Samra Jewellery UAE Edition Collection Launch

Dubai, UAE, November 21, 2016:  To celebrate the occasion of the 45th UAE National Day, Samra Jewellery has a pleasure to announce the UAE Edition Collection of jewellery inspired by the marvel and honor of the UAE flag.

The UAE Edition Collection consists of bracelets and necklaces in yellow gold with lacquer and moving diamonds. The collection is designed in 3 shapes: circle, heart and a capsule shape that carry the colors of the UAE flag. The moving diamonds is what makes this piece so unique.

This collection is celebrating the passion of the UAE flag, which was officially adopted as national symbol on 2nd December 1971. According to Emirati traditions, a lot of symbolism is associated with flag colors. Each shade represents different element of an Emirati culture: white for peace and honesty, red for hardiness, bravery, strength and courage, green for hope, joy, love and optimism and black for the strength of mind.

The UAE Edition Collection is a tribute to the meaningful symbol of the UAE flag as it’s encapsulated in most precious 18 karat yellow gold and adorned with diamonds.

SAMRA GROUP: was established in 1941, and celebrates 3 generations of Jewelers. Samra Group employs in total 650 FTE which makes it one of the leading jewellery groups in the Gulf region. The company is preceded by the family’s long reputation in jewelry and high jewelry. Its creative team has been a trend-setter in jewelry design for nearly 3 decades and its collections are distributed in more than 40 countries via fairs in Basel World, Vicenza Oro, Hong Kong IJF and Jewelry Arabia. Through Samra's constant deliverance in quality and superior customer service – trust and confidence has been earned by their clients. Samra imposes the strictest quality control measures to ensure that each jewel holds its flawless craftsmanship.