Malabar Gold & Diamonds Unveils Hyderabad Artistry Store, Strengthens Play in Curated Luxury Jewellery

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Bollywood actress and brand ambassador of Malabar Gold & Diamonds, Kareena Kapoor Khan unveiled Malabar Gold & Diamonds’ Artistry Store in Jubilee Hills, Hyderabad. The event was attended by Mr. M. P. Ahammad, Chairman of Malabar Group; Mr. Abdul Salam KP, Vice Chairman of Malabar Group; Mr. Mayankutty C, Senior Director of Malabar Group; Mr. Asher O, Managing Director - India Operations, Malabar Gold & Diamonds; Mr. Nishad AK, Malabar Group Executive Director; Mr. KP Veerankutty, Malabar Group Executive Director; Mr. Siraj P K, Retail Head -Malabar Gold & Diamonds and Mr. Muhammad Shareej K, Zonal Head – Hyderabad, Malabar Gold & Diamonds.

Malabar Gold & Diamonds, the 5th largest jewellery retailer globally with over 445 showrooms across 14 countries, has unveiled its Artistry Store in Hyderabad at Jubilee Hills Road, positioning it as a one-of-a-kind curated luxury jewellery destination in India. The launch marks a decisive shift towards highly personalised, relationship-led retail where craftsmanship, exclusivity and consultation-driven experiences come together in a refined, immersive format.

The inauguration was by Bollywood actress and brand ambassador of Malabar Gold & Diamonds, Kareena Kapoor Khan in the presence of distinguished guests from business, luxury and media circles. The occasion was further marked by the presence of Mr. M. P. Ahammad, Chairman, Malabar Group; Mr. Abdul Salam KP, Vice Chairman of Malabar Group; Mr. Mayankutty C, Senior Director of Malabar Group; Mr. Asher O, Managing Director - India Operations, Malabar Gold & Diamonds; Mr. Nishad AK, Malabar Group Executive Director; Mr. KP Veerankutty, Malabar Group Executive Director; Mr. Siraj P K, Retail Head -Malabar Gold & Diamonds and Mr. Muhammad Shareej K, Zonal Head – Hyderabad, Malabar Gold & Diamonds.

Commenting on the launch, Mr. M. P. Ahammad, Chairman, Malabar Group, said, “This showroom reflects our strategic evolution towards a more curated and relationship-led approach to jewellery retail. As customer expectations become more refined, the need for personalised engagement, craftsmanship and trust becomes even more important. This store has been designed to deliver on those expectations, while reinforcing our commitment to quality, transparency and long-term value.”

Speaking at the launch, Kareena Kapoor Khan said, “Jewellery today is deeply personal. It reflects identity, milestones and legacy. What stands out here is the attention to detail and the way the entire experience is designed around the customer. It feels intimate, thoughtful and truly luxurious.”

Spanning over 20,000 sq. ft., the store has been designed as a high-touch luxury environment for discerning customers seeking privacy, personalisation and deeper engagement. Positioned as one of the most distinctive jewellery retail concepts in the country, it brings together curated design language, global craftsmanship influences and immersive buying experiences under one roof, moving firmly away from transaction-led retail towards a more considered and relationship-first approach.

The showroom presents a highly curated world of rare, narrative-driven jewellery, positioned as a one-of-a-kind expression of craftsmanship in India. It functions as a living archive where heritage techniques, contemporary interpretation and global influences converge seamlessly. The Artistry format focuses on non-replicable signature collections shaped with intent, detail and storytelling. From modified old European cut diamonds to Royal Polki traditions and temple-inspired artistry, each creation offers depth, provenance and individuality. Every piece stands as a statement for collectors valuing rarity, design integrity and emotional legacy.

A curated world of signature collections defines the one-of-a-kind positioning of the Hyderabad Artistry showroom. Vintage uses modified old European cut diamonds with Victorian elegance. Viraaz showcases royal polki crafted by master artisans. Temple Jewellery draws from sacred temple motifs. Victorian Reverie reimagines the era with multiple diamond cuts, anchored by a four-way convertible necklace with earrings and rings, designed by Malabar Gold & Diamonds for Alia Bhatt for Cannes Film Festival 2025.

The experience is built across multiple zones. The Bespoke and Design Zone enables end-to-end customisation through private design studios and consultation suites, allowing customers to co-create jewellery with precision. The Artisan and Craftsmanship Zone brings live detailing and workmanship into view, reinforcing transparency and authenticity in the creation process.

The Product Discovery Zone offers access to over one lakh designs along with a curated selection of rare and high-value pieces, balancing scale with exclusivity. Assisted Luxury services including personal shopping and concierge-led engagement further elevate the experience, while a Private Luxury Lounge enables appointment-only consultations for high-value acquisitions in a discreet and elevated setting.

The showroom also reinforces Malabar’s long-standing trust framework built on purity, transparency, certification-led assurance and structured buyback policies, positioning jewellery as both a legacy asset and a considered investment.

With this launch, Malabar Gold & Diamonds strengthens its presence in Hyderabad, a market with deep cultural affinity towards jewellery and strong participation from affluent families, professionals, collectors and influential networks shaping high-value consumption. The store at Jubilee Hills Road 10 stands as a calibrated milestone in the brand’s premiumisation journey, redefining curated luxury retail in India through design-led storytelling, elevated craftsmanship and personalised engagement.