The universal language of summer.

Montegrappa launches Parola, a limited edition and unisex seasonal scent 

Dubai, UAE, June 2, 2016:  Where will this summer escape take you? Will you be basking in the sun, along the Mediterranean coast? Strolling through Bali’s lush gardens and rice paddies? Wandering the streets of Milan in search of the city’s best gelatos? 

Wherever you go, the scent to accompany you is Parola, a new unisex seasonal fragrance from Italian lifestyle brand Montegrappa. 

Parola, the Italian for ‘word’, is Montegrappa’s vision of summer: a bright floral - fruity explosion of intense flavour, upbeat, expressive and unforgettable, and it is wearable everywhere you go this summer.

Like all its creations, the new fragrance captures the effortless Italian style of the Montegrappa aesthetic.  The simplicity of the clear, tower-like bottle with its intricate lattice of Montegrappa's signature octagon motif is stunning. It also shows that the fragrance is all about warm, summery accords and exudes the feeling of an elegant and alluring presence.

This joyous, sparkling summertime blend has starter notes of Calabrian bergamot, tangerine and orange, pervasive yet delicate, that will rivet your attention, just like the new surroundings on a new journey. 

Then come the lush heart notes of petit- grain, orange blossom and red fruits, which bring a pleasant density to the scent, that smells as natural as if you were crushing the young and tender twigs of orange tree leaves, red fruits and flowers in the palm of your hand and inhale deeply.

This segues into a lingering base - with a heady musk paired with amber and transparent woods -that gives Parola a faint, but ever-present, gourmand undercurrent, and it provides both a warmth and a depth that travels along, throughout the day, like a balmy summer wind. 

Parola is available in bottles of 100ml, priced at AED 275, and is available at the Montegrappa Boutique in Jumeirah Emirates Towers, Montegrappa Writing and Business Center at Atlantis The Palm and Paris Gallery stores across the GCC.

The fragrance complements the Parola pen and accessories collection by Montegrappa. The pen collection shares the same minimalistic form in an eye-catching range of colours (Solid Black, Snow White, Red, Mauve and Navy Blue), and is available as fountain pen, roller ball, twist-action ballpoint pen and mechanical pencil.