Malabar Gold & Diamond's engages millions in social media with the launch of the new campaign.

Dubai, UAE, October 3, 2016:   No glitter, no glamour, Malabar Gold & Diamond's latest brand film, which went viral inthe last week been trending topic in India is positioned around a telephonic conversationbetween a husband and wife, but both the husband and wife happens to be theBollywood celebs- KareenaKapoor and Saif Ali Khan.

All the jewelers were focusing on the end user - the woman, often shown as a bride. Inits latest ad film, the jewelry brand Malabar Gold & Diamonds, takes an unconventionalroute and shifts focus to a very important segment of the buyer pool - men lookingto gift jewelry to their partners. As the brand is all geared to focus more on diamondgifting it tries to position itself as a man's choice for his better half.

Celebrate the beauty of life! Swearing by their tagline, the brand raises its volumesaying, 'Every woman in this world likes two things - surprise and diamond!’. Imbibingthis mindfully in their campaign, the #KareenaSurprised film captures thetale of a surprise! Placing their brand ambassador KareenaKapoor Khan in the oneminute film, Malabar Gold & Diamonds brightens a new phase in the jewelry advertisement. In any marriage, things can start to feel a bit routine after a while. It's easy to getbogged down in the day-to-day grind of work and chores. Making an effort to giveyour spouse a nice surprise now and then can help keep marriage fun and exciting. It'strue even if you are a Bollywood celebrity or an ordinary woman, every lady would loveto have surprises. Here Saif Ali Khan shows the way, How to keep your wife happy!

While the ad has KareenaKapoor looks bedazzled, speechless and stunned when shesees the glittering diamonds gift by her hubby, the actual fact remains that, besides‘Malabar’s glittering collection, it is KareenaKapoor herself who has the viewers lookbedazzled, speechless and stunned to the core

The campaign has garnered more than 8 million views on YouTube and social mediain a week and even became the nationwide trending in India. It has managed to openconversations and there are a lot of positive sentiments on social media with regardsto the campaign. More than 10,000 tweets floated in the virtual platform with thefollowing hashtags - #KareenasAnniversarySurprise, #WhoSurprisedKareena,#KareenaSurprised

Bollywood film director and writer Vinil Mathew have directed the film for MalabarGold & Diamonds brand communication agency Takashi Waltar / Local.