. The offers and contest is also available to non-MUSE members who join the loyalty programme.
For a chance to win, new members and existing members can download the MUSE App to discover the participating brands, shop during DSS 10% OFF MUSE Days, and enter the contest ......read more
The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash
August 10, 2021: Brand new feminine wellness brand KETISH has launched its first product, and it’s here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is lightly fragranced and individually wrapped with golden packaging that’s downright sexy. Make no mistake: when you need it most, The Quickie will be your little secret weapon.
“Society has taught us to be ashamed of things like body odor or periods,” says KETISH founder, Emaan Abbass. “I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in ......read more
Inspired by the nature’s delicate scents, it is an exquisite tribute to the art of olfactory
August 04, 2021: Internationally-renowned luxury French perfume house Mavroki celebrates Daz, the latest addition to its exquisite fragrance collections. A sensorial delight, the new perfume captures the beauty of fresh blooms, which along with a stirring blend of fruity and floral notes, makes this a vibrant, contemporary ode to the richness of nature.
The fragrance is sought out by discerning perfume aficionados, who are also drawn to Daz’s ethereal, crimson-coloured glass bottle with gold-trimmed stopper. A miniature work of art, it is a harmonious reflection of the exotic, long-lasting scent, which is based on a warm, musky foundation of precious woods and deluxe patchouli.
Nejla Barbir, Perfumer ......read more
July 28, 2021: Coming back after a relaxing and unwinding summer vacation always calls for some new make-up to come back into the office with a new re-vamped post-vacation look! Walk into the office on your first day back ready to conquer the world thanks to your new fierce look using our top CATRICE picks.
Revitalize your skin using the HYDRO PLUMPING SERUM, the ideal face-care before any make-up look. The serum contains 1.5% hyaluronic acid and panthenol which helps plump and soothe the skin to freshen up your face and re-new its moisture. Apply a few drops to your skin before foundation to keep your skin glowing and radiant with your post vacation glow.
For foundation, the vegan-formulated TRUE SKIN HYDRATING FOUNDATION will be your best kept beauty secret for a gorgeous natural and smooth complexion that gives a ......read more
The new line up of distinguished brands include Qatari brand MSK, Spanish brand Thuya and trendy Butter London
This summer, Qatar residents can pamper themselves and their loved ones to a luxury experience with the new bespoke treatments.
25, July 2021 - Doha, Qatar: ESPA at Mondrian Doha, managed by leading international lifestyle hospitality group, sbe, is pleased to announce its partnership with three top-end luxury brands from around the world to offer guests a new range of products and signature treatments bringing them on a stunning journey of beauty and relaxation.
At the forefront of the new brands presented at ESPA is MSK, a Qatari skincare brand joining the family of luxury skincare lines at ESPA. With its signature glossy skin facial, MSK brings ESPA visitors a chance to experience the ......read more
Parsley Seed Anti-Oxidant Eye Serum
Potent lightweight hydration for the eye area
Parsley Seed Anti-Oxidant Eye Serum is a vitamin-rich, fast-acting serum specifically formulated to hydrate and soothe the skin around the eyes and leave it feeling supple, smooth, and refreshed. Suitable for all skin types, it is ideal for use in summer and in humid climates, and for those who prefer a lightweight serum to a cream.
The skin surrounding the eyes is approximately ten times thinner than skin elsewhere on the face. This means it is considerably more fragile, and more vulnerable to the effects of urban pollution and dehydrating environments. To counter, abundant anti-oxidants and fortifying vitamins are advised.
Silicone-free, containing concentrated doses of Vitamins A, B, C and E as well as botanical extracts with exceptional ......read more
Dubai, UAE - July 19, 2021: As part of Modhesh World 2021, Legend Beauty & Spa Centre has launched a special kids spa pop-up for the little ones to enjoy! Located at the Dubai World Trade Centre until the 28th of August, kids can enjoy an array of treatments including fun facials, henna, face painting, special colourful hair braiding and other safe and engaging beauty services that will both pamper and entertain them!
Kids are invited to join the fun at this extra special limited edition Legend Kids Spa, located within Sheikh Saeed Hall 1, Dubai World Trade Centre.
July 18, 2021: Summer is the perfect time to experiment new makeup looks. This season’s popular beauty trends range from subtle ‘no-makeup’ makeup looks and glowy skin to the bolder graphic liners and statement lips. The beauty experts at Flormar round up their top five timeless beauty trends for the season along with perfectly handpicked products to ace the hottest summer looks.
Skin is In: Healthy skin should serve as the foundation for all your summer makeup looks for a lit-from-within approach. Anyone can get a dewy, youthful looking skin with a few tricks and a little help from the right products in your makeup kit.
Flormar Illuminating Primer (AED 42)
Flormar Perfect Coverage Foundation (AED 93.45)
Flormar Wet & Dry Compact Powder (AED ......read more
Get a “Beachy Brow” without a bleachy brow
Benefit Cosmetics shows us how to make our brows look a little sun kissed with 2 easy steps!
Want a softer, lighter brow look for your beach holiday this Eid? Have we got the brow hack for you! Yara Ayoob, Benefit Cosmetics’ Regional Brow Artist, showed us how to create the “Beachy Brow” in just a couple of steps, using ONLY makeup.
“The sun-kissed vibe of the beach-bleached brow is a great way to soften a look,” said Yara. “This is a quick-and-easy trick to get the look without losing structure or using harsh chemicals.” True to Yara’s word, all it took was combining a few makeup products and our brows looked soft, flattering, and believably lightened. Perfect for our beach side holiday this Eid!
Brow bonus: ......read more
**Get that perfect summer glow up with wet n wild®**
A bronzer is the perfect beauty product for those who desire a sun-kissed glow without the hours under sun. It’s also perfect for sculpted and defined looks, and for hiding concerns such as redness, age spots and uneven skin tones.
wet n wild®, the Los Angeles based beauty brand, is popular for its stunning beauty ranges. Sold at unbeatable prices worldwide, wet n wild® products are cruelty-free, vegan, and made up of high-performance formulations. The brand’s Color Icon Bronzer (AED 33.60) its most popular summer beauty staple.
Dermatologically tested, the bronzer is a gel-infused wearing formula that leaves skin looking luminous with a sun-kissed glow. The gel-infused hybrid applies like a cream and sets like a powder adding a ......read more
EYE TALK (KALAM AL 3YOUN) with SIGNATURE LINER + DOUBLE TROUBLE MASCARA
July 15, 2021: Ever wondered what’s in Amy Roko’s beauty essentials? Look no further! Amy selected her all-time favorite products from Wow Beauty Forward, and they are no other than our most-loved Signature Liner & Double Trouble Mascara. As a Modern East brand that’s heavily invested in women empowerment & self-celebration, who better to have as an icon for this campaign than the one and only Amy Roko?
Launching on the 15th of July 2021, your soon to be your partners-in-glam have been dressed up in a limited-edition “Amy Roko X Wow Beauty Forward” packaging reflecting her edgy personality. Grab yours while they last & let your eyes speak louder than words because rumor has it, the eyes are the window to the ......read more
LOOTAH Perfumes pays homage to traditional Emirati scents, with a contemporary feel with their new launch, ‘Elusive’- the delicate and exotic fragrance, as the perfect gift this season, priced at AED390/-
Dubai - 14 July 2021: LOOTAH – the UAE’s leading contemporary perfumery and aroma trend-setter – invites you to bring the beauty, magic and magnificence of fragrant oils into your home this July, with their enchanting new scent, Elusive, available to buy online or in-stores!
A truly authentic Emirati brand with a global appeal, LOOTAH is far more than just another perfumery; it is the vanguard of the finest fragrances – a contemporary aroma trend-setter with a scent for every moment and a gift set for all occasions.
An elegant ......read more
Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development.
Always An Optimist 4-In-1 Mist
Always an Optimist 4-In-1 Mist is an ultra-fine, glow-boosting mist that hydrates, primes, sets, and refreshes skin. Layer this all-in-one mist under or over makeup for a fresh finish that never looks cakey. Infused with a Botanical Blend of lotus, gardenia, and white waterlily, this bi-phase formula soothes skin on contact. The ......read more
A must-have to keep in your vacation bag, Aesop’s Ginger Flight Therapy is going to be your new favorite travel life hack!
GINGER FLIGHT THERAPY
Ideal for frequent travellers, Aesop’s aromatic roll-on treatment is formulated to stimulate the senses and allay motion sickness.
Enhanced with Ginger Root, known for nausea- and headache-relieving properties, and oils of Lavender and Geranium Leaf to soothe and uplift, Ginger Flight Therapy is an appealing alternative to conventional ingestible travel medication.
Ginger Flight Therapy is packaged in a 10 mL roll-on ......read more
July 13, 2021: If you’re looking for the best skincare routine for oil control, Herbal Essentials fits the bill. The award-winning skincare brand’s unisex three-step Purifying Range features essentials that are perfect for tackling oily skin, maskne & breakouts. It helps reduce excess oil the natural way, without the use of any harsh chemicals that can harm your skin barrier. All products contain Himalayan Spring Water known for its cell regeneration properties, as well as unique botanical actives known for their ability to manage sebum production and reduce the ......read more
SEA & POOL PROTECT HAIR- CARE
A complete range of sun care products with Monoi butter.
What's new “Sous le Soleil”? The new Myriam•K solar range, your surest ally under the shining sun!
Because like the skin, the hair must be protected to remain in "good health". From the first rays, "Sous le Soleil" range emerges and provides enhanced protection and maximum safety to all types of hair exposed to Uva and Uvb, wind and sea bathing as well as chlorine from swimming pools.
Enriched with Monoi ......read more
** Saudi German Clinic’s specialist dermatologist mentions maintaining overall hygiene as one of many must-dos in tackling summer heat **
July 12, 2021: Harmful UV rays are at their peak during summer. They are bad for living organisms, damaging human eyes and skin among other things. They are the agents of premature ageing. Experts often warn people to take necessary precautions especially during the summer months because the damages are often long-lasting. However, we can combat the effects of radiation and live a healthier life with a little extra care. A ......read more
CARIBBEAN SKIN STRAIGHT FROM YOUR SHOWER
BUFF THE ROUGH + BRING THE SMOOTH WITH A GENTLE BLEND OF SUGAR, SALT + SUPERFINE SAND, PLUS DECADENT OILS THAT LEAVE SKIN NOURISHED + SOFT
July 04, 2021: Get Caribbean skin straight from the shower with NEW Buff Ryder Exfoliating Body Scrub. This luxurious tropical-inspired body scrub gently exfoliates while conditioning to refine, renew, and reveal silky smooth skin.
Inspired by Rihanna’s hometown beaches, Buff Ryder smooths and exfoliates with a gentle but effective blend of sugar, salt, and ......read more
• Micellar range of hygiene products lift out 99.9% of germs while also locking in moisture essential to good skin health
• Available across the region from May, Micellar handwash and bodywash are designed for regular use by the entire family
United Arab Emirates, July 01, 2021 — The highest standards of protection, hygiene and skincare have been expertly combined to offer families a potent new weapon in the war on germs – Johnson’s Micellar anti-bacterial wash.
Consisting of a smooth handwash and luxurious bodywash, the new ......read more
For the first time in the UAE, Mummazone Medical Equipment & Trading LLC introduces fromom, a premium Korean baby care line made with cow colostrum made to pamper the baby’s skin with its soothing and gentle formula!
Cow colostrum contains more nutritious value than humans and using fromom’s technology, the blessing liquid ɑ is extracted from cow’s fresh and locally sourced colostrum when its nutrition factor achieves the highest peak. Combining harmonious ingredients, sweet almond oil, black cumin, and cacao seeds were added together for an effective ......read more
I received a box full of goodness from BABOR. 'Made In Germany', these products are what we need to navigate through the summer along with mood swings and maturing (hahaha..growing old).
From cleaing to nourshing, layering and hydrating every need is taken care of by the revolutionary products developed all in their in house factory in Germany after great research and development using all natural products and by being ethical.
After a week long use I could clearly notice that my skin looked brighten from morning to ......read more
ROSEHIP SEED LIP CREAM
Non-greasy moisturising cream to soothe and hydrate lips
Rich in Vitamin E, Rosehip Seed Lip Cream absorbs swiftly to relieve dryness and replenish moisture.
As the thinnest and most sensitive part of the face, lips often respond differently to the elements and external stressors; and, without sebaceous or sweat glands to regulate heat and moisture, lips are prone to dehydration. Rosehip Seed Lip Cream, formulated free from animal-derived ingredients, silicone and paraffin, delivers soothing hydration to appease parched lips without leaving an unpleasant ......read more
June 23, 2021: Special occasions like Eid require some of our favourite CATRICE products to keep with you on the go in your handbag throughout the day. Keep your makeup flawless at all times while you're out and about with your closest friends or family, and touch up your look to always have that perfect finish. Here are our top CATRICE picks that you need to keep in your handbag right now!
The 5 IN 1 SETTING POWDER is a high-performance powder that helps mattify your everyday look and set it in place. The vegan powder is perfect for on the go since it's waterproof, ......read more
** Keep your skin hydrated and refreshed **
June 22, 2021: It’s no secret that while we can enjoy the long summer days at the beach or by the pool, we also have to deal with oily and dehydrated skin that results from the exposure to heat. Taking care of our skin becomes extremely important in such circumstances. Adapting your skincare regimen to suit the climate would be the right thing to do. During summer months, it is recommended to focus more on products that moisturise and hydrate. Toners are a must-have as they help keep your skin oil-free, clean, hydrated, and ......read more