Baume & Mercier Classima - Back to School

My name is John. I am 18 and today is a special day : I am entering University. For once in my life I will be able to study and do what I love: Arts and fashion design. My Mum wanted to join me to share this moment.  As always, my father was busy and could not make it. As I was saying bye to my Mum at the corner of the street, he suddenly popped-up and walked fast to me: “No worries John, I won’t be long. I just wanted to offer that to you. You must know that I am very proud of you: following your dreams is simply the best thing you shall do in your life. So go ahead sonny and be ready to run the extra-mile”, and he left, as quickly as he arrived. I opened the box and discovered a watch, I mean a real one! A Classima by Baume & Mercier, the top Swiss brand! That’s pretty cool! I put it on right away: It looks great! It makes me feel a bit special: Thanks Dad, thanks to my new watch, I will never forget that great day!

Baume et Mercier is the partner of best moments of life and going back to school is definitely one them, as a step in the exciting way to adult life and independence. To celebrate these moments of exception and fix them for ever, we imagined a collection specially dedicated to young men and women. Inspired by iconic in-house models and last fashion trends, Classima watches combines tradition and modernity with distinction. Offering a Baume et Mercier is the guaranty to never forget these unique moments that build a life.