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    Featured in Technology
    Samsung Announces New Artificial Intelligence Course to Empower Young People Across the UAE

    Samsung Innovation Campus will provide valuable education for future generations through online insights and exercises that enhance knowledge and skillsets  Dubai, UAE 16, October 2021: Samsung Gulf Electronics today announced that the brand’s global citizenship program, Samsung Innovation Campus, is launching in the UAE with a brand new Artificial Intelligence (AI) course to empower youth nationwide. With accelerated digital transformation across all business sectors and emerging technologies already delivering consistent impact across society, AI readiness is now critical to business adaptability, continuity, and long term success. Hand in hand with this is the high demand for technical talent in increasingly AI-driven professional environments. Samsung has carefully designed this AI course to enable youth with the right ......read more

    du Set to Showcase Solutions that will Empower UAE Government Entities at GITEX Technology Week 2021

    • The leading telco provider will showcase new 5G-powered innovations that drive public sector digital transformation and infrastructure enhancements nationwide  • Dubai World Trade Center is hosting the annual event from 17-21 October    Dubai, UAE, 14th October 2021: du, from Emirates Integrated Telecommunications Company (EITC), today announced details of the next-generation solutions and technologies that will be showcased at the upcoming GITEX Technology Week 2021, which takes place at Dubai World Trade Centre from 17-21 October. Under the theme “5G in the Public Sector – The Future of Hyperconnected Government Services,” the leading telco provider will introduce attendees and audiences to new 5G innovations that empower key government entities in their respective digital ......read more

    Award-Winning Director Joe Wright Partners with Samsung to Unveil a New Film Captured on Galaxy S21 Ultra

    Aimed at inspiring budding creators to bring their own stories to life, Filmed #withGalaxy is a new content series featuring films from the world’s best directors October 14, 2021:  Samsung Electronics Co., Ltd. today announced a partnership with some of the world’s most renowned filmmakers to encourage everyone to let their creativity run free with Galaxy. Capturing Magic #withGalaxy To kick off the campaign, world-renowned director Joe Wright known for Pride and Prejudice and Atonement partnered with Samsung to create Princess & Peppernose, the tale of a princess in search of love who defies convention to pursue her own desires. The heartwarming musical uses puppetry and live-action choreography to tell a unique story captured entirely with a Galaxy S21 Ultra 5G smartphone.  “My parents ran ......read more

    TCS Saudi Arabia Wins World Leadership Congress Award

    Tata Consultancy Services Was Recognized in the Best Operational Excellence Category for its All-Women Business Process Services and IT Center in Riyadh  October 14, 2021: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, won the World Leadership Congress Award in the Best Operational Excellence category. The award celebrates TCS Saudi Arabia’s world-class operations at the All-Women Business Process Services and IT Center in Riyadh as well as its efforts in supporting the local community. The World Leadership Congress and Awards were hosted by the World Federation of CSR Professionals for the first time in Saudi Arabia, this year. The annual Leadership Awards recognize the achievements of selected high profile corporate business ......read more

    Bridging Gender Gap to add $2.7 TN to the Regional Economy by 2025: Industry needs to Recognise the Efforts of Women in the Regional PR Landscape

    Dubai, United Arab Emirates - October 12, 2021: The business landscape across the world continues to be dominated by men, despite the well-known benefits of gender parity. A recent report by the World Economic Forum states that at the current pace it will take another 257 years to bridge the gender gap in terms of economic participation. However, some countries in the Middle East and North Africa (MENA) region, are now making concerted efforts to ensure gender parity by providing women with more financing options, business training, mentoring, and networking opportunities for entrepreneurship. In the Middle East, 7.6 per cent of women are early-stage entrepreneurs compared with 11.8 per cent of men. According to the UAE’s Department of Economic Development, 48 per cent of SMEs are headed by women in the country. The UAE has ......read more

    Samsung Jet™ Cordless Vacuum Cleaner: A Closer Look at the Revolutionary Clean Station™

    October 07, 2021:  For consumers with a strong interest in the home appliances segment, 2021 has been nothing short of a groundbreaking year. Barriers have been broken and new standards set with the introduction of various cutting-edge innovations, including the Samsung Jet™ cordless vacuum cleaner, which has delivered newfound value to countless people. Household cleaning had previously been tedious, tiresome, and time-consuming for decades, with manual work the only way to keep rooms looking fresh, tidy, and presentable. However, the Samsung Jet™ has ushered in a new chapter of ease, simplicity, and convenience, empowering all who have purchased the product since its release.    Naturally, it’s the products themselves that usually receive the attention and acclaim, with customers and industry ......read more

    Xiaomi Revolutionizes Content Creation with Newly-Launched Smartphones in the UAE

    The newest creator-focused devices include Xiaomi 11T and Xiaomi 11T Pro and a refreshed Xiaomi 11 Lite 5G NE Dubai, UAE - October 6, 2021: Global technology leader, Xiaomi, has officially launched its newest additions to the Xiaomi 11 family aimed to inspire creativity among smartphone users: Xiaomi 11T, Xiaomi 11T Pro, and refreshed and stylish Xiaomi 11 Lite 5G NE in the UAE. Continuously revolutionizing smartphone photography and videography, Xiaomi 11T and Xiaomi 11T Pro both offer a slew of innovative “Cinemagic” filmmaking features. Gone are the days of heavy and expensive movie-making equipment, with Xiaomi 11T Series, industry-leading filmmaking technology is now available in the palms of aspiring creators’ hands. At the same time, the ultra-slim, featherweight Xiaomi 11 Lite 5G NE, is the perfect ......read more

    Creative Experts From Around the World Share Why Samsung's Lifestyle TVs Are Their Pick

    October 05, 2021:  Going beyond the conventional idea of what a TV is, Samsung’s leading range of lifestyle TVs are true pieces of interior décor that allow users to express themselves in their own spaces. Whether you’re looking for a TV that can double as an art frame, a screen to display portrait as well as landscape-oriented content on, or a TV whose design speaks for itself, there’s something for everyone in the range. In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries. Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors Samsung’s lifestyle TVs blend in with the décor, becoming an ......read more

    Enhancing Education: Why the Galaxy Tab S7 FE is a Perfect ExtraCurricular Companion

    September 29, 2021: It’s that time of year again. September has arrived and for countless students, a new school or university term is underway. Like always when academic calendars resume following the summer break, everyone is eager to start strongly, learn more, produce higher work standards, and position themselves to flourish across all areas of study. And this time around, such efforts have been given a timely boost because one of Samsung’s newest innovations is the ultimate device for driving educational productivity – the Galaxy Tab S7 FE. Many classroom environments now welcome the use of tablets for educational purposes. Learning and working today also goes way beyond the premises of schools and higher education institutions. In today’s digital-first world, there are many online portals where people ......read more

    How Retrofit Solutions Can Solve Air Conditioner Performance

    Dubai, 29th September 2021:  Any home or business owner can appreciate the function of an air conditioner. It keeps warm climates cool and helps to circulate airflow, making it a critical asset of most indoor environments. Understanding the importance of a well-maintained AC can help customers keep up their performance of their AC and not waste energy and money. LG Electronics (LG) air conditioners provide optimized solutions for every sector and climate with a wide range of cutting-edge systems that bring exceptional air conditioning performance to buildings worldwide.  When considering an AC replacement, here are some of the common causes to watch out for.  Performance Degradation and Energy Consumption Ratio  No matter how efficiently an air conditioner is maintained, the failure rate will increase ......read more

    du, EDGE Sign Memorandum of Understanding for Integrated Telecommunications Support

    • UAE telco will provide a range of comprehensive services to support advanced technology group in meeting its objectives moving forward • Du and EDGE finalized the partnership at virtual signing ceremony      Dubai, UAE, 28th September 2021: du, from Emirates Integrated Telecommunications Company (EITC), today announced a new partnership agreement with EDGE Group, the advanced technology group for defence and beyond. The Memorandum of Understanding (MoU) between the two parties, finalized at a virtual ceremony, ensures that du will provide a host of cutting-edge and value-added telecommunications services to EDGE Group and its employees. Karim Benkirane, Chief Commercial Officer, du and Trais Al Ketbi, President – Support Services, EDGE, signed the MoU at the virtual event to officially kick ......read more

    Expand Your Point of View With Monitors for Every Use

    LG Provides Monitor Solutions for Professional and Personal Demands Dubai, 28 September 2021:  Over the past two years, people have learned to adapt to their home for work and creative ambitions. Individuals are becoming their own architects to improve their daily professional and personal environment. Therefore, investing in the right technology for that involves careful consideration in the type, price, function, and design of the products.  Assured in its wide range and diverse experience on the latest innovations in consumer technology, LG Electronics (LG) offers a wide range of monitors that adapt to the needs of business users, gamers, graphic artists, multimedia enthusiasts, and more. Part of LG’s new ERGO series, these monitors offer a premium selection of functions and benefits to appeal to every ......read more

    Samsung Electronics has Adopted a New Approach to Enhance Consumer Electronics Customer Service in Saudi Arabia

    Riyadh, Saudi Arabia - September 27, 2021:  Samsung Electronics is pleased to announce that it has entered the Saudi Arabian Consumer Electronics Customer Service market, ensuring support and providing the best after-sales service to its customers in Saudi Arabia. This is welcome news for their customers in the Kingdom, as they will receive the best possible service.    Furthermore, in September 2021, Samsung will launch an after-sales service for home appliances and electronic devices. Additionally, Samsung will provide a more dynamic after-sales service, which will increase customer satisfaction.   Hyung Bin Joo, Managing Director of Samsung Saudi, said: " Samsung customers will benefit from the new dynamic customer electronics service center network, which will handle all customer requests via ......read more

    Work, Play, and Capture like a Pro with the Samsung Galaxy Z Fold3 5G

    September 27, 2021:  Empowerment and innovation are what excite millions of smartphone enthusiasts – and understandably so. Every year, new next-generation devices are released for the masses to immerse themselves; and every year, efforts to set new standards in the tech world provide fans with even bigger and better capabilities that surpass their demands and expectations. Most recently, this tradition came to pass with the release of the Galaxy Z Fold3, the premium smartphone that introduced users to a whole other level of professional performance.  Backed by expert craftsmanship, innovative features, the latest technologies, and a host of key improvements, the Galaxy Z Fold3 has lived up to its billing as the next chapter in foldable smartphone innovation. The device has brought new meaning to versatility and ......read more

    Setting it Right: How to Build the Home Entertainment System of your Dreams

    September 27, 2021:  Staying in is the new going out today! Nothing spells happiness quite like family time at home – with a great movie or the latest sitcom, or a game. And the feeling is global. In one internet minute, approximately 404,444 hours of Netflix content was streamed by users worldwide , while the video on demand revenue reached a whopping $61 billion in 2020 .   This season, upgrade your sofa and screen set up to be a stylish and sleek home theatre.   The Basics Start with the right soundbar to create a rich soundscape that puts you bang in the middle of the action. With SONY sound bars, you could discover a new level of immersive, cinematic audio at home. For example, the SONY Dolby Atmos offers breathtaking three-dimensional surround sound.   For an exceptional audio ......read more

    Invest in Sharjah at Expo 2020 Dubai to Showcase Emirate's FDI Potential in Sectors that will Drive Sustainable Development

    Sharjah’s investment promotion agency to hold key discussions and activations at the ‘Business Connect Center’ during the six-month World Expo from Oct 1 – 31 March Sharjah, September 25, 2021:  With less than 8 days to go for the globally anticipated unveiling of Expo 2020 Dubai, Invest in Sharjah, has confirmed participation at the world’s biggest fair, which is taking place from October 1 to March 31, 2022.  With a presence at the Business Connect Center on the Expo grounds, Invest in Sharjah will be hosting key discussions and specialised activities to promote the wide array of lucrative business and investment opportunities in Sharjah’s rapidly diversifying economy in the sectors of culture and tourism, mobility and logistics, health and wellbeing, greentech, human capital ......read more

    Samsung Electronics Wins 48 Awards at IDEA 2021

    The company’s products and services recognized for design excellence that elevates consumer lifestyles   September 23, 2021 – Samsung Electronics Co., Ltd. today announced that it has won 48 awards at the world-renowned International Design Excellence Awards (IDEA) 2021, including seven Silvers, three Bronzes and thirty-eight finalists.    The IDEA 2021 awards for Samsung include creative designs across multiple categories, showcasing Samsung’s excellence in consumer lifestyle design from product design to interactive and advanced concept design.    IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards program in North America, IDEA considers design innovation, benefit to user ......read more

    Saudi Citizen to Receive LG Electronics' Righteous Person Award After Heroic Act

    LG’s Global Social Contribution Award Comes to Saudi for The First Time   Riyadh, 22 September, 2021:   After an act of incredible selflessness, a Saudi citizen is being recognized today for his valiant efforts after heroically protecting his community. Mohammad Al Alit is a Saudi citizen residing in Dammam city with his family of six, working as the Director of the Department of Hygiene and Markets in the Municipality.   On an early June morning, Mohammad noticed smoke emerging from a car that was parked among five other cars in front of an apartment building.  Even worse, the fire immediately caught on the shade that was above the cars.  He promptly thought of possible options to approach the situation: (1) Evacuate the apartment building and risk tenants’ lives; (2) ......read more

    Sony Middle East & Africa Launches World of Film Campaign

    Dubai, UAE, 21 September 2021 – Sony Middle East & Africa announces the World of Film, an initiative to celebrate Sony’s legacy and continued commitment to the movie making world. Whether it be involvement with high profile blockbuster studios or an individual crafting their indie film, Sony is committed in their creative journey every step of the way through the power of their Alpha series interchangeable lens cameras and Cinema Line camera series. The campaign began on 2 August 2021 and will run until the end of the year. Sony’s Film Legacy For decades, Sony has pushed the boundaries in the world of filmmaking and stayed at the forefront of cutting edge cinematic technology. In 2000, Sony introduced Hollywood to the HDW F900, the world's first digital cinema camera. The F900 was used to make blockbuster ......read more

    Samsung Relocates its Regional Call Center from Jordan to Saudi Arabia

    The move furthers Samsung's commitment to Saudization of the customer service industry in KSA Riyadh, Saudi Arabia – September 16, 2021: Samsung Electronics Saudi Arabia Ltd., relocated its call center from Amman, Jordan to Riyadh, Saudi Arabia, as part of Samsung’s investments and support initiatives in creating job opportunities in Saudi Arabia, in accordance with the new Saudization to regulations which localized remote customer service professions.  The call center will feature a Call Representative Lounge, meeting rooms, a dedicated Samsung Training Room, a cutting-edge Samsung device lab, and resting areas for male and female employees, respectively. Hyung Bin Joo, Managing Director of Samsung Saudi, said: "In line with the  Saudi 2030 vision and Ministry of Human Resources regulations, ......read more

    With the new EZVIZ C8C outdoor pan/tilt Wi-Fi camera's advanced technology

    With the new EZVIZ C8C outdoor pan/tilt Wi-Fi camera’s advanced technology, seeing really is believing to help keep an eye on loved ones  Greater field of view, night vision technology and AI human movement detection give the EZVIZ C8C the edge over other outdoor cameras in its category  Al Riyadh, Saudi Arabia, 15th September 2021— As many people across the kingdom experienced remote work from home during the pandemic it became more important than ever to ensure children and pets were safe. But keeping an eye on loved ones outdoors can be a challenge as traditional camera equipment is often limited by range and field of view. Fortunately, that is not the case with the EZVIZ C8C outdoor pan/tilt camera.  Developed by EZVIZ, a global innovator in home intelligence, this camera solution is the ideal ......read more

    Etisalat Reasserts Dominance as World's Fastest Mobile Network for the Second Consecutive Year

    • Positions UAE as the fastest nation on earth  • Breaks own Speed Score record touching 153.05  • Only telecom operator on the planet to achieve this high Speed Score   • Consumers and businesses enjoy faster internet speeds and enhanced connectivity      13, September 2021:  Ookla®, a global leader in fixed broadband and mobile network testing applications, data and analytics, recognised Etisalat as the world’s fastest mobile network operator in 2021, reaffirming its dominance for the second year in a row.    This global recognition positions the UAE as the fastest nation on earth as it continues to reign the mobile speed country index on its 50th anniversary celebrations, fulfilling its objectives to create a better tomorrow ......read more

    LG Launches Its Most Compact Soundbar in the UAE, The LG Eclair – Featuring Dolby Atmos

    New Soundbar Delivers Immersive Sound and Deep, Low-Vibration Bass to Bring Film, TV and Music to Life Dubai, September 13, 2021:   LG Electronics (LG) has announced the launch of the new LG Eclair (model QP5) soundbar in the UAE, its most compact model to date. A 2021 CES Innovation Award Honoree, the LG Eclair soundbar not only delivers rich, immersive audio, but is also a more portable and practical option for small spaces. Despite its compact size, LG Eclair delivers powerful performance with Dolby Atmos® and DTS:X support, complemented by a low vibration, power bass subwoofer. This ensures that clear and immersive audio encompasses the room and the people within it, without causing disruption to those in other rooms.   Measuring only 296 x 59.9 x 126mm – only one-third the width of ......read more

    Samsung's New Galaxy Z Fold3 5G Receives Exceptional Response in the Pre-Order Phase

    Galaxy Z Fold3 5G re-defines foldable smartphone experiences as pre-order figures increased by 8x in comparison to the previous generation Dubai, UAE – 13, September 2021:   Samsung Gulf Electronics has revealed that the Galaxy Z Fold3 5G pre-order rollout phase was a huge success across the UAE. Between August 11 and September 9, pre-orders increased by 8x compared to 2020 when the previous generation was released, with Samsung’s value market share in the UAE in the overall smartphones category amounting to 41% in H1 2021.  “The response from UAE consumers during the pre-order phase is testament to Samsung’s expertise in developing cutting-edge technologies”, said Osman Albora, Senior Director – Mobile Division, Samsung Gulf Electronics. “An increase of 8x shows that we are ......read more

    Lenovo Introduces the Powerful and Flexible ThinkEdge SE70 Edge AI Platform

    September 13, 2021:   During its annual TechWorld event, Lenovo™ introduced the ThinkEdge™ SE70, a powerful and flexible artificial intelligence (AI) edge platform for enterprise. The ThinkEdge SE70 is designed to meet the expanding intelligent transformation needs from logistics, transportation and smart cities to retail, healthcare and manufacturing. The new edge solution from Lenovo is created in cooperation with Amazon Web Services (AWS) leveraging AWS Panorama and is powered by the NVIDIA® Jetson™ Xavier™ NX platform.  Making the Edge Smarter Edge AI computing applications are numerous and growing rapidly as businesses intelligently transform operations and services with increasingly powerful analytics and automation capabilities. IDC predicts that by 2023, 70% of Internet of ......read more

    IBM Unveils New Generation of IBM Power Servers for frictionless, Scalable Hybrid Cloud

    New IBM Power E1080 server offers 2.5x greater per core performance vs x86-based servers  and sets a new world record SAP benchmark for 8-socket systems    Industry-first metering of Red Hat OpenShift and Red Hat Enterprise Linux for on-premises server planned to improve software licensing costs    Dubai, UAE – IBM (NYSE: IBM) announced the new IBM Power E1080 server, the first in a new family of servers based on the new IBM Power10 processor, designed specifically for hybrid cloud environments. The IBM Power10-equipped E1080 server is engineered to be one of the most secured server platforms and is designed to help clients operate a secured, frictionless  hybrid cloud experience across their entire IT infrastructure.    The IBM Power E1080 server is launching at a critical ......read more

    Lenovo Leads in Launching Windows 11 on New Yoga Laptops

    Three new consumer PCs include world’s lightest 14-inch OLED laptop1    Middle East - 09, September 2021:   As the world rebuilds and re-opens, the shift to a more hybrid lifestyle will impact how we work, learn, connect and play. Those who embrace and have access to smarter technology will thrive in the next hybrid reality. Adept at making quick pivots to what’s next, Lenovo™ was already accelerating the evolution of the PC to be faster, more mobile, portable and powerful to meet people’s expectations. Consumers gaming or collaborating virtually from home stand to benefit most from the latest Windows 11 PCs with next-gen hardware and software inside.   At Tech World 2021, Lenovo unveiled new premium laptops providing fast and responsive computing ideal for the next ......read more

    Samsung Announces Official Galaxy Z Series Availability Across the UAE

    Galaxy Z Fold3 5G and Galaxy Z Flip3 5G fuse flexibility and versatility with iconic design and immersive entertainment for the most optimized premium smartphone experience ever   Dubai, UAE – 8 September 2021:   Samsung Gulf Electronics today announced that the brand new Galaxy Z Series will officially be available for purchase across the UAE starting September 10th, representing the beginning of a new chapter in foldable innovation. Comprising the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, the latest generation of the universally acclaimed Galaxy Z Series brings together key improvements and expert craftsmanship. Both premium smartphones provide greater durability and more optimized experiences than ever, with iconic design and immersive entertainment among the crucial factors behind new ways that will ......read more

    How Samsung's Wind-Free™ AC Keeps Your Home Comfortable, Cool & Healthy

    September 07, 2021:  Considering the high satisfaction of consumers and notable acclaim from industry experts, Samsung’s WindFree™ Air Conditioner (AC) has been nothing short of a revelation since entering the UAE market. Across the country, demands for next-generation AC appliances have increased consistently for years. Persisting difficult temperatures are unavoidable due to geographic location, and groundbreaking tech advancements in other areas have resulted in people searching for a product certain to provide several valuable benefits simultaneously.  In fact, these two factors inspired Samsung to set new standards in the local AC space and pursue a project that would accommodate the collective expectations raised by millions. Consumers have deserved an intuitive product that keeps them comfortable, cool, ......read more

    TCL Launches C825 TV with Premium 4K Mini LED Performance

    Continues to Pioneer in Global TV Industry   UAE, 6th September 2021: TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to OMDIA, TCL ranked Global No.2 in TCL brand TV market share in Q2 2020 and won three 2021-2022 EISA Awards including its first premium LCD TV Award. At IFA 2018, TCL showcased the world’s first Mini LED Backlight TV.  A year later at CES 2019, they successfully brought Mini LED to their X series.    TCL today launched the C825 series of 4K Mini LED TV in the UAE market. A product beyond powerful picture performance, C825 series is designed to deliver a comprehensive range of audiovisual features of the new generations. C825 series is ......read more

    Meet the Affordable yet Empowering Galaxy Tab A7 Lite

    In today’s fast-paced world, consumers are searching for innovations that offer value in various ways. With home, work, and play all part of daily life for millions, demands and expectations have never been higher for devices that delight users in each of these areas – providing flexibility, versatility, and empowerment. For lovers of Samsung’s tablet portfolio, these advantages have most recently been presented in the form of the Galaxy Tab A7 Lite, which has set a new benchmark in world-class tablet experiences and received notable praise from the tech and customer communities.  Whether users are looking to work remotely, connect with friends, play games, or watch content, the Galaxy Tab A7 Lite is the perfect tech companion in each of these scenarios, capable of keeping pace with one’s busy lifestyle ......read more

    LG Combines OLED, 4K and AI to Usher in New Era of Home Entertainment in the UAE

    As a Frontrunner in the OLED TV Category, LG Continues to Push Home the Boundaries of Audio-Visual Innovation with Newly Launched Models   DUBAI, AUGUST 31, 2021 — With perfect blacks, crisp visuals and ultra-fast response times, OLED TVs have become a top choice for gamers and home cinema enthusiasts alike. Yet, with such a variety of options in the marketplace, it can often be difficult for everyday consumers to distinguish between technological offerings. To help consumers understand more about OLED technology, LG Electronics (LG) shares insights into the key advantages and how its latest TVs are once again disrupting home entertainment category. What makes OLED unique? OLED stands for Organic Light Emitting Diode. This means that it creates its own light source – different to LED TVs, which use a ......read more

    Efficient and Effective: Samsung's 360 and WindFree™ 4Way Cassettes Delivering Air Conditioning Value to the Commercial Sector

    August 26, 2021:  In the world of technology, recent years have seen a series of groundbreaking projects brought to life, with newfound value provided to customers through the winning combination of insights and innovation. As possibility barriers continue to be broken and expectations for next-generation appliances increase, Samsung has proactively harnessed the potential of advanced technologies, ensuring far-reaching capabilities benefit all thanks to comprehensive design processes. This approach has yielded outstanding outcomes, re-imagining convenience and providing empowerment in a host of specific markets. Yet for people, businesses, and institutions in the GCC, the warm climate and unfolding technological evolution have seen demands for products in a particular segment reach an all-time high - air conditioning ......read more

    Back to School: Lenovo Tab P11 Series Delivers Immersive Audio-Visual Experience Across Learning Environments

    Lenovo’s Tab P11 Pro and Tab P11 are the ideal choice for students looking to keep productive at both school and home     The Middle East tablet market continues to grow at rapid pace, as consumers look for devices which can deliver on both portability and performance. Keen to cater to audiences of all ages looking to invest in new tablets, Lenovo has expanded its portfolio of solutions, including upgraded technologies in its Tab P11 series.    Lenovo Tab P11 Pro   The Lenovo Tab P11 Pro tablet has been engineered for immersive learning and entertainment, with a 11.5-inch 2K OLED display in HDR10 and Dolby Vision™. For clear audio when watching video content and accessing on-demand learning resources, the Tab P11 Pro features four JBL® speakers and Dolby Atmos® sound ......read more

    Samsung's Neo QLED: Picture Auality so Real you can almost Sell the Scenery

    August 25, 2021:  Home entertainment has never been more popular than it is today, with countless consumers becoming inspired and immersed through their next-generation screens. The technological evolution has seen demands continue to rise exponentially in recent years – cutting-edge features and groundbreaking design coming together to take people and families on cinematic adventures each and every day. However, this same evolution shows no signs of slowing down, and expectations for further advancements have never been higher. This is preceisely why Samsung has once again gone above and beyond, fusing insights and innovation to deliver the latest world-class Neo QLED – the product proven to provide next-before-seen picture quality.  A product of Samsung’s commitment to innovate, the Neo QLED emulates its ......read more

    New Sony WF-1000XM4 Truly Wireless Noise Cancelling Headphones Now Available in the UAE

    Dubai, UAE - 24, August 2021:   Sony Middle East & Africa announced that the long-awaited addition of truly wireless noise cancelling headphones in the award-winning 1000X series – WF-1000XM4 – is now available in the UAE in Black and Silver for AED 1,199.  Providing industry leading noise cancellation, the WF-1000XM4 is powered by the newly designed Integrated Processor V1. Improved noise cancelling performance and Bluetooth® ‘System on Chip’ technology delivers the industry’s highest level of noise cancelling yet uses less power than its predecessor.  Made to fit every ear, the new WF-1000XM4 offers a personalised experience that adjust to every situation. It now supports High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding ......read more

    Samsung's All-new Sound Tower and Soundbar Range Mark a New Chapter in Home Entertainment Immersion

    August 19, 2021:  With ground-breaking innovations and cutting-edge technology advancements emerging at every turn, consumers are regularly being introduced to a whole new world of possibilities. And for those that have discovered a passion for home entertainment in recent times, visual journeys are set to become even more immersive, exhilarating, and enjoyable through Samsung’s next-generation sound devices.  As the popularity of smart TVs scales new heights and over-the-top services become more in demand than ever, sound devices have been hugely influential for countless consumers. Effectively the missing piece in the home entertainment jigsaw, Samsung’s innovations in the sound space have delivered immeasurable value for millions – adding the finishing touches to the home cinematic package while ensuring ......read more

    Samsung Unveils Newest Innovations at Harvey Nichols – Dubai With Unique Hands-on Experience

    Dubai, UAE – 18 August 2021 – Samsung Gulf Electronics has launched a unique pop up installation to showcase the brand’s latest premium products at Harvey Nichols – Dubai in Mall of the Emirates. Until Saturday, September 25, 2021, consumers can discover the new Galaxy Z Series, Galaxy Watch4 Series, and Galaxy Buds2,. This opportunity is a continuation of Samsung’s collaboration with Harvey Nichols - Dubai to promote upcoming releases, and those visiting can also pre-order their new smartphones, wearables, and wireless headphones ahead of official availability and receive exclusive gifts with specific devices.  The products at Samsung’s Harvey Nichols – Dubai  POP UP – located on the Ground Floor – include the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, which are viewable ......read more

    Sony Celebrates Seven Wins at 2021 EISA Awards Including Highly Coveted ‘Camera of the Year' for Alpha 1

    Dubai, UAE, 18 August 2021:  Sony is proud to announce that its quality and innovation has once again been recognised at the highly celebrated Expert Imaging and Sound Association Awards. Sony won a total of seven awards including ‘Camera of the Year’ for Alpha 1, ‘Multimedia Smartphone’ for Xperia 1 III and ‘Home Theatre Projector’ for VPL-VW590ES across the digital imaging, mobile and home projector industries.    Full list of Sony awards wins:   • EISA Camera of the Year 2021-2022: Alpha 1 • EISA Photo/Video Camera 2021-2022: Alpha 7S III • EISA Standard Lens 2021-2022: FE 50mm F1.2 GM • EISA Wideangle Lens 2021-2022: FE 14mm F1.8 GM • EISA Wideangle Zoom Lens (full-frame) 2021-2022: FE 12-24mm F2.8 GM • EISA ......read more

    New Saudi Gaming Podcast “The Code” to Launch by Finyal Media

    • Finyal Media launches first ever Arabic sci-fi podcast with “The Code”, a gaming series produced and created in Saudi Arabia  • The seven part season will launch from 18th August across all podcasting platforms   Dubai, United Arab Emirates, 16th August 2021: Finyal Media, a regional podcast network that focuses on storytelling podcasts across MENA, will be launching a brand new sci-fi podcast, “The Code”. Produced, scripted and recorded in Saudi Arabia with Saudi talent, this sci-fi podcast series will be championing the thriving gaming market in the Kingdom with a dedicated video game storyline to bring gaming fanatics in the region an audio experience unlike any other.   When a new massive multiplayer online role-playing game (MMORPG) takes the gaming world by storm, ......read more

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    Strides Ahead: How 5G Will Become the New Frontier of Sports

    Kevin Murphy, Vice President and Head of Ericsson Levant Countries and Global Customer Unit Ooredoo Sports fans are a passionate breed and whether they’re at the match or on their couches, they demand the full experience. For fans, and athletes alike, leading technologies enrich the sporting experience, bringing people closer to the action, and creating new immersive ways to showcase the commitment, excitement, and teamwork of sports.  The COVID-19 pandemic has led to a growth in digital experiences which may become permanent. The increase in virtual events is raising the ......read more

    Choosing the Best Zoom Lens for Sony Full Frame Cameras

    United Arab Emirates -  November 18, 2020:   Sony has over 57 E-mount lenses including full frame, APS-C lens and E-mount lenses crafted for a range of shooting situations. This article offers a guide to choosing the best zoom lenses for Sony full-frame cameras in these categories: the ultra-wide zoom lens, popular zoom lens, general use zoom lens and telephoto zoom lens.   Ultra-Wide Zoom Lens This category covers zoom lenses within focal lengths of 12-24mm. These lenses are commonly used for landscape and architecture photography, and rarely for video. • ......read more

    Travel Virtually through Samsung's The Frame, Featuring a New 20-Piece Collection from Magnum Photos

    New additions feature iconic locations and timeless eras; Samsung’s Art Store now boasts over 1,400 works  United Arab Emirates -  November 16, 2020:  Samsung Electronics Co., Ltd. in collaboration with photography agency Magnum Photos, announced the release of 20 new photographs on The Frame, available exclusively through Samsung Art Store.  The campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. ......read more

    Trying to Buckle Down and Focus? The Huawei Freebuds Pro Automatically Recognises and Categorises the Noises Around You With Dynamic Noise Cancellation

    United Arab Emirates -  November 16, 2020:   Working from home or on the go has become the new norm. Our children now attend classes remotely and we meet with team members via video calls. Working or e-learning from home can be quite efficient especially if you have the right gadgets to help you accomplish your tasks i.e. smartphone, laptop, smartwatch and of course a pair of earphones. Huawei recently launched its flagship premium earphones the HUAWEI FreeBuds Pro that will help you buckle down and focus to get more done with its Intelligent Dynamic Active Noise Cancellation ......read more

    The Most Important Features of Samsung's AX40 Air Purifier

    United Arab Emirates -  November 10, 2020:  With the summer season firmly behind us and winter fast approaching, temperature drops across the region mean seasonal flu can always be on the rise. This time around, health conditions stemming from the ongoing pandemic also require people and families to be extra cautious and take additional measures to ensure their home environments are safe. At the same time, children are also returning to their classrooms after undertaking remote working for much of 2020, and this can also result in higher cases of colds and ......read more

    Samsung Offering Care, Capacity, and Convenience With Its Innovative Range of Large Refrigerators and Washing Machines

    United Arab Emirates -  November 04, 2020:    In the new era of technology, consumers are always searching for dynamic and versatile products that match expectations and make life easier. Smartphones, tablets, and wearables enjoy enormous popularity, but another area that also experiences massive interest is the home appliances range. More than ever before, higher numbers of larger or growing families want bigger refrigerators and washing machines. After all, many are now spending more time at home because of recent events.  As a leading innovator, we combine creativity ......read more

    Western Digital and Dropbox Team to Accelerate Deployment of Leading-Edge Cloud Infrastructure for Today's Online World

    Dropbox is One of the First to Qualify the Ultrastar 20TB SMR HDD, Placing them at the Forefront of Leveraging Data Center Capacity, Efficiency and Scalability for Meeting the Increasing Demands of Cloud Storage and Services by Businesses, Teams and Individuals Around the World   Dubai, UAE, October 27, 2020:   Empowering the world’s most essential data infrastructures, Western Digital Corp. (NASDAQ: WDC) announced that Dropbox Inc. (NASDAQ: DBX), a leading global collaboration platform, is one of the first to qualify the Ultrastar DC HC650 ......read more

    RIPE NCC Tackles Importance of Internet Governance and its Impact on the Economy

    October 26, 2020 – The RIPE NCC recently organised a special webinar on Internet governance and its impact on the economy. The RIPE NCC offered the free virtual session to the Internet community as part of its move to increase awareness about Internet governance – a topic that is proving to be important and timely as the COVID-19 pandemic highlights even further how essential the Internet has become to our societies, economies and public and private lives. The RIPE NCC is an independent, not-for-profit membership organisation that supports Internet infrastructure and ......read more

    Bentley Systems Announces Winners of Year in Infrastructure 2020 Awards

    25 October 2020 – Bentley Systems, Incorporated, (Nasdaq: BSY), the infrastructure engineering software company, has announced the winners of the Year in Infrastructure 2020 Awards. The annual awards program honors the extraordinary work of Bentley users advancing design, construction, and operations of infrastructure throughout the world. Sixteen independent jury panels selected the 57 finalists from over 400 nominations submitted by more than 330 organizations from more than 60 countries.  Bentley Systems acknowledged 19 Year in Infrastructure 2020 Awards winners and 14 ......read more

    Insightful and Intuitive: The Next-Generation Features that Seamlessly Integrate the Galaxy Z Fold2 5G with the Galaxy Ecosystem

    United Arab Emirates -  October 25, 2020:    Excitement is at all-time high following the release of Samsung’s latest flagships. Several devices have been released to the market in quick succession – exceeding the expectations of every Galaxy enthusiast and empowering them like never before. At Samsung, our vision has always been to delight our customers. Based on the overwhelmingly positive feedback concerning our latest releases, this is something we have accomplished once more.  One such device is, of course, the Samsung Galaxy Z Fold2 5G, the ......read more

    Huawei Launches Petal Search, Petal Maps, HUAWEI Docs and More

    UAE, Dubai, 25 October 2020:   Huawei today announced new developments to Huawei Mobile Services ecosystem at the HUAWEI Mate 40 Series launch event, launching Petal Search, Petal Maps, HUAWEI Docs, levelling up global Huawei users' digital experience with other new updates. Hardware and software integration enhances digital lifestyle experience Huawei’s official search engine app, Petal Search now is available in over 170 countries and regions and supports over 50 languages, letting users conveniently and instantly find out the information and services they ......read more

    Leap Further Ahead with HUAWEI Mate 40 Series: Huawei Unveils the Most Powerful Mate Line-up Ever

    Dubai, United Arab Emirates, 24 October 2020:   Huawei Consumer Business Group (BG) bolstered its product line-up with the advanced HUAWEI Mate 40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to create the best Mate ever.  The HUAWEI Mate 40 Series has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices ......read more

    Etisalat Group Reports a 6% Increase in Consolidated Net Profit for Q3 2020 to AED 2.4 Billion

    Abu Dhabi, 22 October 2020:  Etisalat Group today announced its consolidated financial statement for the Q3 2020 ending 30th September 2020. Q3 Financial Highlights and Key Developments    • Aggregate subscriber base reached 149 million; representing Year over Year increase of 1%. • In Q3 2020, consolidated revenues reached AED 13.0 billion, while consolidated net profit after Federal Royalty amounted to AED 2.4 billion, an increase of 6% compared to same period last year.  • In the third quarter, Consolidated EBITDA amounted to AED 6.9 ......read more

    Stay Ahead of the Game with HONOR Smartphones

    Optimize Next Mobile Gaming Match with Premium Features from HONOR   United Arab Emirates,  October 21, 2020:    With UAE mobile users increasing their time on their devices, research show that the most popular type of apps in the MENA region are online and mobile games.  As the MENA region is home to the world’s most active gaming community, reports estimate that the MENA gaming market will be worth US$6billion by 2021 . With the Middle East seeing a surge in mobile gaming it is no wonder consumers are looking for a mobile device to match their ......read more

    Make Family Meals Easier, Faster and Healthier With NeoChef™

    LG’s Advanced Microwave Ovens Bring Convenience and Creativity into the Kitchen   United Arab Emirates,  October 21, 2020:   As homeowners strive to maintain a work-life balance, preparing meals which are not only tasty, but are also healthy remain a top priority. Yet, finding the time to make such dishes can often be a struggle. Designed to make cooking faster and more enjoyable are LG’s NeoChef microwaves offer a host of smart features to enable even amateur chefs the opportunity to create healthy dishes in less time. Even Heating and ......read more

    Samsung Electronics Becomes Top Five in Interbrand's Best Global Brands 2020

    Samsung ranked 5th place with brand value of USD 62.3 billion, a twelvefold increase from its initial evaluation in 2000     United Arab Emirates,  October 20, 2020:   Samsung Electronics announced today that it has become number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion.     Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion ......read more

    How Smart Assistants Enhance Convenience and Connected Living

    HONOR Devices Simplify Daily Tasks with Huawei Assistant    United Arab Emirates,  October 19, 2020:  Intelligent virtual assistants (IVA) have seen tremendous growth as AI technology has enhanced its application across devices. The functionality offers accessibility and unrivaled convenience that have helped drive its success in the market.  Reports estimate that the global IVA market reached a value of US$ 2.75 Billion in 2019 , showing the increasing interest and value for this artificial intelligence.   In HONOR’s Intelligent Living ......read more

    du Announces Pre-Orders for iPhone 12 Pro and iPhone 12 Pro with 5G

    UAE customers can now place orders for the best iPhone ever with the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system and the biggest Super Retina XDR display ever on an iPhone Dubai, UAE, 17 October 2020: du, from Emirates Integrated Telecommunications Company (EITC), is bringing the iPhone 12 Pro and iPhone 12 to the UAE, with pre-orders starting from October 16 at 4pm to October 23 at 8am. Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide. UAE customers can now enjoy the device’s next-generation ......read more

    Samsung Announces Availability of the Galaxy S20 FE Across the UAE

    The Galaxy S Series has delivered premium smartphone experiences for over a decade and the latest addition to the category has been created based on the feedback of Samsung enthusiasts Dubai, UAE, 17 October 2020:  Samsung Gulf Electronics today announced that the all-new Galaxy S20 Fan Edition (FE), the latest premium flagship smartphone, is now available for purchase in Samsung brand stores and authorized retailers  across the UAE. Created in line with Samsung users' recommendations, the Galaxy S20 FE comprises many features synonymous with the Galaxy S20 Series and a ......read more

    Reduce Food Waste With a Smart Refrigerator

    Intelligent Features from LG InstaView Maintain Freshness for Longer     United Arab Emirates,  October 14, 2020:  While more people are cooking at home, trying out new recipes and spending greater time enjoying meals with family, there is a prevalent issue taking place in the kitchen. And that is food waste. As more people choose grocery shopping over ordering meals in an effort to save money and eat healthier, food is still finding its way into the waste bin. According to the United Nations, about 1.3 billion tons of food is wasted each year globally, equivalent to ......read more

    Samsung's Twin Cooling Plustm Refrigerator: How Families Are Benefitting From a Flexible and More Dynamic Kitchen

    United Arab Emirates,  October 14, 2020:  The profile and popularity of Samsung's innovations continue to evolve across the GCC. Brand enthusiasts are increasingly eager to acquire the latest releases at every opportunity, products that comprise next-generation technologies and deliver new value. At Samsung, our mission to excite, delight, and empower you goes beyond the world of entertainment and professional life. Besides smartphones, TVs, tablets, and wearables, another area that also garners vast attention and interest is our home appliances segment. One of the standout ......read more

    Upscale Laptop Security with Enhanced Protection on the HONOR MagicBook Series

    HONOR PC Prioritizes Privacy with Smart Features   United Arab Emirates,  October 14, 2020:   As nationwide remote working has surged across the UAE, cybersecurity threats have increased as hackers take advantage of vulnerable devices. Laptop cameras are particularly susceptible and perhaps one of the most invasive forms of hacking. According to a survey conducted by HP  , the awareness of webcam hacking is high, with 79 percent of respondents understanding their privacy could be compromised via their laptop’s webcam. The majority of those surveyed physically ......read more

    Huawei Launches the HUAWEI FreeBuds Pro in the UAE

    Iconic. Smart. Comfortable. The world's first dynamic noise cancellation True Wireless Stereo earphones are set to redefine noise cancellation and are available in stores from October 22nd, 2020 United Arab Emirates,  October 14, 2020:   Huawei Consumer Business Group (BG) today announced the launch of its latest flagship True Wireless Stereo (TWS) earphones, the HUAWEI FreeBuds Pro in the UAE. HUAWEI FreeBuds Pro is the world’s first intelligent dynamic noise-cancelling earphones and this year’s flagship among Huawei’s audio products, further ......read more

    Realme Launches 7-series 65W Fastest Charging Phone in UAE

    The realme 7 Pro can charge up to 13% in just three minutes and 100% in only 34 minutes, making it the world’s fastest charging smartphone among its peers. Dubai - October 13, 2020: Realme, the fastest charging smartphone in the world, launched its 7-series dynamic smart phones in the UAE. realme offers unparalleled excellence and breathtaking design with its two new smart devices -- 7 and 7 Pro – with the brand’s key focus on catering to the needs of the younger generation and professionals. The devices are manufactured with trendsetting technology that is distinctive ......read more

    SITA Partners With Jordan's Ministry of Digital Economy and Entrepreneurship to Develop Young Talent

    United Arab Emirates,  October 11, 2020:   Jordan’s Ministry of Digital Economy and Entrepreneurship (MODEE) has signed an MoU with SITA, the global IT provider for the air transport industry, to support the employment of new graduates in Jordan.  The agreement aligns with MODEE’s training and employment program that aims to secure jobs for young graduates specializing in IT and Telecommunications. The partnership is also in line with SITA’s vision to expand its Amman office and grow its global operations team. Currently 68 IT experts support over 300 ......read more

    LG Empowers UAE Businesses to Accelerate Air Solutions Agenda

    Company’s Sees Growth Across Air Conditioning and Air Purification Portfolio in 2020   United Arab Emirates,  October 11, 2020:   As the pandemic unfolded, the need for more advanced air solutions was quickly recognized by businesses the world over, with organizations accelerating their efforts to install new heating, ventilation and air conditioning (HVAC) technologies at unprecedented speed and scale.  With physical spaces now either fully open, or experiencing phased re-openings, from major transport hubs, hotels and entertainment venues, to offices ......read more

    Samsung's Uniquely Designed TV Products Portfolio Enhances Consumers' Lifestyles

    United Arab Emirates,  October 10, 2020:  Samsung’s latest lifestyle TVs have been developed to offer heightened elements of elegance and beauty. Unlike conventional TVs, each product of new range blends effortlessly into all surroundings, adding an artistic component and extra dimension never before seen in households through exquisite and incomparable design. Lifestyle and design have emerged as a way of life for today’s consumers, a concept that has brought increased demands for new products that complement the needs of users.  Through creativity, ......read more

    Galaxy Note20 Series: Five Outstanding Features Sure to Boost Creativity

    United Arab Emirates,  October 08, 2020:  The Galaxy Note20 Series has made a big impact on the smartphone market since its recent arrival. After months of anticipation and excitement among Samsung enthusiasts, the capabilities of these incredible next-generation devices have been explored in their entirety across the GCC since the regional launch. The latest additions to the popular Note series, the Galaxy Note20 and Galaxy Note20 Ultra 5G, have followed in the footsteps of their predecessors and exceeded expectations, enjoying commercial and critical success, delivering new ......read more

    With a Sleek Ultra-Light Design and Multi-screen Collaboration, the New HUAWEI Matebook X Changes How You Multi-Task

    UAE Pre-orders for the new flagship laptop start on October 8th, 2020 and include free gifts worth 1,299AED At its best technology is a trusted companion that can bring us better efficiency and help us be more productive. That is why having the right tool is key. The new HUAWEI MateBook X showcases Huawei’s artistry and top-notch technology. Weighing only 1Kg, Huawei’s latest Most Elegant Thin & Light Laptop is not only Ultra-light and thin but it also comes with a stunning 3K HUAWEI Infinite FullView touchable display, smart multitasking features, solid performance and so ......read more

    New and Exclusive NeckDoctor Products Launch for Laptops in the UAE Stand More, Sit Less

    United Arab Emirates,  October 07, 2020:  NeckDoctor, the original ergonomic monitor arm company launches two unique new products in the region. NeckDoctor for Laptops, the Portable Ergonomic Laptop Stand Desk Workstation and NeckDoctor for Laptops-L, the Height Adjustable Ergonomic Laptop Standing Desk Workstation offering high-quality solutions for office and home to prevent improper sitting postures that strain the muscles and connecting tissues around the neck, head, back, spine and shoulder. Founder Tarun K. Balani, & CEO – NeckDoctor, “Sedentariness begins ......read more

    Young Professionals Achieve Cross Device Compatibility with HONOR Magic-link 2.0

    Seamless Connectivity for the Modern Multitasker   United Arab Emirates,  October 05, 2020:   For the young professional, working on multiple projects is common practice. Meaning this modern multitasker is always searching for ways to increase productivity, streamline tasks and improve their focus. With an arsenal of intelligent devices, this digital consumer expects seamless connectivity to enhance workflow. Global technology brand, HONOR, has invested in ways to address this growing need with a unique operating feature as part of its all-scenario intelligent ......read more

    New Stop for Tech Lovers: Sony MEA Opens Second UAE Store at Mall of the Emirates

    Sony MOE will offer complete digital imaging products and solutions, including latest range of headphones, for tech savvy customers in the UAE  5 October 2020 - Dubai, UAE: UAE tech savvy customers can check out the latest digital imaging products and headphones at the second Sony branded store located in the Mall of the Emirates (MOE).  Formerly branded as the Kansas store, Sony MOE will offer the latest range of industry leading Alpha mirrorless cameras, lenses and fixed lens compact series cameras. The new store will also offer a photoshoot section where customers can test ......read more

    Realme to Launch 65W Fastest Charging Smart Phone 7 Series Soon in UAE

    Dubbed the fastest charging smart phone in the world, the new range brings spotlight on the young and trendy with devices loaded with seamless experience and top-end features Dubai – October 5, 2020:   Realme, the rapidly emerging smartphone brand in the world, is all set to launch its vibrant new realme smartphone 7 series in the UAE. The brand targets the younger demographic that is increasingly conscious for value-for-money products with top-end features and seamless experience. In just two years’ development, realme has entered 61 markets on five continents ......read more

    Huawei Announces New Most Elegant, Thin and Light HUAWEI MateBook X in the UAE

    The new flagship laptop is available for pre-orders from October 8th, 2020 and gives UAE users a smarter way to work with Multi-Screen Collaboration and an immersive viewing experience Dubai, UAE, 30 September 2020:  Huawei Consumer Business Group (CBG) today announced in the UAE the HUAWEI MateBook X, the latest addition to the HUAWEI MateBook line-up, transforming how consumers can work in this new era of mobile productivity. Featuring the series’ signature aesthetics, the HUAWEI MateBook X launches with significant enhancements to portability due to its Ultra-light and thin ......read more

    First Look: HONOR Watch GS Pro

    Unveiled at IFA 2020 the new smartwatch comes with enhanced GPS technology and weather alerts   United Arab Emirates,  September 30, 2020:  Global smartphone brand HONOR announced earlier this month the launch the HONOR Watch GS Pro. For adventure lovers to fitness enthusiasts, this smartwatch makes outdoor training and pursuing fitness goals more productive and with more style. The announcement was made at the 2020 IFA technology conference and is part of the brand’s unwavering commitment to helping consumers live a truly smart, productive and healthy ......read more

    Featherweight X1 Nano is Lightest ThinkPad™ Ever1

    Dubai, UAE, September 29, 2020 – Lenovo™ is very excited to unveil the latest addition to our premium X1 portfolio, ThinkPad™ X1 Nano. The lightest ThinkPad ever at just 1.99 pounds1 (907g) breaks new ground for performance and functionality in an incredibly featherweight package. Lenovo’s first ThinkPad based on Intel® Evo™ platform2 and powered by 11th Gen Intel® Core™ processors, the X1 Nano delivers supreme speed and intelligence3 while maintaining outstanding battery life4. Stunning visuals are delivered through a narrow bezel 13-inch 2K ......read more

    Beat the Expected with HONOR 9X Lite

    Affordable Smart Device Offers Innovative Features at an Accessible Price Point   United Arab Emirates,  September 28, 2020:  Global technology brand, HONOR, has strived to develop a comprehensive suite of products that meet the needs of digital consumers. With this ethos in mind it should come as no surprise that the latest smartphone from HONOR, the HONOR 9X Lite, is a feature-laden and affordable smartphone that promises to deliver intelligent experiences for today’s sophisticated and digital-first consumers. The HONOR 9X Lite, the latest member of ......read more

    How Smart Wearables Are Contributing Towards Your Fitness And Well-Being: HUAWEI WATCH FIT Does More Than That

    With the wide variety of smart devices surrounding us today there is no doubt we live in a connected digital era. Apart from smart phones, which act as a nexus point, one of the most popular smart devices seen with people are smart wearables. Modern smart wearables have woven themselves deeply into our daily lives, serving primarily as an extension of our smartphones. However, a key feature of wearables such as the newly launched HUAWEI WATCH FIT lies in their health and fitness tracking capabilities. With today’s world having everyone more concerned about their well-being, it’s ......read more

    Mega Electronics, Fashion Sale Set to Begin in Sharjah

    Expo Centre Sharjah rolls out Covid-proof plans for its second event this season Sharjah, 26 September 2020:  After the successful hosting of the first exhibition since the coronavirus outbreak, Expo Centre Sharjah is gearing up to host another key consumer event early next month. The Consumer Electronics Fashion - Big Sale 2020 will be the second major event that will be held at Expo Centre Sharjah after normal life and business activities started returning to normal in the UAE. Offering some of the biggest discounts in town, CEF - The Big Sale 2020 will showcase the best ......read more

    Dream Come True for Arabic Commentators Featured on New WWE Game

    United Arab Emirates,  September 24, 2020:  For the three Arabic commentators chosen to be part of WWE’s 2K Battlegrounds video game, the opportunity is a dream come true. Jude Aldajani, Faisal Almughaiseeb and Saeed AlGhamdi, who are all part of WWE’s Arabic commentary team, have plenty of experience between them having worked on huge KSA events such as Super ShowDown and Crown Jewel, where their words have helped describe action involving some of the brand’s biggest Superstars, including The Undertaker, AJ Styles and Braun Strowman, who faced Tyson Fury in a ......read more

    MENOG 20: Impact of COVID-19 on Internet in the Middle East

    First online edition of meeting served as strategic platform to discuss how COVID-19 impacted Internet operations in the Middle East 378 people from 48 countries tuned in for the meeting.     23 September 2020 - The 20th edition of the Middle East Network Operator Group Meeting and Peering Forum (MENOG) was held as a virtual event recently. The meeting took place as a 90-minute panel discussion and was broadcasted live on MENOG’s website.   During the meeting, panelists from across the region discussed the effects of COVID-19 on the Middle Eastern ......read more

    Etisalat Extends Partnership with Ericsson to Enable its 5G Business Support System

    • Etisalat to apply smooth, fast and cost-effective network evolution to 5G standalone  • Ericsson’s Charging and Policy to support new use cases including IoT, Network Slicing, augmented reality and virtual reality   • Partnership elevates Etisalat UAE subscribers’ experience to a new level, empowering users to customize packages and provide efficient and flexible offerings   United Arab Emirates,  September 23, 2020:  Etisalat, one of the leading telecommunication operators in emerging markets, has selected ......read more

    Huawei Offers UAE Users to Upgrade Their Smartphone's Battery With Genuine, Safe and Reliable Replacements Just for a 39AED

    The offer runs until September 30th, 2020, includes no additional charges, and gives UAE consumers the opportunity to replace the battery on their device with a genuine Huawei unit* Dubai, United Arab Emirates - September 23, 2020:  Huawei is it offering UAE consumers the option to replace the battery on their device with genuine, original long lasting, good quality, safe and reliable replacements for just 39AED as part of a limited time offer. The offer, which runs until September 30th, 2020, aims to encourage consumers to use Huawei Authorised Service Centers where they ......read more

    Samsung's Air Purifier: The Innovative Appliance Brining New Meaning to Indoor Air Quality

    United Arab Emirates,  September 22, 2020:  In today’s society, consumers are perhaps more conscious than ever before about the levels of indoor air quality. Health and well-being have emerged as a top priority for people of all age groups, with advancements in the science and medical fields illustrating the importance of promoting and encouraging measures to ensure endeavors in this direction are carried out at every opportunity.  Consumers require the air that they breathe to be purified. Recent events and the new normal have also placed an even greater emphasis on ......read more

    Enjoy Optimal Music Capabilities with HONOR 9A

    Bring the Party Anywhere with HONOR 9A’S Powerful Audio Features  United Arab Emirates,  September 21, 2020:  With the smartphone revolution, the way users listen to music has completely evolved. Thanks to advanced technology, smartphones are now considered the most dominant portable music players on the planet. Today, smartphones are adapting to the digital needs of young consumers and this means that the quality of smartphone audio has never been more important.  Recognizing the need to provide optimal music capabilities and exceptional audio quality, global ......read more

    UAE Invention That Brings Colour Into the Lives of the Visually Impaired Wins James Dyson Award 2020

    ‘Touch’ smart ring identifies colour and text for visually impaired or those with colour vision deficiency       • According to the World Health Organisation, more than 2.2 billion people around the world are estimated to suffer from vision impairment or blindness. *  • Of these, 1 billion have moderate or severe distance vision impairment or blindness as well as near vision impairment*. Touch allows users to reconnect with the excitement of discovering colours at their own pace.    United Arab Emirates,  September ......read more

    WWE Superstars Mark Launch of 2K Battlegrounds by Highlighting Passion for Gaming

    United Arab Emirates,  September 20, 2020:  To coincide with the release of WWE 2K BattleGrounds, two WWE Superstars - Xavier Woods and Tyler Breeze - have been speaking about their love of gaming.   Launched last week, WWE 2K BattleGrounds, which is available on PlayStation, Xbox and PC, features a roster of more than 70 WWE Superstars and Legends.   Woods and Breeze have been competing on various video games for many years, and such is their passion for gaming both men host their own dedicated YouTube channels in relation to the subject.   Woods, part of ......read more

    Sony Middle East & Africa Introduces Alpha 7C Camera and the Zoom Lens, the World's Smallest and Lightest Full-frame Camera System'

    New HVL-F28RM Compact Flash is also Announced   Dubai, UAE, 20 September 2020:  Sony Middle East & Africa announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.  The Alpha 7C is the world’s smallest and lightest   full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video  capabilities and more. When paired with the world’s smallest and lightest  FE ......read more

    Mobily Trial 5G on 800/1800MHz Band using Ericsson Spectrum Sharing in Saudi Arabia

    • Mobily and Ericsson test 5G on low band for extended 5G coverage • Ericsson Spectrum Sharing will support Mobily in expanding 5G coverage    September 17, 2020:  Mobily has teamed up with Ericsson (NASDAQ: ERIC) to trial 5G on 800/1800 MHz band using Ericsson Spectrum Sharing. The trial showed 5G capabilities in a real-world environment over a live network, including tests on speed and latency.   Ericsson Spectrum Sharing allows both 4G and 5G to be deployed in the same band and on the same radio through a software upgrade – instantly ......read more

    Ooredoo Collaborates with Nutanix to Launch VDI-as-a-Service for Businesses in Kuwait

    Kuwait City, Kuwait, 17th September, 2020:  Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, has signed a partnership with Nutanix, Inc. (NASDAQ: NTNX), a leader in enterprise cloud computing, to offer Virtual Desktop Infrastructure (VDI)-as-a-Service to businesses in Kuwait. The telecom service provider has implemented Nutanix Enterprise Cloud Platform combined with Citrix Virtual Desktops software in its datacentre with a view to provide a fully supported solution for desktop virtualization to small and medium businesses (SMBs) and enterprise ......read more

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