Exclusively at Wojooh: Make Up For Ever launches New Excessive Lash Mascara

As Part of Its #PROTAKEOVER Campaign
#ExcessiveLash

Dubai, UAE, June 26, 2016:   MAKE UP FOR EVER, the renowned go-to brand, not just by makeup professionals, but also by every woman who cares about beauty in her daily life, and exclusively with Wojooh, the leading beauty retailer in the Middle East, strikes once again with a new revolutionary product that will tip the scales in the world of eye makeup.

Mascara is the essential addition that brings the finishing touch to a woman’s allure, boosting her appeal. MAKE UP FOR EVER created Excessive Lash mascara, the newest addition to the Mascara franchise, which breaks with the idea that volume is necessarily created with a big brush mascara, offering a perfectly mastered movement resulting in a long-lasting panoramic volume that fans out for a truly dramatic, eye-opening effect.

Its secret? An intense black no-smudge formula coupled with an exclusive slim double-fiber brush that works in high-precision to load from root to tip in one stroke, ensuring absolutely no clumps for extreme volume and professional know-how: all of MAKE UP FOR EVER’s expertise is gathered in its all-new Excessive Lash mascara.

MAKE UP FOR EVER kicks off its #PROTAKEOVER Campaign with Wojooh, in collaboration with regional celebrity makeup artists in the GCC area, namely Fatima Al Doseri, Layaly, Nora Bo Awadh and Waad Al Turki.

These four selective and influential makeup artists of massive fan bases will have special appearances starting June 19th at major Wojooh stores in the United Arab Emirates, Saudi Arabia, Bahrain and Qatar. Makeup lovers will get to meet them in quick consultation sessions and learn some of their tips and tricks and creative application techniques for perfecting their eye makeup and natural lashes using Excessive Lash Mascara and other must-have eye makeup products from MAKE UP FOR EVER.

Each woman can now create the look she wants in line with even her most daring desires.

MAKE UP FOR EVER EXCESSIVE LASH Mascara will be launched Exclusively at Wojooh stores and MAKE UP FOR EVER Boutiques starting June 20th, 2016.

UAE        AED    120 AED
KSA        SAR    120 SAR
Kuwait     KWD    9.5 KWD
Qatar       QAR    120 QAR
Bahrain    BHD      12 BHD
Jordan        JD      28 JD
Lebanon   USD     32 USD