New The Only 1 Matte Lipstick By Rimmel London

MAJOR MATTE

All-in-One, Non-Drying Matte Lipstick

The lipstick revolution continues… Rimmel London's ground-breaking The Only 1 Lipstick goes MATTE. Long-lasting, non-drying colour, moisture and wear with a stylish velvety matte finish, The Only 1 Matte Lipstick has it ALL. No more compromise.

Matte lipsticks that dry your lips are oh so yesterday! Representing a new-generation of matte lip colour, the Only 1 Matte Lipstick has it all, a non-drying formula that is actually comfortable to wear. The lipstick is so comfortable and moisturising it glides on like a dream, without dragging or skipping - you'll love the luscious lightweight sensation. Now you can work the lustre-free lip trend with sensational style and ease.  

Sweep on high coverage, full impact colour with a flawless matte finish in a single stroke. The WOW colour you see on the stick is the one on your lips. The brilliantly bold, flattering colour looks freshly applied all day and the feeling of comfort lasts for hours and hours. 

With ten striking new matte shades in your lipstick armoury, your rebellious lip-look will command attention. The on-trend range stars punchy pinks, such as Call The Shots #120; pinkie nude hues, like Salute #200; fierce red, including Take The Stage #500; bold nudes, such as Trendsetter #700; edgy purple shades, like Run The Show #800 and sumptuous berry, like The Matte Factor #810. Lips will pop with glorious suede-effect colour. All hail your statement pout!

For the first time, Rimmel has created a virtual Lip library to bring all the beautiful The Only 1 and The Only1 Matte lipstick shades to life on Tumblr. You can sort by shade, by lip shape or by finish to find the perfect shades that suit you. Find out more about this exciting new creation with #liplibray. 

The ultra-stylish The Only 1 Lipstick pack has been given a sleek matte makeover. The radical twisted design, which signals the innovative formula, is now coloured sensual deep red with a premium-looking matte finish. To help find your fave shades, each pack has a ring of matte colour that matches the lipstick inside. 

Georgia May Jagger is our fierce leader of the matte revolution. In the arresting print advertising campaign, she works a major matte look, combining shine-free crimson lips with a military-style jacket. Looking effortlessly cool, Georgia flies the Rimmel flag for matte victory.

Join the matte mutiny! Take to the streets with The Only 1 Matte Lipstick: the perfect balance of colour, comfort, moisture and wear. Get the London look. 

FACT SHEET
RIMMEL THE ONLY 1 MATTE LIPSTICK

The lipstick revolution goes matte! Rimmel London introduces The Only 1 Matte Lipstick, a new-generation, all-in-one matte lipstick that delivers long-lasting, non-drying colour, moisture and wear. It's Matte lipstick that lets you have it all in one. No compromise.

Formula: 
Rimmel is powering the matte revolution with a new volatile hybrid formula that's been specially developed to meet your every lipstick need:

• COMFORT & MOISTURE: A light emollient oil is combined with a liquid polymer to provide the comfortable, moisturising feel throughout wear. Feels so good!
• NON-DRYING: The oil is absorbed on application, creating a thin film between the skin and the pigment and banishing that irritating dry sensation often felt with matte lipsticks. 
• LONG-LASTING COLOUR: The formula features volatile silicon to give a smooth and even colour release, which helps to set the lipstick for superior colour wear.  

Shades: 10 new matte shades
PINK/ROSE
#110 Leader of The Pink
#120 Call The Shots

MAUVE ROSE
#200 Salute
#610 High Flyer

RED
#500 Take The Stage

CORAL/ORANGE
#600 Keep It Coral

NUDE/BROWN
#700 Trendsetter
#750 Look Who's Talking

BURGANDY/ PLUM
#800 Run The Show 
#810 The Matte Factor

Price: 47aed
Point of Sales: Lifestyle, Max, Boots, Carrefour
On-Counter: December 2016