THE REGIONS FIRST BUSINESS PLAYBOOK FOR SMALL MEDIUM ENTERPRISES RELEASING ON MONDAY 5TH NOVEMBER 2012
DUBAI – United Arab Emirates:- International business-to-business and marketing guru John Lincoln's first book “Connect The Dots” is set to be launched on Monday 5th November 2012 at The Emirates Golf Club.
“Connect The Dots” is a playbook for the entrepreneur, an everyday pocket guide to surviving and flourishing in business. Whether you are young or old, female or male, about to start your own business or merely thinking about starting your own venture, this book will help you see your path clearly.
This unique publication provides a wealth of experience that has been put together by the Vice President of Enterprise Marketing at Du Telecommunications, Mr John Lincoln himself.
John Lincoln's business knowledge spans from a truly global perspective. A transplanted American, who has worked in several countries such as Japan, India, the UK, Malaysia, Thailand, Brazil and of course the US. John has held senior management positions with global organizations such as Vodafone, Japan Telecom, Bharti Airtel and AT&T. With the diverse and challenging market conditions John continuously found himself hiring large multicultural teams. John has recorded his observations and applied the thought process in his forthcoming publication stating the obvious failures and success stories.
In his book “Connect The Dots “under chapter 28 Power of Virtuous and Vicious CyclesJohnLincoln writes: “Imagine that your business is expanding and that you need to hire a manager for your business. Assume that you had put limited or no due diligence on the hiring effort – i.e. no background check, no reference checks and you personally were not involved in the hiring process. Now you have an incompetent manager on board. In the main, incompetent people can be insecure and therefore highly ineffective. Experience shows that incompetent managers don't hire competent people – they hire weaklings who do not challenge them – it is so, because they are insecure. Weak employees don't strive for excellence– whether in customer care, finance, sales, marketing or any function. This will inevitably result in poor customer service, low sales, low innovation and poor financial management. As a consequence of weak marketing, sales, customer care and finance employees, the company will not be able to acquire new business, nor retain its customers, nor effectively manage its cashflow due to low or no new revenue (or leakage of revenue). All this is further compounded by the fact that the manager and the finance department are incompetent. The incompetent manager will now recommend to the owner that staff will need to be cut so that expenses can be managed to conserve cash. This will result in further erosion of sales, customer care and cash flow. It will obviously result in poor sales and therefore declining revenues, possibly lead to the bank withdrawing credit facilities. You are now unable to sustain the business and it is forced to close! As evident from this example, a simple act like not putting enough due diligence on hiring key employees ultimately could bring a business down. What would you have done? How would you disrupt this vicious cycle? Look around many businesses and it soon becomes apparent that this is not fiction: the wrong people get hired because someone liked their looks, ethnicity or that they came in cheap. Imagine the opportunity cost put on the table by these stupid and short-sighted decisions! Imagine how de-motivated the good, high- performing employees must be, watching an incompetent getting paid more than them while they slowly destroy the business.”
John noticed that there was a lack of basic industry knowledge and that he wanted to share his experiences by writing “Connect the Dots” in the most simplest of forms so that all businesses and individuals could connect.
John Lincoln: “Most people start up their business and projects based on opportunistic decisions as opposed to a strategic decision, they don't think about sustainability and growth, and because of that we see many business's fail. This analysis got me thinking and led me to decide that I want to share my expertise and
“Connect the Dots” by John Lincoln will be available at all major bookstores across the UAE from Thursday 1st November 2012.
Monday 5th November 2012 at 5.30pm at The Emirates Golf Club for the official Book Launch Event.