Lifestyle launches Note Cosmetics across UAE – Unveils latest Autumn Winter Collection.

The Paraben free, dermatologically tested and environment friendly brand is the latest addition to Lifestyle’s range of makeup brands across stores in UAE.

Dubai, UAE, August 11, 2016:   Beauty and fashion accessories retailer Lifestyle unveiled today a new addition to its international makeup collection, further expanding its beauty and personal care segment through the introduction of the skin friendly makeup brand NOTE into its fold. 

A beauty show marked the launch its autumn winter collection to media and privilege customers.

NOTE, is part of the Altona Cosmetics Technology group, consists of an extensive product range in the eyes, lips and nails, all of which will be available across all Lifestyle stores in the United Arab Emirates (UAE).

Launched in 2013, the NOTE makeup line consists of foundations, compact powders, bronzing powders, compact blushers and a wide range of mascaras. The collection also includes, Eye Liners, Concealers, Eye Shadows, Eye Pencils, an extensive range of colorful Lipsticks and Lip Gloss. Others products include, Lip Pencils and Nail products.

Known for bringing in globally recognized brands such as NYX cosmetics which took the region by storm, Lifestyle anticipates NOTE will gain in as much popularity considering the brand’s modern and innovative approach in creating new trends in the market.

Lifestyle chief executive officer, Sachin Mundhwa, said that NOTE’s entry to the UAE beauty and personal care market was geared towards catering to a unique segment of consumers. He added that the NOTE brand would also significantly boost the retailer’s position in the industry.

“At Lifestyle we believe in curating a wide range of beauty brands for our customers from around the world. NOTE has an impressive product line-up & is globally acclaimed for its skin friendly products. Given the extensive collection and high product quality offered by NOTE, we are confident that the brand will definitely appeal to this market and will be a preferred choice amongst our customers.”

NOTE products are made from essential oils and vitamins, are Paraben free and do not undergo animal testing. They are also dermatologically tested, contain no hazardous or cancerous ingredients and are environmentally friendly. 

Regional growth
Having launched two other beauty brands- BeYu and Makeup Factory earlier in the year, Lifestyle is strategically position itself as the preferred shopping destination for international makeup brands in the region.

With the billion-dollar beauty and cosmetics market expected to register a 6.4 percent annual growth in the next five years*, Sachin says that the consolidation of international brands under the Lifestyle brand, is part of a long-term growth plan.