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    Featured in Fashion
    Safilo Group Reveals Its Spring/ Summer 2018 Collection

    Dubai, UAE, February 19, 2018:  Spring in three words? Feel good sunnies! Safilo Group’s Spring Summer 18 collection is set to get you summer ready! Find the latest sunglasses trends from our variety of brands including Dior, Fendi, Marc Jacobs, Elie Saab, Givency, Jimmy Choo, Boss, MaxMara, Polaroid, Carrera, Kate Spade, Moschino, Havianas and Tommy Hilfiger. DIOR For the Dior ready-to-wear Spring Summer 2018 collection, the inspiration was bright colours. These versatile frames are ones that you can wear daily whether it be to the beach or for a brunch. Dress them up with a crisp white shirt or a floral dress, this style is a definite must have! Dior Hit – AED 1,470 FENDI Ideal for any kind of celebration, these Fendi cat-eyed sunglasses are the perfect gift for the fashionista in your life. Oozing ......read more

    South African artisans of fine leather products look to make big impression at Leatherworld Middle East 2018

    International players lay claim to US$1.5 billion regional luxury leather goods market Dubai, UAE February 18, 2018:   South African artisans of fine leather products will be under the spotlight at a Dubai exhibition this month, as they look to entice trade buyers and retailers with their latest offerings, from handbags, wallets, and travel accessories, to exotic belts, sandals, and even men’s ties.   The 4th edition of Leatherworld Middle East takes place from 27 February – 1 March 2018 at the Dubai International Convention and Exhibition Centre, with more than 40 exhibitors from nine countries set to take part. Exhibitors from Italy, Australia, Thailand, Pakistan, India, Lebanon, and the UAE will line-up alongside 15 South African companies at the Middle East’s premier showcase of end-user ......read more

    Kate Spade New York Spring 2018 Collection

    Dubai, UAE, February 15, 2018:  2018 marks Kate Spade New York’s 25th anniversary, and to celebrate, we’re taking a joyful adventure — a year-long road trip across america.  spring 2018 is inspired by the warmth of southern charm, particularly the sights, sounds and welcoming energy of new orleans. the magnificent flora and fauna in the garden district embracing glamorous estates suspended in time; the playful sounds of jazz spilling out of dance halls onto the streets of the french quarter, where the good times always roll; and the expanse of possibilities traveling up the mississippi, onto the next adventure...     Ready-to-Wear In a palette of soft dusky pink, strawberry and denim-blue hues, along with touches of green from verdigris to spanish moss—prim silhouettes, sharp ......read more

    Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018

    Dubai, UAE, February 15, 2018:  One of Dual Investment’s leading fashion brands, the world renowned Parisian concept store LE66, will relocate from its location in City Walk, to a more established retail location  in Dubai in the upcoming year. Many of LE66’s products, fashion lines and items, will be on sale in the coming weeks, before the City Walk location closes down, and LE66 reopens at its new location, yet to be announced. The iconic LE66 flagship, located at number 66 Champs Élysées in Paris, expanded internationally in 2015, opening locations in Lebanon and Saudi Arabia. Its daring style across women’s wear, men’s wear, shoes, fragrances and accessories came to Dubai in 2016, offering a truly European shopping experience featuring world-renowned brands from the French original such ......read more

    Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to April 2nd 2018

    Supported by Dubai Islamic Economy Development Centre (DIEDC) and presented by the Islamic Fashion and Design Council (IFDC), over 30 trending modest wear fashion designers to be showcased, including: ​ The World’s First Revolutionary Modest Fashion & Design Tech Hatem Alakeel: Leading regional trailblazer in couture and pret-a- porter  Under-Rapt: The first global sustainable modest sports and athletic wear dUCk Scarves: Famous style icon and fashion influencer Vivy Yusof’s fashion forward scarf label TalAbaya: Bespoke European style luxury abayas 13th February 2018 - Dubai, UAE:   The Islamic Fashion and Design Council (IFDC) has announced the first Pret-A-Cover™ Buyers Lane, (PAC-BL) modest fashion and design showcase and pop-up event will be held at City Walk, Dubai, ......read more

    Splash receives 2 awards

    Splash & Raza Beig win accolades Dubai, UAE, February 12, 2018:  Splash started off 2018 with celebrating glories moments .The  leading fast fashion retailer is proud to announce about the tow awards received by  Raza Beig the CEO of Splash and ICONIC and Director- Landmark Group. Raza Beig  was awarded at the European CEO Awards 17 as the Best CEO in the Fashion Retailing Industry !  Raza Beig CEO Splash, Iconic and landmark international & Director Landmark group was awarded at the European CEO Awards 17 as the Best CEO in the Fashion Retailing Industry , The European CEO Awards bring together companies pushing the envelope in business, and the executives that make this progress possible. To recognize achievement in the financial sector, European CEO works in partnership with the World Finance ......read more

    Mother's Day Gift Guide 2018 from The Little Birdy Group

    Dubai, UAE, February 12, 2018:  Mother’s day is that special time of the year when you get to celebrate and show your love for all the wonderful mums in your life – as they say ‘No language can express the power and beauty and heroism of a mother’s love’. So, if you’re looking for a way to show how special you think they are, these aspirational gifts are just what you need. Cocolux Candle 350g Exotic Amber & Spice – 350 AED This powerful unisex fragrance infuses dark amber, cardamom and frankincense with Persian spices to create an atmosphere of intrigue and excitement. Peppermint Grove Candle 350g - Coconut & Lychee – 200 AED This effervescent and fruity fragrance is reminiscent of bright lights, starry nights, sweet treats and tasty feasts! It combines notes of ......read more

    PUMA and Sahntell Martin Unveil Debut Collection

    Collection Draws on Path to Self-Discovery through Language of Lines Dubai, UAE, February 11, 2018:  This Spring-Summer ’18 sees Global Sports Brand PUMA collaborate with internationally- acclaimed British-born and New York-based visual artist, Shantell Martin. Known for her stream-of-consciousness drawings and light projections, Martin combines the whimsical and autobiographical, bridging the gap between fine art, performance art, and everyday life. The debut of the all-new PUMA x SHANTELL MARTIN collection features PUMA classic styles adorned with Martin’s signature illustrations and lettering. Premium materials, crisp monochromatic looks, and intricate details – both light hearted and truth-seeking – stand out in this collection for the unique, the bold, and the playful. Drawing design inspiration ......read more

    WIN with Oakley! | 6th - 10th February

    Dubai, UAE, February 07, 2018:  As part of the brand’s involvement in the Dubai Tour 2018; Oakley -  official eyewear sponsor of both Team Dimension Data and Katusha - is connecting with the cycling fans of the Middle East, both on and off the track.  Cyclists from Team Dimension Data and Katusha will all be wearing their customized Oakley eyewear during the 5-day race, offering them extended field of view, ventilation, Prizm® and Switchlock® technology, supporting them in their race to the championship podium as part of the most powerful race, displaying the power and passion of cycling. Every day of the Dubai Tour, there’s a chance to win a pair of the Oakley Jawbreaker: the ultimate experience in sport eyewear design, inspired by professional cyclist, Mark Cavendish (Team Dimension ......read more

    Know No Limits: Introducing Puma's All-New Ignite Limitless SR

    Dubai, UAE, February 06, 2018:  The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. Street-inspired design. Running-approved comfort. It’s unstoppable – designed for the individual who’s always on the move and whose style is fearless. It knows no limits.  Intuitive cushioning dynamic fit disruptive style  The updated upper features a full bootie construction and free floating TPU lacing system, both contributing to the perfect fit. Equipped with a new intuitive compression system using PUMA IGNITE foam placed between EVA, the tooling provides cushioning and comfort for those on the go. The unique sharp collar and bold PUMA branding on the premium TPU heel piece completes the sneaker with a futuristic look and feel.  The IGNITE Limitless SR is ......read more

    Sandro's Spring/Summer 2018 Collection

    Dubai, UAE, February 01, 2018:  For the Spring-Summer 2018 season, the Sandro woman flourishes in multiple inspirations and audacious games of contrast, between a manifest floral presence and an androgynous aspiration spiced with Cuban rhythms. She freely composes a resolutely feminine look and opens the way to new aesthetic paths.   It all begins with colour, the unconscious starting point of the season. With the daylight lengthening, the longing is for tender pink, sky blue, anise yellow and light beige. The palette extends to more intense shades such as deep blue or pine green and composes a real flower garden. Spontaneously, the flowers become obvious and bloom over the collection. They blossom on blouses, dresses and combinations. They unfold like light chains on silks and summer cottons. Elaborated with retro accents, ......read more

    Sandro Homme Collection

    Spring/Summer 18 Collection Dubai, UAE, February 01, 2018:  Everything begins with the sound of Earl Bostic… True to its jazz references, the studio combines the elegance of the 50s with the spontaneity of the libertarian American youth. Aloysious Parker, the protagonist from Jim Jarmush’s Permanent Vacation, dances throughout the collection. The fashion house plays with proportions and composes freely with references from the past. A white stitched ocher suede zip jacket is paired with a pair of summer houndstooth trousers sharply cut at ankle length. The timeless leather jacket has an undersized fit over a mesh t-shirt. The softness of the tropical printed bowling shirts contrasts with the wide-cut jeans. The style displays a refined casualness. The silhouette is fitted without ever being constrained. For ......read more

    Kick off Spring/Summer season in style with Centrepoint's latest collection

    Dubai, January 29, 2018: Get inspired and blossom this season with Centrepoint’s Spring/Summer collection. Featuring an eclectic selection of the latest fashion must-haves, there are many choices to choose from – designed to suit all tastes. You can scream and shout while you’re out and about: Think Pink! It’s all about girly girls and looking pretty in pink. Other fashion colours that are also prominent this season are pastels such as Lilac, Melon, Mint Green, complemented by the likes of Red, Black, White, Blue and Sand.  This season, Splash’s collection sees a return of the corsets with a neo-twist and colourful stripes seen in both an optical re-arrangement and classic nautical style.  You better “Woman Up”, because Splash is making a splash with statement tees, power ......read more

    Stadium and Emirates Red Crescent join hands to give back to the community

    Dubai, UAE, 24th January 2018:  Stadium, the multi-brand athleisure store with a unique blend of top performance sports brands and a premium lifestyle offering, has officially launched StadiumCares. The cause was inaugurated  in collaboration with Emirates Red Crescent during a press conference today at the Stadium Store, The Dubai Mall.  As part of Stadium’s Corporate Social Responsibility (CSR) platform, StadiumCares invites all citizens across the UAE to make donations of their sporting apparel, footwear, and accessories at any of the select Stadium stores across Abu Dhabi and Dubai.  The campaign will be active all year round, across Stadium stores and supporters will be able to contribute their donations to StadiumCares boxes available in stores. At the end of every month, donations will be handed ......read more

    My Ex Wardrobe gets a makeover and returns as RETOLD

    Dubai, UAE, January 23, 2018:   MY EX WARDROBE, a renowned pre-loved fashion brand in Dubai, is back on the block as RETOLD. Previously a highly anticipated pop-up concept known as MY EX WARDROBE, the freshly re-branded RETOLD will now enjoy a permanent address for loyal shoppers that can’t get enough of the brand. Adding a sustainable edge to fashion, the contemporary boutique boasts an array of formerly owned designer and high street clothes.  Stay on top of regional trends by perusing RETOLD’s glamorous array of pre-owned fashion clothing and accessories. On its shelves, customers will find everything from popular high-street brands to luxury label treasures such as Diane von Furstenberg, Stella McCartney, Christian Louboutin, Jimmy Choo, and many other lust-worthy design houses. 2017 was a busy year ......read more

    PUMA En Pointe Collection | Selena Gomez

    Dubai, UAE, January 23, 2018:  PUMA built this collection for confident women, En Pointe compliments all aspects of the hustler life style; and because looking good, feels good, the collection’s ever-coveted millennial pink, plus an array of soft pastels, offers a variety of stylish pieces to play with. As the ultimate fashion icon, Selena Gomez is the ideal representation of the line. Her flexible style takes her from the gym to the red carpet and to all corners of the globe. Her fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point.  The PUMA En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement. Structure is created ......read more

    Go the extra mile this Valentine's Day with Robinsons

    Customized gifts and sparkling crystals like no other only with Robinsons this Valentine's Day Dubai, UAE, January 23, 2018:  From engraved perfume bottles and Swarovski crystals to embroidery and embossing, personalization knows no limits this Valentine’s Day and in this season of love Robinsons is offering you and your significant other customized gifts to feel extra special.    Pamper yourself and those you love with a selection of perfumes from the hottest brands such as Givenchy and Jo Malone, and engrave it with your personal message. Add a chic touch to your products with the stunning Swarovski crystals and make sure to get the ultimate experience with the world’s premier Swarovski customization atelier "Crystal Lab" offering personalization services that include adding studs on ......read more

    5 Different Types of Denim and How to Wear Them

        Dubai, United Arab Emirates, 17 January, 2018:  For many of us denim is one of the most popular casual wear. We all have our favorite jeans, whether is the black denim you've had for years or the trendy skinny jeans you bought last summer.    But what do you do when it’s time for a new pair of jeans? Don’t let the shopping experience get too overwhelming with all the options out there. Check out these   5 cool looks from Max Fashion’s new Denim Daze Spring Collection for some serious denim inspiration:    1. The Culotte    Max Cullote Denim    AED 65   They are perfect for girls on the taller side. Culottes are not easy to wear, yet so fashionable. The trick is to see them as a midi skirt. Actually culottes can ......read more

    Womenswear Preview and Showroom Connection: WHITE Man & Woman's Formula Bets on Quality

    Dubai, UAE, January 17, 2018:  WHITE relies on quality and a well-balance mix of consolidated fashion maisons and designer labels, furthering the connection strategy with Milan’s showrooms, adding a considerable presence of international showrooms , as well as the womenswear previews with the menswear collections ( 217 brands on show, out of which 157 womenswear brands in the ONLY WOMAN and MAN & WOMAN sections). The second edition of the project Ahead with Tomorrow London Limited , is becoming increasingly noteworthy. The trade show’s special Guest is DI LIBORIO , while Chinese designer Miao Ran is all set to be the protagonist of a Special Event . In addition to all this, a new format dedicated to t he sportswear&streetwear world for the June 2018 edition. The trade show, under the aegis of the Municipality ......read more

    Sports Bras Banishing Bounce by 83% arrive in store

    Banish the bounce to achieve New Year’s fitness resolution success   Dubai, UAE, 11 January 2018:  The latest 2018 collection of Panache’s award-winning sports bra has started arriving in TKD Lingerie stores. Purples and pinks infuse the start of the season, picking up the colour trend from the fashion lingerie range and bringing it through to sports.   Also new for the season is the invisible under clothes ‘latte’ colour alongside white, black, and grey in the neutral range.     The sports bras all have one thing in common; developed in conjunction with Loughborough University, they have been scientifically proven to reduce bounce by 83%. Wearing the right sports bra when exercising is vital to protect the fragile Cooper’s ligaments, as well as to prevent back, neck, and ......read more

    Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment

    Mohamad Assaf champions Max's #ForgetFilters Campaign Watch the #ForgetFilters campaign video here: @maxfashionmena  United Arab Emirates, January 9, 2018:  Max, the largest and most trusted value fashion brand in the region, starts 2018 with a new brand campaign that goes beyond fashion. #ForgetFilters is about living for the moment in a world where people are often missing out on life while being too busy taking the perfect selfies.    Produced in collaboration with the Arab youth singing sensation, Mohamed Assaf, the campaign aims to inspire millions to be present in their own lives and not let important moments pass them by. In a world where fashion is carefully edited and filtered to give unrealistic representations of reality, Max takes a humorous approach in reminding its customers what ......read more

    AW17 FENTY PUMA By Rihanna II

    Trainer Hi & Mid       Dubai, UAE, December 30, 2017:  Most likely to break the rules, Rihanna returns as PUMA Creative Director for her third season. The latest FENTY PUMA by Rihanna collection takes classic school uniforms and dismantles them. Varsity jackets are reimagined with exaggerated dimensions. Sneakers meet stiletto heels. Preppy meets provocative. Unexpected cutlines, premium materials, and chenille patches abound. Speaking to FENTYxPUMA’s signature oversized look and unexpected twists on PUMA silhouettes, the all-new Trainer in Hi and Mid executions takes the knitted sock sneaker to new heights never seen before. With an aggressive and sculptured tooling, the new FENTY Trainer is more progressive than ever before in both the fashion and function stakes. Featuring IGNITE technology ......read more

    Brunch in Style | Ted Baker

    Dubai, UAE, December 19, 2017:  As holiday season fast approaches, it’s time to prepare your wardrobe for the fun events planned! We’ve selected our favourite brunch ensembles so you can enjoy your drinks in style. Bring your A game to brunch with the ARMSTRO jumper. A textured geometric pattern makes things interesting, while the lightweight cotton-modal fabric keeps you cool, calm and collected.  Look to the PROCOR chinos when jeans just won’t cut it. With a contemporary, slim fit and several shades to choose from, this modish, cotton pair makes smart-casual dressing effortless.  With its rubberised leather construction, clean lines and buckle fastening, the NETTLE belt is an elegant way to complete any outfit. Its timeless shape and versatile colour ways will make accessorising your new-season ......read more

    Sleigh your style with women'secret's festive collection

    Dubai, UAE, December 14, 2017:  women'secret, a Spanish lingerie brand, has got a festive treat for your closet. This season's collection has something for every occasion - whether you're looking to amp up your confidence or to snuggle down with some hot cocoa. Not limited to just lingerie, women'secret offers a stylish array of basic garments, robes, and pajamas too. Take your pick from three luxurious fabrics this winter - plumeti, lace, and tulle. The frou-frou and lace collection features ribbons and ruffles while the plumeti turns down the flamboyance for the minimalist in you.  For cozy nights at home - women'secret's Christmas set offers pajamas in red, white, and blue. Available in polka dots and plaid, these pajamas are designed to redefine comfort. This collection includes gorgeously ......read more

    Step into Lili Miro's World of Luxury for Men

    Dubai, United Arab Emirates, December 12, 2017 :  Celebrated fashion expert Lili Miro introduces her brand Lili Miro- a new Luxury Shopping and Luxury Request Management For Men . The modern day gentleman is someone who is at the top of his game, and his hectic schedule leaves him no time to go shopping for superior quality, high end clothing. Lili Miro has carefully and selectively tailored packages to suit the needs of all men and help elevate their image.  “Dubai is the land of luxury and I am happy to introduce my brand here. Lili Miro will seamlessly deliver exceptional Luxury Services to the Alpha Male and help him preserve his image of being well-dressed and exuding style and elegance.” said Lili Miro, Founder and CEO  Lili Miro will only use the world’s top brands and fashion houses to ......read more

    Other Top Stories from Fashion
     
    RUNWAY DUBAI creates a new buzz campaign for fashion tourism

    In partnership with Faiza, the leading beauty cosmetic company in Asia, Runway Dubai Season V brought an explosion of talent; new, established and musical. Over the course of the 3-day exclusive fashion event, Runway Dubai Season V brought upcoming musicians Blake Rose, from Australia, Siya Arora from India, and Julie Joseph from the U.K. They all blessed the audience with their sultry tones, moody music and youthful spirits in the form of performances and innovative ideas. A fascinating highlight was when Rose, usually referred to as the Australian Justin Beiber, recorded a song live on ......read more

    UAE consumers pick 2XL as their favourite interiors brand for home accessories

    Dubai, UAE; November 29, 2017:  2XL, the leading luxury furniture and home décor brand in the UAE, won the coveted title of ‘Best for Home Accessories’ at the third annual InsideOut Readers’ Choice Awards, a prominent award in the UAE’s interiors industry and voted entirely by the UAE consumers acknowledging their favourite brands.  2XL was also highly commended in the ‘Best Home Store’ category. More than 15,000 individual votes were cast for 267 brands and retailers across 12 categories, making it very competitive for all ......read more

    The Weeknd and PUMA Go for a Crafted Military Look For Puma x XO Drop 3

    Dubai, UAE, November 28, 2017:  The Weeknd and PUMA announce the follow up installment to complete his debut Autumn-Winter ’17 collection with the Global Sports Brand. The third chapter is fashioned out of the concept “Crafted Military”. A completely different colour and print story from the last drop dubbed “Deluxe Denim”, the third and final drop features sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, Tibetan-inspired military details, rich embroidery and cut and sew details.   The collection ......read more

    tuc tuc launches its festive Celebration Collection adding a little sparkle to your child's wardrobe

    tuc tuc, the Spanish children’s fashion and baby brand, is inspired by the worlds of fantasy and fun in which children live. Every season, the design team at tuc tuc seek to weave creativity and originality in each of its collections, paying special attention to the quality of the fabric and materials used.    Dubai, UAE, November 28, 2017-  As part of its Autumn/Winter 2017 range, tuc tuc has launched its Celebration collection, a set of four looks, inspired by the fusion of a multitude of different styles and lush materials which have been brought to life in the ......read more

    New Exclusive Designer Collections Now Available at O concept store

    Jeremy Scott, Tom Rebel, Collection Privee?? & Letasca among the exclusive designer brands Dubai, UAE, November 23, 2017:  A new chapter begins at O concept store with the introduction of exclusive fashion right off this year’s runway shows. The latest from world's leading designers including Jeremy Scott, Tom Rebl, Collection Privee?? and Letasca is now available exclusively in the UAE at the designer boutique located at Jumeriah 1. The collection from each of the ......read more

    Vogue Eyewear Fall/Winter 2017 Collection!

    STYLE IS AN ATTITUDE – #SHOWYOURVOGUE Dubai, UAE, November 23, 2017:  Vogue Eyewear celebrates its new brand philosophy with an exciting release dedicated to the many faces of true beauty that define the #ShowYourVogue campaign. Shaped to the expressive vision of contemporary women, the Vogue Eyewear Fall Winter collection focuses on showing off your true colors. Looking to this season’s latest trends, the collection offers a rich array of frames that are made to show what it takes to be spectacularly you! Inspired by fashion statements and must-have styles of this ......read more

    50 Years of Puma Suede: PUMA Brings It for the Culture With the B-boy Pack

    Keep It Fresh with OG Suedes Plus T7 Track Jacket & Pants Combo Dubai, UAE, November 21, 2017:  Global Sports Brand PUMA celebrates 50 years of the Suede ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, the party kicks it with the B-boy Pack.  It may have started as a sport warm-up shoe, but the Suede got busy off the court when hip-hop was born in the Bronx. Smooth suede, fly colorways and a rubber outsole for grip: instant B-boy essential. ......read more

    Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atallah.

    From stretched Limousines to Uber rides, Runway Dubai has raised the bar even higher as they wrapped up their 5th season on the palm island in Dubai. “It is not about the glitz and glam”, like they always say, the initiative is all about nurturing talent, discovering creative artists, opening doors for healthy collaborations, and networking in the fashion industry. The highly-anticipated fashion talent competition had finalists from Bhutan, Fiji, Pakistan, Philippines, Syria, and the United Arab Emirates. Syria’s Yasmine Mamlouk whose inspiration comes from the city ......read more

    ALWAYS TOP OF THE CHARTS: THE ICONS

    Celebrating the success of this year’s chart-topping releases, the Ray-Ban festival season rocks on! Bridging past and present, the world’s most popular eyewear brand evolves cult style into luminous new tones and shifting shades. Never afraid to mix it up, Ray-Ban opens the show with a contemporary tribute to its most iconic shape: the Ray-Ban Aviator. Exploding onto center stage as the latest star of the daring new Blaze story, flat mirror shades and a bold new bar give the icon of icons larger-than-life appeal with a cutting-edge look and feel. Next-up, high-definition ......read more

    TKD Lingerie: New lingerie treats for the holidays

    Sultry and stylish, the festive season lingerie collection is the perfect gift  Dubai, UAE, November 13, 2017:  The latest lingerie collection at TKD Lingerie, the D-K cup expert, is a festive feast of sultry shades and sumptuous textures. From full coverage to barely-there, satin and lace lingerie sets in shades of scarlet, purple and black are already flying off the rails.  Balconnets are usually a customer favourite due to the shape and lift they offer, and this season is no exception. Plunge styles are also incredibly popular for deep cut frocks and tops. The ......read more

    Autumn-Winter17 PUMA x TRAPSTAR Collection

    PUMA AND TRAPSTAR RELEASE FOOTBALL-INSPIRED FALL COLLECTION Inspired by the Pitch for the Streets Dubai, UAE, November 9, 2017:  There’s a star trapped inside everyone and London-based lifestyle brand Trapstar sets it free. Founders Mikey, Lee, and Will dig through every decade and artistic discipline out there in their pursuit of inspiration. The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear.  With PUMA’s rich sport heritage and continued presence in teamsport ......read more

    Launching Hugo Boss Writing Instruments

    HUGO BOSS HUGO BOSS is one of the market leaders in the premium and luxury segment of the global market, who focuses on developing and marketing of premium fashion and accessories for men and women.  The first collection of HUGO BOSS writing instruments was launched on January 7th, 2015. Today more than 18 impressive product lines are developed in this product category. The core of the latest collection comprises of premium writing instruments such as fountain pens, rollerball pens and ballpoint pens. Minimalistic silhouettes and functional designs sets the collection apart. ......read more

    A New Step Forward: Cole Haan Unveils New UAE Flagship

    Cole Haan Unveils New Interior Design Concept at Dubai Mall Flagship Store Dubai, UAE – 6th November 2017:  Cole Haan, the iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear and accessories, is excited to announce the unveiling of their newly refurbished flagship store at Dubai Mall, a premier shopping mall in the United Arab Emirates. At approximately 2,283 square feet, this location is the second largest Cole Haan store worldwide. The innovative interior features a series of rooms, which are inspired by a residential ......read more

    Accept Dubai Fitness Challenge with Max Fashion

    Dubai, UAE, October 31, 2017:   As a new wave of exercise enthusiasm is spreading over Dubai, Max Fashion comes with the right outfit to revamp any fitness goals. The new 2017 Autumn Winter Activewear Collection from Max, the largest value fashion brand in the region, provides the perfect sportswear to set everyone into motion for the biggest fitness challenge of the year.    The collection features stylish and practical pieces, from jackets with hoodies, track pants, printed leggings to printed T-shirts and vests with motivational slogans and pretty much everything ......read more

    Ray-Ban Joins Scuderia Ferrari For a Collection Dedicated to the Exciting World of Formula One

    Dubai, UAE, October 31, 2017:  In the 2017 season Ray-Ban joins forces with Scuderia Ferrari both on and off the track. As the world’s most popular eyewear brand, Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now appears on the SF70H Ferrari’s Formula One livery. Throughout eight decades, Ray-Ban has pushed the limits as an internationally recognized symbol of stardom and identifying look for cultural icons around the globe. With this sponsorship deal, Ray-Ban’s own red merge with the Scuderia Ferrari racing ......read more

    Max Mara Atelier - Fall/Winter 2017 collection

    Autunno Inverno 2017 Dubai, UAE, October 29, 2017:  The Max Mara Atelier collection is a special project focused on coats, a design division dedicated to experimenting with this iconic fashion item. The Fall/Winter 2017 collection explores the heritage of the Max Mara coat, which is reimagined with a new paradigm of geometry. The careful and passionate study of volumes is reflected in silhouettes and shapes that delicately balance between a harmony of geometric figures and the exploration of informal beauty, perfectly imperfect by definition. Double fabrics in rich alpaca, ......read more

    I-motion ERGO by Salsa

    EMPOWER YOUR MOVEMENTS  The ERGO concept by Salsa is back!  I-Motion ERGO – Empower your movements!  A new dimension in intelligent movement. Your eyes don’t see it, but your body feels it. With a unique, ergonomic cut, I-motion ERGO are based in two main features: functionality and mobility, both developed to empower the body movements.    Considering the normal daily movements, Salsa developed unique and distinctive functionalities, namely a hidden Aquaguard® utility pocket on the lateral side, so you keep your phone or any other belonging, ......read more

    Embrace Autumn with the New Rock Noir Collection from Max

    UAE, 22 October, 2017:  Max, the largest value fashion brand in the region, embraces the punk movement this season with the new Rock Noir collection.  Under the umbrella of the 2017 Autumn/Winter Collection, the Rock Noir collection brings in elements from the 1980’s and transforms the casual alternative look into a classic appearance with bold attitude. The collection comes with precise fits in a palette of classic monochromes with an offset of deep reds, blush pink and metallics.   Stylish padded bomber jackets, classic chequered shirts, metallic pleated midi ......read more

    PUMA X Photographer Gunner Stahl For Autumn/Winter 2017

    Dubai, UAE, October 18, 2017:  PUMA continues to partner with young creatives to expand their Sportstyle portfolio by enlisting one of the most influential and freshest photographers of his generation – Gunner Stahl. Gunner lends his streetwear aesthetic and energy to a capsule collection of headwear releasing in Autumn-Winter ’17.  Moreover, he plays the creative lead in photography and marketing initiatives for the collection.  Gunner began his photography career in 2009 at 18-years old in the streets of Atlanta where he was born and raised. A self-taught ......read more

    Versace Fall/Winter 2017 Collection

    Dubai, UAE, October 18, 2017:  The new Versace Fall/Winter 2017 collection is characterized by high-end materials and fashion-forward details. Strength, loyalty and power are the key words of an eyewear selection that calls upon and stands next to the Maison legendary aesthetics and spirit. VE 3250 This stylish frame features a feminine oval shape with slim profiles and, three small glass Medusas in tone-matching colors on the temples. Innovative “stained glass” color effects give this style a playful pop of contemporary color. Available in two sizes, this model comes in ......read more

    Maserati Merchandise Products

    Short-Sleeved Polo Shirt For Men - AED 360 Polo shirt with three-button fastening, featuring classic lines. 100% cotton piqué fabric makes this item comfortable and casual. An extra sporty touch is provided by the branded buttons and sophisticated white embroidery of the Trident and the Maserati logo. Fabric: 100% cotton. Short Sleeve Polo Shirt For Men - AED 345 Elegant short-sleeved polo shirt from the Maserati Classiche collection. The garment is characterised by original white contrasting inserts and other vintage details, such as the patch with the Maserati Classiche logo on ......read more

    Trend Alert: Think Pink

    It’s the girliest hue there is and with so many variations to choose from, like fushia, bubblegum and coral, The Pink Colour trend can easily be worn from season to season and will always be a standout. It’s the fashion trend girly girls will love and with so many celebrities still embracing this beautiful colour we think it’s time to think pink!  F&F, GUESS and Marks & Spencer have an array of pretty pink shades to choose and will leave you feeling and looking on trend and extremely chic!  ...read more

    ICONIC Youth Fashion Show Experience

    Season 3 Dubai, UAE, October 15, 2017:  ICONIC, the fashion different haven for the trendiest fashion in the region hosted Season 3 of the Youth Fashion Show Experience over the weekend at the Rixos Premium Hotel, JBR. The AW’17 collection was showcased by fresh talent from across schools and universities walking the ramp for the very first time. In a special collaboration with Star Wars, Stormtroopers from the 501st Legion walked the runway to celebrate the launch of the new Star Wars fashion collection designed by ICONIC, including the first locally designed women’s ......read more

    Introducing FitFuse by COÉGA Sunwear

    A revolutionary new activewear for ladies by COÉGA Sunwear Dubai, UAE, October 15, 2017:  Homegrown swimwear brand COÉGA Sunwear is delighted to announce the launch of its first COÉGA FitFuse collection - a revolutionary new range of activewear for women who embrace an energetic lifestyle.  Born from COÉGA's experience in the region, the FitFuse collection is cut for a relaxed fit and is a little longer than mainstream activewear. The pieces can be easily layered or worn individually to create stylish outfits that bridge the gap between lifestyle and ......read more

    Level Shoes Hosts Christian Louboutin for “Dear India”

    Dubai, UAE, October 15, 2017:  As part of the ‘Dear India’ campaign, Level Shoes hosted celebrated designer Christian Louboutin for a talk in-store on his deep love of India. The designer, joined by moderator Ritu Upadhyay uncovered the moments when Christian truly fell in love with India for the first time, at sixteen years old.  As one of the biggest names in the fashion industry, Louboutin spoke about his admiration for India, as well as it’s significant influence on his work as a designer. He explained how the vibrant and welcoming culture of the land has ......read more

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