Pomellato unveils bold new campaign: a celebration of modern femininity and milanese craftsmanship

• A Celebration of Modern Femininity and Milanese Craftsmanship

Milan, October 2024 - Italian fine jewelry house Pomellato is set to launch its new campaign this October, showcasing the brand’s commitment to empowering women and its avant-garde approach to fine jewelry design. Staying true to the house’s tradition of intertwining art with advertising, this campaign closely aligns with Pomellato’s long-standing dedication to presenting its work through a lens of cultural and artistic significance. The brand consistently reflects its craftsmanship in a sophisticated manner, and this latest endeavor is no exception, offering a visual narrative that echoes the grace and innovation inherent in Pomellato’s creations.
Returning to its roots with the sophisticated medium of black and white, the campaign shot by fashion photographer Nathaniel Goldberg features French model and rising star Jeanne Cadieu by bringing to life Pomellato’s ethos. Cadieu embodies the modern, unpredictable, and fiercely independent spirit of the Pomellato woman, bringing a novel approach to the brand’s timeless elegance.
In a revolutionary twist, Pomellato introduces an innovative photographic technique that presents its refined pieces in vivid color against a true white background. This unique approach highlights the intricate details and exceptional craftsmanship of each handmade creation, allowing the jewelry to speak for itself.
The worldwide launch will showcase a series of captivating shots and clips featuring the iconic Nudo and Iconica collections, as well as High Jewelry pieces. Each item exemplifies Pomellato’s dedication to unique design and Milanese artistry, blending tradition with contemporary flair.

“This campaign is a tribute to Pomellato’s enduring commitment to empowering women through bold, avant-garde jewelry,” says Sabina Belli, CEO of Pomellato. “We’re excited to present a fresh perspective on our brand, one that celebrates the strength, independence, and individuality of the Pomellato woman.”
The new Pomellato campaign is set to launch across digital and print platforms worldwide, inviting women everywhere to embrace their unique style and inner beauty through the power of exquisite jewelry.