The event’s title for 2025 – “The Future of Digital Commerce” – sums up the status that Seamless Middle East now holds, and the value it represents to all 21st century businesses.

Covering areas such as digital payments, fintech, banking, retail, e-commerce, cards and identity industries, Seamless is both a font of essential learning and insight for consumer businesses, and also a forum for entrepreneurs, innovators and others to get together and shape the future.

Altogether, the three-day show offers eight complementary threads: Seamless Payments, Seamless Fintech, Seamless Banking, Seamless Identity, Seamless Cards, Seamless Retail, Seamless e-Commerce and Seamless Digital Marketing. For 2025, some 750+ exhibitors will take part across these areas, showcasing the latest innovations and solutions. As in previous years, the event offers attendees a dedicated networking lounge, guest buyer programme and networking app to help make their visit as efficient and productive as possible.

The accompanying conference aspect will explore the latest trends, market disruptions and technologies shaping e-commerce and its related fields. This year, a roster of 500 leading speakers will feature, truly offering something for everyone.