As the holiday season approaches, our calendars fill up with festive events and family gatherings, all of which call for stunning makeup looks. However, with all the glamorous makeup, it's essential to keep your skin healthy and flawless. Benefit Cosmetics has the perfect products to help you prep your skin and ensure it's ready for any holiday look. Here's our guide to prepping your skin using only Benefit Cosmetics products. 1. Cleanse Your Skin: The first step to achieving perfect skin is to ensure it's thoroughly cleansed. Start with a double cleanse using The POREfessional Good Cleanup foaming cleanser followed by The POREfessional Get Unblocked makeup-removing cleaning oil. This combination ensures your skin is free from impurities and makeup residue, leaving it clean and refreshed. 2. Clear Your ......read more

Our #1 foundation has undergone an upgrade to wear more comfortably and naturally. New SENSAI TOTAL FINISH offers the radiance of silky moisture and the precision of a powder in a single stroke. This expert blend of specially treated powders allows a smooth, non-powdery application with just enough coverage to let your natural beauty show through.  Silky-soft and lightweight, the formula lets the skin breathe and offers a sensation of hydrated comfort.  With one simple sweep, TOTAL FINISH becomes one with the skin. Fresh and seamless with a natural healthy glow. SILK SKIN is your skin, effortlessly enhanced. Our commitment to sustainability . The refill container is made from recycled PET. . The outer carton is made of FSC®-certified material     Creamy Fusion Formula An exquisite ......read more

Next-Gen Face Lasers, Borderline Jawline Obsession and the Good Kind of Stress. Meet the Wellness Trends We’ll Be Zeroing In On In 2025- Wellness has undergone a seismic shift, leaving behind fads and pseudoscience for trends rooted in medical breakthroughs, advanced technology, and robust research. The 2025 beauty and wellness landscape is precise, measurable, and results-driven—ushering in a year of meticulous, science-backed self-care. REACHING NATURAL RESULTS WITH DEVICE-BASED TREATMENTS   Over the past decade, non-invasive "tweakments" have disrupted the cosmetic surgery market, offering subtle, preventive enhancements over major reactive procedures. While injectables, muscle relaxants, and fillers remain common due to their regular upkeep, energy-based solutions like laser therapy and at-home ......read more

November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit Silver – SHEGLAM’s latest brainchild looks like a multi-use glitter stick, but it’s your ticket to galaxy-level glam! The next-gen solid-yet-jelly formula combines the lightness of water with the radiance of glazing pearls, creating a crushed gemstone effect that bounces ethereal light. Think high shine, lightweight sparkle, and a refreshingly cool texture that feels as amazing as it looks. But the SHEGLAM Crystal Jelly ......read more

Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse. At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that ......read more

Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here to say that staying in your comfort zone doesn’t mean holding back. When it comes to skin, we believe in leaning into what makes you feel your best, not masking it. With a barely-there texture and effortlessly blendable formula, the Invisible Cover Foundation is crafted for those who want their skin to breathe, glow, and be unapologetically real. The Invisible Cover Foundation provides 16 hours of comfortable wear and hydrating benefits, offering medium buildable coverage and a natural ......read more

Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy butter balm offers a soft, smooth, and melting texture that delivers a luscious, glossy finish to your lips. Whether you’re in the mood for bold and vibrant or soft and sweet, there’s a shade and flavor to suit every vibe. Available in three fun and flavourful shades – Time To Pitaya (Pitaya A.K.A. Dragonfruit), One In A Melon (Watermelon), and So Berry Cute (Blueberry) – each shade bringing its own burst of personality and charm. Designed for ......read more

The legendary Swiss longevity clinic, Clinique La Prairie has introduced the brand new ‘Life Matrix Haute Rejuvenation Cream’ from the prestigious Swiss skincare house, La Prairie, into its two acclaimed longevity programs: Revitalisation and Revitalisation Premium. This exclusive addition reflects Clinique La Prairie’s commitment to continuously integrating cutting-edge science ,  into all its unique method’s pillars, including skin health as part of its well-being pillar. How is skin’s health and wellbeing a key to CLP Longevity Method? Clinique La Prairie leverages decades of expertise in the science of aging to address the intricate processes that influence each tissue and organ in the body. While aging affects cell types differently, common underlying mechanisms unite these changes. In ......read more

Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences to travelers worldwide. Ajmal Perfumes has fortified its position in the travel retail sector, boasting over 66 duty-free international locations. These include prominent destinations such as London, Kuwait, Bahrain, Cairo, Lagos, Cyprus, Casablanca, Bucharest, Hamburg, Frankfurt, Munich, and Vienna. In the UAE, Ajmal maintains a significant presence in Dubai, Abu Dhabi, and Sharjah. The latest addition at Muscat Duty Free is strategically positioned to cater to the 12.6 million passengers who ......read more

We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium quality. Gorgeous, guaranteed. And only at the Benemart. The Gorgeous Grocer – 24 Days Advent Calendar 24 Beauty Gifts Full, Mini, and Fun Sizes This basket of Benefit bestsellers and must-haves is your one-stop shop for stocking up all things beauty. Holiday specials? Check. 24 days of surprises perfect for gifting (or keeping for yourself)? Double check! Available in all Benefit boutiques & Sephora website

...read more

United Arab Emirates October 23rd – Lucibel.le, specializing in LED technology for cosmetics and beauty, will unveil its latest innovation at the Beautyworld Middle East trade show, taking place from October 28 to 30, 2024. The French brand will exhibit at the Dubai World Trade Center, at the French Pavilion, Hall 2, Stand G24. A disruptive technology for skincare professionals... This year, continuing to leverage cutting-edge technology, Lucibel.le is launching its brand-new Cell Regen technology. It combines two wavelengths, red and yellow/green, emitted at an intensity precisely calibrated for skin cells. This unique combination has achieved unprecedented, clinically proven results on skin tone uniformity, skin microbiome, and skin elasticity, particularly on darker skin tones. Currently available at the Bulgari Spa and ......read more

November 18th , 2024 – SHEGLAM has gone all out with the Harley Quinn x SHEGLAM Collection, channeling Harley’s iconic combo of chaos and charm into a collection that’s anything but ordinary. Packed with rebellious colors, quirky surprises, and enough attitude to take on Gotham, this collection is here to let you own your wild side. The Journey to Love Mallet Blush Stick is the blush that thinks outside the box. Inspired by Harley’s signature mallet, it comes in three shades – Pummel, Bang Bang, and Big Swing –all with a glassy, dewy finish. There’s even a twist: Bang Bang reacts with your skin’s pH to create a color that’s uniquely yours. Designed for the boldest of the bold, this mallet blush lets you add a little Harley edge to your ......read more

Dubai, UAE – November 2024: Zieda Aesthetic Clinic, a premier provider of cutting-edge aesthetic and wellness treatments located in Jumeirah, is proud to announce its latest initiative aimed at breaking the stigma surrounding men's aesthetic procedures. This campaign highlights Zieda’s commitment to promoting inclusivity and redefining the narrative around self-care for men in the region. In the past, conversations about cosmetic enhancements have been centred around women. However, there has been a shift in the beauty industry, with more men showing interest in aesthetic treatments. Zieda Aesthetic Clinic recognizes this growing demand and has expanded its range of services designed specifically for men. This has attracted more male clients looking to boost their confidence and maintain their appearance. “At ......read more

Discover LYMA’s world-class anti-ageing innovations, which include the celebrity-favourite, LYMA Laser, highly-active LYMA Skincare and powerful, high-grade nutraceutical the LYMA Supplement. LYMA Power System 30% off Laser Starter Kit + Skincare Starter Kit + Supplement Starter Kit was £2,558.35, NOW £1,790.85, save £767 LYMA Skin System 30% off Laser Starter Kit + Oxygen Mist & Glide + Skincare Starter Kit was £2,369, NOW £1,658.30 save £710 LYMA Skincare Starter kit 20% off was £495, NOW £396 save £99 LYMA Laser Starter kit 20% off was £1,999, NOW £1.599.20 save £399 LYMA Supplement Starter kit 20% off was £199, NOW £159.20 save £39    

...read more

November 7th 2024 – This holiday season, SHEGLAM invites you to unwrap the glow with their first-ever SHEGLAM Festive Glow Gift Sets, a limited-edition launch that’s here to add sparkle to every celebration. Curated to light up your holiday look, these sets are perfect for adding that special touch of glamour and joy to your gatherings, from cozy nights in to festive parties with family and friends. In each gift set, you will unpack SHEGLAM’s best-selling Liquid Blush and Highlighter duo, made to enhance your natural radiance. Choose between two exclusive combos: the cult-favorite Love Cake paired with Vanilla Frost for a warm, classic glow, or the all-new Rose Ritual and Glass Heart pairing that brings a fresh, luminous twist to your look. The sets offer the ideal combo of silky, blendable formulas that melt into ......read more

Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, who says we can't channel autumn vibes through our beauty routines, even if actual sweater weather is a distant dream? This is where Benefit Cosmetics comes to the rescue, helping us fake those moody autumn looks without melting in the heat. Grab your iced pumpkin spice (because let's be real) and let's talk products that will have you looking fall fabulous, no matter the desert temps. Brows That Stay – And Slay Nothing screams "autumn chic" like bold brows, ......read more

This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season. 1. META GLOW COLOUR CHANGING LIPSTICK  A lipstick that’s a total trick and treat! This pH-reacting formula creates a unique shade of soft pink that enhances your natural lip color. The bullet design of this lipstick with its sheer finish and confetti-like look, it’s as fun as it is functional. It’s literally your lips but so much more cuter. 2. META GLOW MULTI-REFLECTIVE LIPGLOSS  What shimmers like the stars on a dark night? This non-sticky multi-reflective gloss brings sensational sparkle and a 3D-like shine that’ll have ......read more

Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and curl that lasts an incredible 24 hours. Say goodbye to smudging, clumping, and reapplying. The Go Big. Go Bold. 24H Extreme False Lash Effect Mascara boasts a high-performance brush that ensures every lash is coated, giving you an extreme false-lash effect without the fuss of falsies. Whether you’re headed for a full day of meetings or dancing the night away, this mascara’s long-lasting formula helps your lashes stay bold, lifted, and flawless. Designed for the daring, ......read more

The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun recovery. Why Post-Sun Care is Crucial Sun exposure, while giving you that sun-kissed look, can also lead to dehydration, increased oil production, and enlarged pores. The harsh UV rays break down collagen, leading to premature aging, uneven skin tone, and, in the worst cases, sunburn. That's why it's essential to pamper your skin with the right products to restore its balance, minimize damage, and keep it looking youthful and fresh. The Pore Care Collection: Your Go-To for ......read more

Experience the wonder of Christmas with Lush As the festive season draws near, Lush’s 2024 Holiday range hopes to make soaps and dreams come true, offering all one could ‘wash’ for this Christmas, including great smelling gifts for everyone on your list! Now available in Lush shops and online. With spellbinding fragrances, colours and characters evoking the joy of the Christmas season, customers can explore Lush’s whimsical range and discover returning favourites, new arrivals and innovations from the experts in bathing. Lush really does make Christmas, with all products handmade and manufactured in Dorset UK. Last year, Lush produced and sold over 32 million products in the UK&I. From designing products using ethically sourced ingredients to ensuring any packaging can be treasured and reused or ......read more

Dubai, United Arab Emirates, October 2024: RIOBELO, the sustainable Brazilian hair care brand, is thrilled to announce its participation at Beautyworld Middle East 2024, the region’s largest trade fair for beauty, hair, and wellness. From October 28th-30th, RIOBELO will present its innovative range of hair care products, designed to bring Brazil’s top secrets for achieving luscious, frizz-free hair to the global stage. RIOBELO’s signature 20-minute-only treatments are set to transform the hair care industry with fast, high-quality results - providing maximum hydration and shine without causing damage. Key products include the Real Brazilian Smoothing Mask for normal and curly hair, featuring Maracuja extract to deliver smooth, shiny results in minimal time, and the Smoothing Thermal Protection Spray, offering ......read more

No Christmas is complete without a Lush gift under the tree! Last year over 1.7 million people opened a Lush gift on Christmas Day! The epitome of Christmas gifting, Lush is a go-to for everyone on your list. With whimsical designs, nostalgic fragrances, and wonderfully festive products to evoke that festive feeling.   As well as our in-house design team, we also work with a range of freelance artists and designers, many from diverse backgrounds, and celebrate them and their stories. This year we have worked with 5 artist groups on the Christmas collection who work with neurodiverse artists with learning support needs. All hand-wrapped and ready to give, Lush has carefully sourced all the materials for each gift - so you don’t have to. Give with the confidence that you are spreading a little joy and wonder - not ......read more

Say hello to our newest & most improved Pert Plus shampoo and conditioner combo that promises Softer hair from the very first wash, powered by natural ingredients. And designed exclusively, meet Pert Men—a thoughtfully crafted 4-in-1 formula to cater to your hair, face, beard, and body needs. At Pert, our experts harness the power of nature to unlock your hair's true potential. That's why our new and improved Pert Plus formulas are infused with natural ingredients, delivering the softest, most detangled hair from the very first wash. Introducing our newly enhanced daily shampoo and conditioner range for women, now featuring a variety of nine delightful shampoos including Henna & Hibiscus, Coconut & Lemon, and Almond Oil. To beautifully complement our hair wash range, we also offer four nourishing ......read more

Celebrate Diwali with Exclusive Luxury Gifting Collection 17th October 2024 Dubai, UAE – This Diwali, illuminate the Festival of Lights with the perfect balance of elegance and warmth as Ambiance by Talata unveils its Gifting Collection. Featuring luxurious home fragrances, personalized perfumes, and indulgent body care sets, this curated selection promises to bring a unique, thoughtful touch to your festive celebrations. Whether you're looking to surprise a loved one or add a personal touch to your own home, Ambiance by Talata offers a range of gifting options designed to capture the spirit of Diwali in a truly luxurious way. Bespoke Perfume Experience – A Personalized Diwali Delight This year, Ambiance by Talata presents an extraordinary gifting opportunity—the Bespoke Perfume Experience. Offering the ......read more

Luxurious Home & Body Care Inspired by Africa’s Rich Heritage October 7th, 2024, Dubai, UAE: Ambiance by Talata, the rising star of African luxury in the fragrance and beauty care industry, is proud to announce its grand entrance into the Middle East with the opening of its first store in Dubai. Located at the prestigious Dubai Ladies Club, this landmark opening marks the brand’s debut in the region and represents a major milestone in its mission to bring the soul of Africa to the world’s luxury markets. Founded in Ghana, Ambiance by Talata is driven by a passion to transform everyday moments into lasting memories through the power of scent. Each of the brand’s fragrances is a meticulously crafted story inspired by Africa’s diverse cultural heritage and landscapes—from the aromatic spices of ......read more

A prominent national pavilion with a delegation of 96 French companies in hall 2 - DWTC  United Arab Emirates – october 16,  2024 - The France Pavilion, organized by Business France, is set to host a delegation of 96 French companies specializing in the beauty and cosmetics. From October 28 to 30, 2024, visitors and professionals are invited to Hall 2 of the Dubai World Trade Centre to discover the latest innovations in the industry. Over these three days, attendees can explore high-tech face masks, sun-kissed complexion fluids, fragrances that combine pleasure with neuroscience, natural and organic products and much more. A key highlight of the pavilion is the French Buzz Zone, hosting 14 innovative French companies, further emphasizing the country's leadership in beauty and wellness. Highlighting French ......read more

OCTOBER 14, 2024 – SHEGLAM has been pushing the boundaries of beauty for years, and now it’s taking it to the next level with the launch of SHEGLAM HAIR. This new line is all about embracing hairstyling without compromise – because why not have fabulous style and healthy hair? With SHEGLAM HAIR, your locks will shine brighter, feel stronger and be ready for all creative adventures. SHEGLAM helps you explore and express the style that feels most like you, confident, comfortable and entirely your own. With SHEGLAM HAIR, you get the tools to dive deeper into your journey of self-discovery with that extra hair flair. Complicated curlers be gone with the new SHEGLAM It-Curl One-Touch Instant Curler, designed for anyone who wants flawless curls without the fuss. In just 60 seconds, this curler heats up and is ready to ......read more

October 9, 2024 – SHEGLAM is proudly supporting Breast Cancer Awareness Month this October in partnership with the National Breast Cancer Foundation (NBCF), American leading not-for-profit organization dedicated to funding world-class breast cancer research. For every purchase of the new limited-edition SHEGLAM Pink Ribbon Rose Blush, $1 will be donated to NBCF, contributing directly to life-saving research and support for those affected by breast cancer. The SHEGLAM Pink Ribbon Rose Blush is a heartfelt tribute to the courage, strength and hope of breast cancer survivors. Featuring an intricately designed 3D rose, each petal contains a soft shimmer blush pigment that imparts a radiant, rosy glow. This limited-edition piece is a symbol of resilience and beauty, offering you a meaningful way to show support. Accompanying the ......read more

-Golden Hawk, Blue Hawk, and Feather Blossom- Dubai, United Arab Emirates, 1st Oct 2024: Ajmal Perfumes, a global farm-to-fragrance brand with seven decades of craftsmanship in the intricate art of perfumery, proudly announces the exclusive launch of three new scents – Golden Hawk, Blue Hawk, and Feather Blossom in UAE. Each fragrance is meticulously crafted to embody elegance, sophistication, and the region’s taste for luxurious perfumes. Golden Hawk is a bold and refined fragrance, opening with vibrant citrus and spice, followed by a floral heart of lavender and orange blossom. Its rich base of patchouli, sandalwood, and labdanum, with hints of leather and caramel, provides an opulent finish. The gold-accented bottle reflects its powerful and luxurious appeal. Blue Hawk offers a fresh, dynamic scent. Bergamot and ......read more

September 30, 2024 – This fall, SHEGLAM invites you to spread your wings with the enchanting Crimson Butterfly Collection, a bold and glamorous celebration of transformative beauty. Drawing inspiration from deep crimson and dramatic hues, this collection is a celebration of self-expression, designed for those who dare to stand out. With a palette that’s equal parts mysterious and mesmerising, the SHEGLAM Crimson Butterfly Collection includes everything you need for an unforgettable transformation. The SHEGLAM Cursed Chrysalis Palette is a statement piece for your eyes with nine stunning vampy shades that blend seamlessly into each other. Whether sultry drama or subtle elegance are on the menu, these pigments are a vibe all on their own – super blendable and long-lasting for a look that’s as unstoppable as ......read more

Ready to elevate your beauty game? Say hello to your new favorite essence products that are bound to make you go WOW and add that extra sparkle to your routine. Here’s how you can achieve a head-turning look with just three standout items: 1. Lash Out Loud with LASH PRINCESS False Lash Effect Mascara Kick off your glam with essence’s LASH PRINCESS False Lash Effect Mascara. Forget the hassle of falsies—this mascara delivers major drama. You’ll get lashes that are voluminous, incredibly long, and perfectly curled. This mascara is designed to make your lashes pop and have everyone asking, “Where did you get those stunning lashes?” Bonus: It’s free from parabens, perfume, and alcohol, so it’s super gentle on your eyes. 2. Gloss It Up with JUICY BOMB shiny lipgloss Next, let your lips ......read more

own, celebrating bold self-expression and effortless beauty. Leading the way is the Catrice Blush Affair Liquid Blush from the 2024 Spring/Summer collection—a must-have that reveals your inner glow with total confidence. Available in four stunning shades, this liquid blush offers a weightless, buildable finish that melts into your skin, giving you a radiant, bold, sculpted look—perfect for every mood and every style! Blush Affair Liquid Blush – Own Your Blush The Catrice Blush Affair Liquid Blush is more than just color. It’s designed to melt effortlessly into your skin, giving you a natural, dewy glow that lasts all day. Whether you want a soft tint or a statement look, the buildable formula lets you take full control of your blush game. Own Your Look – Try the Ombré Blush Trend Want to take ......read more

Dubai, UAE – 29 August 2024: Zieda Beauty Lounge introduces its newest Stem Cell hair treatment, a state-of-the-art technology from Korea, the first of its kind in Dubai. This exclusive procedure boasts a 13% concentration of stem cells, using a Galvanic machine and premium  products. Designed to address recent hair challenges, the personalised treatment caters to each individual's scalp to target and provide effective results. In the aftermath of summer’s harsh effects, such as dryness and water damage, taking care of the skin on the head is just as important as nourishing the rest of the skin. The multi-step treatment is created to address hair concerns by promoting hair growth, improving hair thickness, density and nourishing the scalp. To ensure that the session is catered to each person, a microscopic ......read more

I'm excited to introduce the Shark® FlexStyle, the latest innovation in hair care that's making waves in the UAE. Building on the success of the Shark SmoothStyle, the FlexStyle takes styling to new heights, offering unmatched versatility for the diverse beauty needs of the UAE market. Why the Shark® FlexStyle Stands Out: Multi-Functional Design: The FlexStyle is more than just a styling tool; it transforms from a powerful hair dryer to a versatile styling wand, allowing you to curl, straighten, volumize, smooth, define. Customizable Attachments: With multiple attachments tailored for different hair types and styles, the FlexStyle adapts to the unique needs of UAE customers, making it the go-to tool for creating salon-quality looks at home. Effortless Control: Featuring adjustable airflow and ......read more

The Gift of Kings Collection from Amouage reflects the brand's Omani heritage, offering opulent perfumes crafted with rich, rare ingredients. The collection embodies royalty and timeless elegance, positioning Amouage as a symbol of luxury. Key pieces include sophisticated fragrance gift sets such as Honour Woman, Reflection Man, and Guidance, all presented as grand gestures of high perfumery. Amouage, founded in 1983, blends tradition with modernity, making it a standout in the world of fine fragrances. As we approach Saudi National Day, there’s no better way to celebrate than with Amouage’s Gift of Kings Collection—experience the elegance and complexity of Honour Woman, a blend of jasmine, tuberose, and frankincense, offering floral grace and depth. Reflection Man combines the freshness of rosemary and pink ......read more

In a splendid fusion of luxury and tradition, OJAR, the renowned Omani fragrance house founded by Sheikha Hind Bahwan, has unveiled an exclusive collaboration with Alila Hinu Bay—Oman's opulent retreat perched along a pristine coastline—to celebrate the rich heritage of Salalah's ancient perfume trade route. Situated on the legendary Frankincense route and deeply inspired by Omani architectural vernacular, Alila Hinu Bay harmoniously integrates with its surroundings. OJAR captures the spirit of both the modern and the ancient, paying homage to the age-old art of Middle Eastern perfume making. Celebrated through scents that resonate with both past and present, OJAR's collections are a testament to the region's rich heritage, crafted with the finest ingredients from Oman. This bespoke collaboration invites ......read more

UAE, Dubai, 9th Sep 2024: Shark Beauty, the creators of the viral hair styling sensation Shark FlexStyle, introduces two new Air Styling systems, Shark FlexFusion and Shark FlexFusion Straight, designed to use for wet or dry styling. The fast dryer flexes into a versatile multi-styler that is now smaller and lighter vs. Shark FlexStyle. FlexFusion straightens wet or dry hair with its FlexFusion Styling Technology. The new  FlexFusion technology combines powerful air and heated ceramic into its accessories to dry and style wet hair or restyle dry hair. A modern multi-styler for wash day, next day or any day of the week. The new Wet & Dry Fusion Air Straightener straightens wet hair in as little as one pass* or creates straight looks on already dry hair, with no heat damage on wet hair. The new Wet or Dry Fusion Brush creates ......read more

Dubai, UAE, 5 Sept 2024: Emirates continues to enhance and elevate the fly better experience for its customers, this time unveiling a new collaboration with the Irish brand renowned for spearheading organic luxury – VOYA. Recently launched onboard flights in First and Business Class, Emirates has partnered with VOYA to develop bespoke Eau de Toilette fragrances that encapsulate sophistication and understated luxury. The calming, nature-based fragrances have been thoughtfully curated exclusively for Emirates, celebrated as the first ever Eau de Toilette fragrances in VOYA's bestselling product range. Featuring on 400 flights each day across the network, Emirates will commission hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrances every year. To develop the signature scents, Emirates and VOYA ......read more

As August heats up, essence is turning up the sparkle with its JUICY BOMB shiny lipglosses— the perfect addition to the summer days. These glosses have taken TikTok by storm, and if you haven't jumped on the JUICY BOMB trend yet, now's the perfect time to get in on the hype. The JUICY BOMB shiny lipgloss is all about fun and freshness, featuring three mouthwatering flavors: Lovely Litchi, Proud Papaya, and Witty Watermelon. Each gloss delivers not just a burst of juicy flavor but also a vibrant, ultra-glossy finish that’s perfect for any summer day. What sets JUICY BOMB apart? It’s the perfect blend of gloss and practicality. The formula is ultra-glossy yet non-sticky, providing a smooth, luscious shine without the dreaded sticky feeling. Additionally, the glosses come with a Clean Beauty formula and are ......read more

Say goodbye to heavy makeup and hello to effortless glow this summer with Catrice’s must-have duo: Skin Glaze Hydrating Serum Primer + Sun Glow Eye And Cheeks Palette. These beauties are all you need to slay that dewy, sun-kissed look everyone’s craving! Why They’re Everything: - Skin Glaze Hydrating Serum Primer: Hydration meets glow in this game-changing serum. It smooths, hydrates, and gives you that glassy, lit-from-within vibe. Perfect for staying fresh and radiant under the sun! - Sun Glow Eye And Cheek Palette: This palette is the chef’s kiss for achieving that perfect sun-drenched look. With warm, blendable shades, it’s your all-in-one for bronzed eyes and flushed cheeks. Get the Look: 1. Prep your skin: Start with the Skin Glaze Serum Hydrating Serum Primer. Smooth it over your skin ......read more