Rolls-royce announces an entirely new proposition in super-luxury: the coachbuild collection

Tuesday 24 March 2026, Goodwood, West Sussex               

1. Rolls-Royce introduces the Coachbuild Collection: a new proposition in super-luxury
2. Unites a coachbuilt motor car with a multi-year journey of unforgettable experiences
3. A Coachbuild Collection is a limited number production motor car, conceived and authored by Rolls-Royce, never to be repeated
4. Entry by invitation only via the marque’s global Private Office network, offered to clients with a deep affinity for Rolls-Royce design
5. Offers extraordinary access to the motor car’s creative and engineering development
6. Private events hosted for clients in the world’s most desirable destinations

In response to global client demand, Rolls-Royce Motor Cars announces the Coachbuild Collection: an entirely new proposition in super-luxury, in which a true coachbuilt motor car and an extraordinary multi-year programme of experiences are conceived as one. Each Coachbuild Collection is rare and extravagant, authored entirely by Rolls-Royce and created on a completely new canvas, never to be repeated. Clients with a special affinity for the marque are invited to participate in the programme through the global Rolls-Royce Private Office network.

“I have had the privilege of meeting clients around the world who seek the very pinnacle in luxury and share an extraordinary passion for Rolls-Royce design. It became clear that they wished to see not only what Rolls-Royce would create if left entirely to its own imagination and with the freedom offered by coachbuilding, but they also wanted to witness that journey at every stage. Coachbuild Collection is the result. This is something the super-luxury world has never seen before. The experience of this programme is inseparable from the motor car itself, and both will be brought to life with the care and ambition worthy of the collectors who inspired them – and of Rolls-Royce itself.”