GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

The electronics giant ran a consumer competition on their Facebook page

Dubai, February 19, 2018:  Nikai Electronics, a part of the Nikai Group of companies, has concluded its search for best legacy recipes on its popular social media platforms recently. The campaign, which received an overwhelming response from various nationalities across the GCC, was held to draw in the best recipes passed down through generations. 

Speaking about the competition and engaging target consumers online, Mr. Karthik Moorthy, Vice President, Nikai Group of Companies, said, “Our social media team developed the idea of sharing the best recipes that have been passed down by mothers to our followers. This was intended to target the women between the age group 25-40 and engage them with their culinary skills. The campaign helped us increase our following among our target audience. The response has been highly overwhelming, and it was a successful campaign in all aspects. More than 150 recipes were shared in a span of 18 days and they came from various nationalities.”

Nikai launched the campaign on the brands Facebook and Instagram. Three legacy recipes were selected as winning entries by the Nikai team and each of the winner received a Nikai Kitchen Hamper. 

The winners declared at the end of the campaign were Jnalyn Oroonez, Heena Jillani, Jasmine A R. Each of them was gifted the Nikai Kitchen Hamper by Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies. 

Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies, said, “Social media platform engagement will be our focus to understand the needs of our customers. Besides competitions we will regularly update our customers about the products, their availability, new product launches and will also take suggestions from them to gather what products they would like us to introduce. The essence of further reaching out to our customers has been achieved and we hope to continue this in the future.”

“We also held a pre-valentine's campaign with a twist. Customers were asked to write love notes to their loved ones but by addressing the notes to their favourite appliances. It was a fun campaign that saw large participation and six couples won tickets to a popular comedy stand up show.  Through the efforts on our social media platforms we hope to bridge any gap that there may be between our products and consumers. We will do a lot more through our social media platforms and create avenues and opportunities for Nikai users to win prizes, share experiences and thoughts,” Moorthy added. 

Nikai aims to steadily increase the online presence by regular customer engagements and initiatives that reach out to a larger audience. 



Posted by : GoDubai Editorial Team
Viewed 9925 times
Posted on : Monday, February 19, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : L'ORÉAL-UNESCO For Women in Science Middle East Fellowship 2018 is now open for applications
Next Story : Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers inaugurates new store in Rolla, Sharjah
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Instantly Refreshed Hair with HASK
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Hour Choice presents Coach Astor Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Taresh Al Hashimi's Oud Concert Brings Stories from the UAE's Coast to Brazil
Creating #futureclassic: Swatch Launches Skin Irony Collection
Transform your look with the ‘Perfect Brows'
FALL 2018
Delicious Whole Cakes at Sophie's Café from AED99
13 Emirati Authors Launched into the Portuguese Book Market
Dual Front Camera and Artificial Intelligence Power the Next Generation Super Selfies
Head to Modhesh World for Summer Fun Before the School Run
Ferrari introduces the world's first low-bake paint technology
“The world is thirsty for an Arab superhero"
Huawei Consumer Business Group Announces 2018 H1 Business Results
Favourite florals: Bloom with our top floral picks from bebe
Scuderia Ferrari presents ASPIRE collection
Business Wear by Hugo Boss
This Eid gift your someone special from the Hour Choice Eid Special collections.
Introducing the GUESS Jeans Fall 2018 Collection
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
The Marriott International cyclist team completes 600km R2A cycle challenge
Carl F. Bucherer Presents Adamavi Collection
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
This Eid gift your someone special from the Hour Choice Eid Special collections
Joyalukkas opens newest showroom in Kuwait at Farwaniya
The Rado HyperChrome Ultra Light
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Cerruti 1881 MOLVENO timepiece and cufflinks
‘The Little Things' That Makes Summer All The More Enjoyable
Garment Grooming at its Finest with Champion Cleaners
Dubai Land Department supports strategic alliance between the UAE and China
Sharjah Takes ‘Year of Zayed' Celebrations beyond Borders
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
Emirates Intellectual Property Association leads unified efforts to promote adop...
The Sharjah Chamber of Commerce and Industry discusses cooperation with Malaysia
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Celebrate India's Independence Day with Sparkles of India