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Nov 12, 2013;Dubai ,UAE.ICONS Coffee Couture's Barista Artist Nouman Kureshi was bestowed with the prestigious UAE Latte Art Champion for 2013 at the recently concluded International Coffee and Tea Festival. Artistic Baristas from across the UAE knocked their creative minds when they all converged and battled out their ingenuity at the event. Convincing the Jurors of the Championship with his amazing fire-spitting Dragon painted in milk & espresso while highlighting artistic expressions in a competition platform that challenges the barista in an on-demand performance, Nouman Kureshi won the coveted award. He has worked for leading coffee companies in the UK and is now Barista Artist of the Franchise Chain ICONS Coffee Couture. Having won the esteemed title, he is now scheduled to represent UAE and ICONS in the upcoming WORLD Latte Art Championship in Melbourne, Australia in 2014. On the momentous occasion, Elena Weber, CEO and Founder of Icons Coffee Couture said,” Winning such an eminent title is a proud moment for the entire ICONS family and I must say Nouman demonstrated great skill, innovation and creativity, completely living up to the coveted title that he has secured, he truly deserved it. That is what we call true Coffee Couture! And this is what we do at our outlet, entertaining and winning guests with the high art of Coffee, creating exclusive custom made coffees to their likes. A fine Cup that they can cherish and enjoy with no regrets as we serve “No Sugar Added” only Stevia based drinks and food assortments”. The newly opened Lifestyle Coffee Shop “ICONS Coffee Couture” at Souk Al Bahar, Dubai is all set to change the way we think about our diet and daily caffeine fix by blending high fashion, healthy living and philanthropy into a unique brand. An international model, a celebrity pastry chef and a passion for healthy living may seem an odd combination for a culinary business venture, but then, ICONS Coffee Couture is not your regular café chain. The brainchild of German model Elena Weber, ICONS is launched to fill a gap in the regional multimillion-dollar coffee market with a new healthier approach to satisfying consumers' daily caffeine habits but with a difference. ICONS Coffee Couture's point of difference – and the success factor – lies in its 100% organic coffee and tea menu, nutritious food options and the use of Stevia, world' first natural zero calorie sweetener and its fashionable outlook! After thoroughly researching the market and looking at each and every health secret and diets while using this knowledge to combine the best ingredients and micro nutrition-rich super foods, Icons has designed a menu that will help detox the body, improve the immune system and provide super delicious healthy assortment of food and drinks. About Icons Coffee Couture
Icons is a luxury fashion and lifestyle Coffee Shop concept created by a team of fashion lovers, models and professionals. Offering dedicated Stevia only menu, Icons aims to create a culture of wellness by providing healthier alternative to consumers for their favorite coffee and sugar cravings. Icons is positioned as the place to be, and the design team has created a brand with a stark monochromatic theme accented by splashes of turquoise for a high fashion feel. This upscale theme is continued in the beverage menu, with the team sourcing organic and ethically produced coffee beans from the finest global estates to deliver a unique beverage selection, which includes the ICONS Get Empowered organic house blend and ICONS Kopi Luwak, the world's most expensive coffee. Icons coffee is German Bio Seal certified, which is a huge step in terms of international credibility. Their house coffee is a blend from the organic farms in India and Mexico, and is roasted in Germany, while the teas are from the organic farms in China. As a model on the catwalk frontline of an industry where appearance is everything, Ms Weber decided to explore the often-problematic relationship between the fashion world and diet, and was inspired to create something that celebrated both aspects in a wholly positive way. An internship opportunity in UAE during Elena Weber's ( Founder and CEO of Icons), university studies was the catalyst for investment into her idea, with the UAE-headquartered Oryx Holdings coming on board to bring the concept of a health-focused coffee shop chain to the UAE. For more information, log onto Website: www.meeticons.com, Facebook: www.facebook.com/iconscoffeecouture, Twitter: IconsCoffeeCout
For enquiries on the brand and franchisee options, please contact:
Roy Weißbach,ICONSWORLDWIDE , Tel: +971 4 323 7100, Cell: +971 561 066 882, E-mail: roy@iconsworldwide.com
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