Achieve perfectly textured hair with ColorWOW

Dubai, UAE, October 12, 2016:  Textured and voluminous hairstyles are making a statement during fashion week and with the right products, you too can achieve the models trendy and chic runway looks. With ColorWOW’s Speed Dry, Raise the Root and Pop & Lock Crystallite Shellac; creating bouncy, textured hair has never been easier.  

Speed Dry blow dry spray from ColorWOW is designed to soften the hair, provide a healthier looking texture and most importantly, reduce the time you spend on blow-drying your hair. With its unique alcohol-free formula, the product is capable of counteracting porosity by forming a glossy protective clear coat on the hair. Generously spray Speed Dry on damp hair and comb through before Blow-drying to achieve gorgeous locks in a flash.

The next step to creating a bouncy and voluminous hairstyle involves using a styling spray that can provide volume from the roots and this exactly what ColorWOW’s Raise the Root does. Formulated with three lightweight elastimers, which keeps your hair pliable and soft, this nourishing and protective spray helps to create body and volume whilst maintaining the hair’s natural flexibility and manageability. Simply spray onto damp (or dry hair) at the roots and style with a hairdryer and barrel brush to create instant lift and shape.

Finish off the look by locking in some shine with Color WOW’s Pop & Lock Crystallite Shellac. The advanced formula of the product seeks to provide hydration to the hair by penetrating each hair strand and improving the overall texture and elasticity of your hair, thereby keeping your textured locks looking healthy and hydrated. Pop & Lock is best used on the mid-lengths to the ends of damp hair before blowdrying, however it can also be used on dry hair for a quick and easy shine fix.

ColorWOW Speed Dry, Raise the Root and Pop & Lock Crystallite Shellac are priced at AED 140, AED 140 and AED 125 respectively. All ColorWOW products are currently available fromBloomingdales Dubai Mall, Harvey Nichols Mall of Emirates, House of Fraser Yas Mall and online on the Beauty Solutions Website.