GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

OMA Emirates, a provider of cutting edge technology for the payment industry is set to announce the launch of its new multi-loyalty scheme ‘Benefits Beyond' at Cards & Payments Middle East 2016 on May 31 – June 1 at Dubai International Convention and Exhibition Centre. The company has been making strong strides in developing their portfolio of retail solutions that has stemmed from the tremendous research an experience they have in the payment industry.

Benefits Beyond is a Business-to-Business-to-Consumer loyalty program that enables retailers to collect to enroll for a co-branded loyalty program and analyze customer data and the supply chain data including distributors, dealers, and sales agents. It helps in developing targeted communication programs that will boost the revenue of retailers. The most critical feature of the program is that it allows customers to use the card across multi-stores to accumulate as well as redeem points.

“We have made strong investments in our research and development and over the years our in-depth knowledge of the industry has driven us to look beyond our existing product portfolio while making a conscious effort to make inroads into the IT services sector. We aim to provide value additions that will enable our customers to not only streamline IT processes but to also provide them platforms that will help them work closely with their customers and build on their loyalty programs. Our Benefits Beyond loyalty scheme has been designed to bring on a range of merchants under one umbrella and in turn help customers avail of the points across multi channels and locations,” said Niranj Sangal, Group CEO, OMA Emirates Group.

The loyalty scheme is built on the OMA Retail Suite which lays the foundation to connect the member retailers through a fully automated ERP system and represents an ecosystem of web portals and Windows, Android application.  The highly scalable solution is built for both large and small organizations and is capable of being used across business sectors.

“What is exciting for the customer is that they are now not limited to availing of their loyalty points in one store or location, but now have the advantage of using the card across all the merchants who will be a part of the program. This could span across branded stores, supermarkets, airlines and even avail of their points at places of entertainment. It can also be utilized to make bill payments as well as top up air time,” added Sangal.

The common branded card, 'Benefits Beyond‘ also works e-purse wallet (prepaid) that allows consumers to add money to the wallet to use along with loyalty points in real time across the OMA Emirates network of over 10000 POS terminals.

Benefits Beyond has been specifically designed to be white labelled to help large organizations create their personalized customer loyalty programs. Simultaneously it reaches out to smaller retailers who can now begin their loyalty program without the burden of large budgets. The cards include multi-features that make it extremely easy to use and include Smart Cards, Magnetic Stripe as well as Contactless options.

At Cards & Payments Middle East, OMA Emirates will be represented by senior executives who will assist customers and demonstrate some of the key solutions that the company has developed for the payment industry. OMA Emirates will be located at stand J50. 



Posted by : GoDubai Editorial Team
Viewed 7918 times
Posted on : Monday, May 30, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Introducing Burberry Bespoke Fragrances
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Longchamp Spring/summer 2019 Show
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Making many tones from one
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
Always take the front row with this 7.2” supersized smartphone screen
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
A Chaumet Valentine's Day Sentimental jewellery
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
The Preston watch collection by Coach
Tissot PRS 516 Alpine Limited Edition A sporting tribute
Beef Sushi- Love at first bite
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Persil Appoints Nancy Ajram as the new Regional Brand Ambassador
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
Walid Atallah's “Dream Dress”: The new revolution in the World of Fashion 2019
Nicole Kidman at the Golden Globe Awards
Flying Grand Regulator now available in new colour combinations
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Time for Unsung Heroes to Be Recognised With Citizen Campaign
Luxury jewelry house Dhamani 1969 launches exclusive CHRYSALIS collection
Al Mouj Muscat pays tribute to Oman with Layers of Oman Exhibition
Scuderia Ferrari presents PILOTA Family Collection
The Kingdom of Saudi Arabia's Minister of Energy, Industry, and Mineral Resource...
HUGO BOSS watches Legacy Casual Family collection
Audi turns the car into a virtual reality experience platform at CES
OMEGA reintroduces the iconic Calibre 321
MALABAR GOLD - DSF Winner Photo for Release - Anandan Ganesh
Citi UAE opens Citigold lounge in Abu Dhabi.
Alawwal bank becomes first Middle East firm to offer AI training for all staff
DLD records growing demand on its smart applications
The Region's Most Anticipated Shopping Festival Is Back at Burjuman
Dawoodi Bohra Trade Expo begins at Expo Centre Sharjah
2020 Cadillac XT6 Makes Global Debut
Emirates Nuclear Energy Corporation Celebrates 3rd Barakah Excellence Awards
Global Energy Forum: His Excellency Khalid Al-Falih's address on day three
Sultan Awards Oil & Gas Exploration Concession to Italy's Eni
Opening Ceremony of Azerbaijan House in the United Arab Emirates
Central Bank of the UAE Holds its 1st Board of Directors Meeting for 2019
Saudi Visa Application Process in Dubai Restricted to Holders of UAE Residence P...
Dubai Customs thwarts attempt to smuggle 5m Captagon pills
Special Olympics World Games Abu Dhabi 2019 Partners With Uae Pro League Committ...
Trade optimism drives commodities higher
Cisco and ADSSSA embark on digital acceleration initiatives
Abu Dhabi Airports sponsors the UAE Sport Talent Fund
Lifetime KidsRooms Grand Opening In Dubai, UAE
Choose to Start the Year Right With Etihad's Global Sale