Introducing Next-Generation Skin Perfection New Max Factor Miracle Match Foundation

THE ULTIMATE NUDE:  Fusing precision shade matching with medium coverage and a healthy looking translucent skin finish

Dubai, UAE, June 29, 2016:   Launching in February 2016, Max Factor Miracle Match Foundation is the revolutionary new product that cleverly combines flawless looking shade matching that blurs imperfections and nourishes skin with hydration. Feeling like a moisturizer on application, Miracle Match Foundation is the first from Max Factor to contain a new silicone ingredient that behaves more like a moisturizer and enables high performance blandability with medium coverage. 

Why?
Some shade matching formulas only offer light coverage, enabling an easier colour-match but often leaving women dissatisfied with their beauty look.
A probe into the habits and opinions of women in the recent Max Factor Glamour Expose uncovered that 50% of women are still searching for a shade-matching foundation that covers imperfections – but one in three also highlighted that they are absolutely not looking for “barely there” coverage. 

The beauty look. 
Miracle Match Foundation cleverly balances medium coverage with a translucent finish for an end look that gives a beautifully blurred effect and nourishes with hydration at the same time. Added to the formula are light reflecting particles to reduce and soften the appearance of skin imperfections. The result? A beautiful healthy looking nude, with a blurred finish for skin perfection. 
The effect is “enhanced skin-tone” – the ultimate healthy nude base for skin perfection

“Make-up artists spend years perfecting a natural looking healthy nude base. It’s without doubt the most difficult look for women to get right, balancing enough coverage that gives you the security of fabulous flawless skin with the desire for natural glow and highlights to shine through. Max Factor Miracle Match is a fantastic foundation; it gives flawless looking beautiful skin. And that’s the beginning of any glamour transformation – good skin!”
Samira Olfat, Regional Make-Up Artist for Max Factor. 

For darker complexions:
The flawless and natural finish offered by Miracle Match Foundation creates a perfect canvas for contouring  by developing the natural shadows of the face and highlighting areas to brighten it. Samira Olfat offers her step-by-step expert advice on getting the perfectly contoured look for darker skins using Miracle Match Foundation and Pan Stik Foundation.  

Step 1: Apply Facefinity All Day Primer all over the face and neck.
Step 2: Use the Miracle Match Foundation (shade 90) all over the face.
Step 3: Map your face using the Pan Stik in a light shade on highlight areas (center forehead, under eyes, bridge of nose, under the cheek and the center of the chin).
Step 4: Apply a dark shade of Miracle Match on contour areas (top of forehead, cheek, jawline, the contours of the nose).
Step 5: Blend it well using a contour brush.
Step 6: Apply Crème Puff Blush in the area between the under-eye highlight and the cheekbone contour.
Step 7: Dust loose powder all over the face to set the makeup.

For lighter complexions:
For an alternative contour look using the Max Factor Miracle Touch Foundation and Pan Stik follow this simple step-by-step guide:

Step 1: Apply Facefinity All Day Primer all over the face and neck.
Step 2: Apply the Miracle Match Foundation all over the face.
Step 3: Map your face using the Pan Stik in a light shade on highlight areas (center forehead, under eyes, bridge of nose, under the cheek and the center of the chin).
Step 4: Apply the Miracle Touch Foundation (shade 90) in a dark shade on contour areas (top of forehead, cheek, jawline, the contours of the nose).
Step 5: Blend it well using a contouring brush.
Step 6: Apply Crème Puff Blush in the area between the under-eye highlight and the cheekbone contour.
Step 7: Set the makeup by dusting loose powder over the face. 

The shade range
The ethnically diverse shade palette for Miracle Match Foundation has been devised by Brendan Aveline, an expert “shader” who working with both warm and cool tones has created a global colour palette, specifically chosen to create intricate sub-palettes according to the needs of each region. There are 18 available shades in total that cover a global skin-tone spectrum, with the multiple variations of cool and warm providing maximum shade-matching varieties. 

The Science. 

Translucent micas
The formula is enhanced with translucent micas so while the application leaves a medium coverage, the skin is still able to reflect light which gives the illusion of naturally beautiful nude skin – with skin’s natural highlights shining through.

Reduced powders
Reduced powders combined with additional translucent micas give coverage without covering skins natural highlights - skin is not mattified, but nor is it left feeling dewy – it adapts with your skin for a finish that is uniquely yours.

Light reflecting particles
Additional light reflecting particles work to blur unevenness and imperfections for a blurred effect.

Nourishment properties
40% of the formula is made up of skin conditioning agents to nourish skin with hydration – including glycerin, vitamin E and vitamin B.

New Max Factor Miracle Match Foundation will be available from February in a total of 7 shades in the Middle East, RRP AED 83.