Introducing Elizabeth Arden Liquid Assets Color Collection

Bring On the Bold

Dubai, UAE, October 23, 2016:  The makeup category is experiencing a texture revolution with products that give consumers a unique sensorial experience. Indulge with Elizabeth Arden’s New Liquid Assets Color Collection, a luxurious wet collection that is comprised of innovative fluid textures with rich color intensity and long-lasting finishes. Dress your lips in rich color and high shine, show-off your eyes with striking graphically-lined lids and get the luminous glow women crave.

Bring on the bold with a wet makeup finish that is sexy and extremely wearable. With Elizabeth Arden’s new water-based formulas, your rich makeup look is easier to create than ever; just one swipe of liquid lipstick or eye liner is necessary for mega-color payoff. The unique composition of the highlighter breaks into a creamy wet texture to create instantly radiant skin with a dewy, translucent finish—no brush necessary. 

“The wet look trend is still huge on the runways and the red carpet,” says Rebecca Restrepo, Elizabeth Arden Global Makeup Artist. “And it’s very wearable for every day, too. The liquid textures in this collection are easy to apply and create a dramatic effect. I love the versatility—one swipe makes a statement, but if you want something even more striking you can layer and build. If you wear the lipstick, eyeliner and highlighter together, make sure the rest of the face is matte.” 

Liquid Assets Color Collection

Beautiful Color Bold Liquid Lipstick (95 AED)
Creamy, high impact lip color combines the coverage and intensity of a lipstick with the finish of a gloss. Using the unique flocked tip applicator, push the lever of the click pen up to release just the right amount of product. Lips are saturated with intense color while rich emollients leave them feeling luxuriously moisturized and comfortable with long-lasting color that doesn’t feather or bleed. 

Shades: Extreme Pink, Daring Beige, Luscious Raspberry, Pink Lover, Lavish Pink, Fiery Red, Fearless Red, Passionate Peach, Seductive Magenta

Key Ingredients:

• Pigments: Micro fine pigments provide high impact color.
• Resin and Filmogen Polymers: Long-wearing polymers coat the pigments, improving hold and shine of lip color and prevent glossy finish from bleeding or streaking. 
• Emollient Ester and Glycerin: Emollients soften lips and add to comfortable wear. 

Rebecca Recommends: “Beautiful Color Bold Liquid Lipstick is highly saturated with color for bold impact and long wear. For a pouty look, start at the Cupid’s bow of the mouth and brush the lipstick outward. As you move to the outside corners, go back and fill in the gaps to create a glossy, full lip. Apply it directly with the wand or, for a more subtle stain effect, blot on with your finger.”

Beautiful Color Bold Defining 24HR Liquid Eye Liner (105 AED)
This smooth liquid eyeliner defines eyes with bold, high impact color with the lasting benefits of 24-hour wear. The micro-fine applicator tip glides on with ease to create a precise, calligraphy-like look directly on the lash line. The applicator is ideal for creating a range of makeup looks from delicate everyday or classic cat eye to high drama and runway-ready. The buildable formula is waterproof, smudge proof, transfer proof, sweat proof, and quick drying. The fragrance and paraben free liner is ophthalmologist approved and safe for sensitive eyes.

Shades: Dark Valentine, Gilded Brown, Electric Blue, Mystic Green, Plum Desire 

Key Ingredients:

• Pigments: Deliver high impact color in a single application.
• Resin and Filmogen Polymers: Long-wearing polymers coat the pigments, improving the high intensity, color, hold and shine.

Rebecca Recommends: “I love using Beautiful Color Bold Defining 24HR Liquid Eye Liner to achieve a classic, foolproof cat eye. Rest the brush on your lash line and use short connecting strokes going along the lash line, getting thicker as you move along the eye from the middle to the end. For the perfect wing effect, look straight into the mirror and from the outside corner, draw a line going up. From the outside line, connect back to the line you made on the lash line and fill in any gaps.” 

LIMITED EDITION Beautiful Color Bold Illuminating Liquid Highlighter (105 AED)
A limited edition golden liquid highlighter that offers a translucent, lightweight veil of shimmer. The luxurious wet formula cools upon contact and blends seamlessly with skin to create a luminous, healthy-looking glow without disrupting the makeup underneath. The netted pot delivery system ensures the perfect amount of product for each application. 

Shades: Golden Kiss 

Rebecca Recommends: “Beautiful Color Bold Illuminating Liquid Highlighter works with all skin tones and types and because of its liquid consistency, it can be blended into any makeup. Just a tiny drop mixed in your moisturizer will give skin a soft radiance. For a classic, glowing look apply it to the outside of temples in a C-formation up to the tops of cheekbones. To contour the nose, apply down the center of nose from the eye line to almost the tip. For a pouty, full lip, apply product just above the top of Cupid's bow along the edge of the mouth. 

Key Ingredients:

• Sugar-based Film Former: Offers a soft gel texture that creates a flexible film for comfortable wear and captures water for added moisture. 
• Mica Based Pearls: Mineral pearls of mica and titanium dioxide that help reflect light and diffuse sparkle to create a multidimensional effect on eyes. 

Availability: Elizabeth Arden Liquid Assets Color Collection will be available in department stores nationwide and on ElizabethArden.com.