GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare

 
  Share
H.E. Sheikha Lubna bint Khalid Al Qasimi Inaugurates Zulekha Hospital's Breast Cancer Awareness Campaign

In collaboration with Pink Caravan, ‘Pink It Now' initiative returns with free specialist consultations and mammograms

Dubai, UAE, 3 October, 2016:   In supporting and furthering global efforts being undertaken during the International Breast Cancer Awareness Month (BCAM), Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Founding Board Member of Friends for Cancer Patients (FoCP), has officially launched Zulekha Hospital's breast cancer screening and prevention campaign, ‘Pink It Now', aimed at advocating early detection and reduction of deaths from cancer across the UAE.

Now in its fifth consecutive year, the ‘Pink It Now' campaign enjoys the goodwill and patronage of several international and local doctors, and was launched alongside prominent global cancer campaigners. 

The initiative comes in line with the UAE government's health goal of decreasing cancer fatalities by 18% within 2021, and is being undertaken in collaboration with The Pink Caravan, an FoCP initiative that has been functioning in the UAE since 2011 to raise awareness about breast cancer; highlighting the importance of early detection, regular check-ups, and dispelling the innumerable myths that surround this disease.

During the ‘Pink It Now' launch ceremony, HE Sheikha Lubna Al Qasimi, emphasised how empowering the public through awareness campaigns such as this make all the difference when it comes to disease prevention and the promotion of health – even more so in case of breast cancer, as early detection and timely treatment can reduce fatalities up to 98%.  

HE Sheikha Lubna Al Qasimi remarked, “The Pink It Now campaign highlights the need for continued education and access to specialist screening options. It underlines Zulekha Hospital's steadfast commitment to helping address the health care needs of patients and their families within our community.”

“I take this opportunity to thank Her Highness Sheikha Jawaher bint Muhammad AlQasimi, wife of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, the Ruler of Sharjah; Founder and Royal Patron of FoCP, International Ambassador for the World Cancer Declaration of the Union for International Cancer Control (UICC), International Ambassador for Childhood Cancer for UICC and Patron of Global NCD Alliance Forum, for the pioneering role Her Highness' has played in spearheading Sharjah's and the UAE's ongoing battle against cancer and other NCDs,' Sheikha Lubna added.

According to a WHO World Cancer Report, breast cancer has a substantially higher incidence than any other type of carcinoma.  In 2012 alone the disease affected 25.2% of the world's female population, with 14.7% fatal cases. The UAE registered 568 incidences of the disease, a rate five times higher than those of cervical or colorectal cancer.

The ‘Pink It Now' launch ceremony featured the presence of esteemed guests, including Martin Kelly, Deputy Principal Officer, US Consulate General Dubai; Mrs Neeta Bhushan, DCM, Embassy of India and Ms. Sue Nigoghossian from Ford Middle East & North Africa.

Her Excellency Ameera BinKaram, Founding Member and President of the Board of Directors of Friends of Cancer Patients (FOCP) Head of Pink Caravan Ride Higher Steering Committee, said: “Many women in the UAE still hesitate to attend regular cancer check-ups and they make medical appointments only when they are unwell. This puts their health at risk, particularly in view of the fact that breast cancer is the most common form cancer in women worldwide.

“It is vital that women in the UAE undergo regular check-ups as 98% of breast cancer cases which are detected during the early stages of the disease can be cured with the patient making a full recovery. It is also imperative that women perform frequent self-examinations, as 80% of breast cancers are first detected by women during this procedure.”

“With Pink Caravan supporting ‘Pink It Now' campaign, we want to empower women with sound knowledge on breast cancer prevention and screening options as this disease is curable if detected and treated before it develops into its advanced stages,” BinKaram added.

Dr Pamela Munster, renowned cancer expert from the University of California in San Francisco, United States and the campaign's chief ambassador since its inception, said: “Nearly 1.7 million new cases of breast cancer were diagnosed in 2012 and in the Middle East and North Africa alone breast cancer amounts to 30% of all cancer cases. 

“With this number expected to double in the next two decades, educating communities about preventive measures is more important than ever. The precise causes of breast cancer are not yet fully understood, so we urge women to perform regular breast screening as it enables early treatment.”

The 2015 edition of ‘Pink It Now' saw 1,826 women taking advantage of free specialist oncologist and gynaecologist consultations and this year women in the UAE can again register for free tests at Zulekha Hospitals in Dubai and Sharjah from now until December 31.

Zanubia Shams, Co-Chairperson of Zulekha Hospitals, said: “Since breast cancer has a high degree of cure if detected early and treated adequately, our commitment is to ensure that women in the UAE receive relevant consultations and therapy.”

“Last year, we doubled the number of women registering for free screenings over 2014 and we hope to have the same continued success this year. Public awareness is incredibly important and we encourage more patients to attend a check-up appointment, which they can avail at Zulekha Hospitals in Dubai and Sharjah up until the close of 2016.”

“Ford's Warriors in Pink campaign continues to be committed to breast cancer awareness and has empowered patients, survivors and co-survivors for over 2 decades,” said Sue Nigoghossian, General Manager, Communications, Ford Middle East and North Africa. 

“Through this campaign we encourage both men and women to get screened because we know that awareness leads to early detection and early detection saves lives. Ford's Warriors in Pink has embraced its role as a catalyst to inspire breast cancer survivors to share their stories and words of courage, and we remain committed to continue playing this role across the region.”

‘Pink It Now,' supported by partners including Friends of Cancer Patients, Pink Caravan, Ford Warriors in Pink – Ford MENA, Nestle Fitness, Bhima Jewellers, Colors TV, radio channels HUM FM and CLUB FM, and Femina ME, is one of Zulekha Hospital's core CSR initiatives, stressing the importance of strategies for cancer prevention, early detection and management of patients with the disease. 

In addition to free X- Ray mammogram and consultations with oncologist and gynaecologists, the hospital offers a 50% discounted rates on ultrasound tests.  To register, call 600524442 or visit pinkitnow.zulekhahospitals.com




Posted by : GoDubai Editorial Team
Viewed 20642 times
Posted on : Monday, October 3, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Medical Tourism Tops Agenda at 2nd Dubai Health Regulation and Medical Tourism Conference.
Next Story : Rotary all out to eradicate polio globally
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It...
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuf...
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City ...
Think LUNETTE for an earth-friendly period
ACE launches its new and inspirational Outdoor collection
Chain Reaction
Dress for Diwali With the Rack by Kachins
Restoration by Parmigiani Fleurier -The Yusupov Egg
‘A Gift of Gold' offers at Malabar Gold & Diamonds
Handbags and Gladrags
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu...
Sandro Launches Evening Capsule Collection
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez
Unifonic empowers business to capitalize on instant messaging apps to engage wit...
Celebrate guilt-free shopping to your fullest!
VAIO returns to Middle Eastern in partnership with Nexstgo
MBRU and King Saud University in Saudi Arabia join forces to enhance academic co...
Peugeot Boxer 4x4 Concept Revealed
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the Cit...
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials ...
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Sci...
During a press conference to announce the completion of preparations of Summit t...
Dubai Land Department welcomes Saudi Minister of Housing
Victoria Beckham Eyewear Debuts New Collection for Fall 2019
Team Abu Dhabi Stars Chase Double World Title Boost in China
Headline: UAE all set for 10th edition of Annual Investment Meeting
Al Tayer Motors launches New Ford Escort in the UAE
Sofas for Lavish Lounging from 2XL Furniture & Home Decor
Microsoft introduces team-empowering Surface Hub 2S to UAE market at GITEX Techn...
The S Hotel Al Barsha reveals five new food and beverage offerings
Saif bin Zayed unveils first floating Smart Police Station
Save the Children Jordan launches TREE program “Transforming Refugee Education t...
Dubai Cares unveils ground-breaking Early Childhood Development (ECD) solutions ...
Caparol Paints completes two decades of success, innovation and sustainability i...
Ajman Opens the Largest Private Academic Hospital in the Region
Leading public, private sector organisations line up to sponsor World Tolerance ...
GITEX hosts global AI expert, international CEOs and honours retail, smart city ...
Halloween Celebrations at Le Meridien Dubai Hotel and Conference Centre
HE Hamad Obaid AlMansoori: Hazzaa has shown excellent health condition
du, NXN, & TELUS Health Collaborate to Optimise the UAE Healthcare Sector
Aquaplex with an eye on the future expansion of Specification sales, launches ne...
Cambridge Assessment English witnesses a huge demand for OET (Occupational Engli...
SCCI and UOS Announce Doubling of the Financial Value of Sharjah Chamber's Award...
Focus Softnet Launches its Artificial Intelligence Platform - AIFA at GITEX 2019
Nesma collaborates with Hytera for IoT-enabled mission critical communication te...
Ups Flight Forward Attains Faa's First Full Approval for Drone Airline
Hazzaa AlMansoori reveals post flight details in a press conference
du, Nokia & SRTIP Sign a Strategic teaming Agreement to Bring Sharjah's Knowledg...
Hazzaa AlMansoori's return to the UAE is scheduled for Saturday 12th October
The Dubliner's present Rugby Zone