World of Coffee Dubai is the Middle East’s premier platform for the specialty coffee community and is expected to attract 17,000+ attendees and 450+ global exhibitors when it returns for its fifth edition in 2026.

The highly anticipated event will unite industry leaders, producers, manufacturers, retailers and traders for a unique trade show that celebrates the MENA region’s exciting, ever-growing coffee industry and its global impact. 

The vibrant trade floor offers something for every coffee enthusiast, from the Roaster Village, which showcases the latest trends and innovations in coffee sourcing, brewing and distribution, to the diverse range of coffee products waiting to be sampled in the Cupping Room.

Another highlight is the Best New Product Competition and Display, which recognises the innovative new products that are having the biggest impact on the industry, with the winners earning a place on WOC Dubai’s New in Coffee platform.