Arab Business Machine and Bang & Olufsen: A partnership that's music to your ears

[December 23, 2014] – B&O PLAY by BANG & OLUFSEN, which delivers best-in-class audio products in luxurious and contemporary designs, and Arab Business Machine FZE have signed a distribution agreement to sell B&O PLAY's products in Bahrain, Kuwait, Qatar, Oman, Kingdom of Saudi Arabia (through Arab Computers), Jordan and Lebanon.

Arab Business Machine FZE (ABM) will build the third party retail network – consisting of consumer electronic and other independent retail outlets - with the exception of the dedicated Bang & Olufsen stores.

Corporate Vice President of B&O PLAY, Henrik Taudorf Lorensen said: "B&O PLAY is dedicated to bringing the quality, design and performance from Bang & Olufsen to new customers with a digital lifestyle. We want to expand the distribution of these products and want to make them available in high-quality retail outlets. Our partnership with ABM will help us to achieve our ambitious goals and means that we can accelerate this strategy further."

The agreement, which will strengthen ABM’s Middle East's range of premium and lifestyle brands, covers all B&O PLAY audio products, including BeoPlay A9, A8 and the new A2 – as well the headphone range including BeoPlay H6, H3, Form 2i, EarSet 3i and the new H2.

Ghassan Bendali, General Manager of ABM Middle East says: "We are extremely happy to partner with B&O PLAY, which confirms the quality of our distribution and clearly represents a strengthening of our business offer in the regions high quality retail segment. We have the ambition to become the preferred supplier of best-in-class consumer electronics to retailers and resellers, and want to work with industry-leading manufacturers. With B&O PLAY’s products, which combine high quality with style, we get a strong brand that compliments this strategy."

The new distribution agreement is effective immediately.