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    Featured in Technology
    HONOR Launches Powerful HONOR X9 with Flagship-Level Features and Great Value

    Comes equipped with 66W SuperCharge capability and ultra-large screen with super narrow bezel design   UAE, 19th May 2022: Further expanding the HONOR X series portfolio, global technology brand HONOR today announced the launch of HONOR X9 5G in United Arab Emirates. After the success of recently launched HONOR X7, with HONOR X9 HONOR brings users extraordinary charging speeds, an ultra large screen with super narrow bezels, all-round powerful performance, and a sleek and stylish design, all at an affordable price point. Equipped with a 4800mAh   large capacity battery, the HONOR X9 5G delivers long-lasting, worry-free battery life for uninterrupted use, alongside 66W HONOR SuperCharge, which can juice up the device by 50% from flat in just 15 minutes and 81% in just 30 mins . Running Android 11 with Google Mobile ......read more

    Samsung's Global President & Head of Mobile eXperience Business visits MENA region and holds market talks with Samsung MENA executives

    19 May 2022:  In line with Samsung Electronics’ efforts to continuously coordinate with global markets on growth strategies, and the latest industry trends while also highlighting product launches and remarkable milestones, TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business, visited the MENA region where he met with the senior MENA executives of Samsung’s markets in Morocco.   During the visit, TM Roh commended the achievements of the MENA markets in the mobile division including the significant leap in sales for the S22 series and its sustainability vision.  In his comments, TM Roh said “Our vision is to become an innovator of new mobile experiences and the success of the Galaxy S22 series is living proof of that commitment. We take a user-centric approach ......read more

    iPhone SE 4 Launch: A Preview

    Meta Description: Looking ahead to the iPhone SE 4 launch in the UAE. Our predictions for the latest addition to the iPhone SE range, and what we’re expecting in the iPhone SE 4.  iPhone SE 4 Rumors: What could the new model entail?   March 2022 saw the launch of the iPhone SE 3 in the UAE and it attracted some serious praise from even the harshest of critics. Having such an affordable iPhone is a rarity in the Apple world. But now, the brand’s mobile devices are a lot more accessible around the world, and to those in Dubai.   A lot of cool stuff was added to the iPhone SE 3 above and beyond what the SE 2 had to offer, let alone the original SE. So, it’s probably fair to say that a lot more could still be added to the iPhone SE 4. We just hope that it remains at such a good ......read more

    Abu Dhabi to host the first Amazon UNIVERSITY Esports Masters in the MENA Region

    ■ Universities from KSA, UAE, Egypt, and Morocco will participate in a live event hosted by Pixel Gaming in the UAE capital city, from July 14-17 ■ Students will compete in League of Legends and VALORANT, and the winners will share the total prize pool of $10,000   Dubai, UAE, May 17, 2022 - Amazon UNIVERSITY Esports Masters MENA Series (Amazon UEM) is officially kicking off its first edition in the history of this region with a live event to be hosted by Pixel Gaming headquarters (Al Quana Shopping Center, Abu Dhabi), from July 14th-17th. University teams from KSA, UAE, Egypt, and Morocco will participate in the event taking place in the UAE capital city.   These countries have shown rapid growth and high demand for modern games, and are steadily becoming some of the best markets to support and ......read more

    Lenovo Combines Stealth with Apex Performance in the Latest Legion 7 Series Gaming Laptops

    • The new generation of Lenovo Legion Slim 7i and 7 are the world’s most mobile 16-inch gaming laptops1 • The new Lenovo Legion 7i and 7 are the world’s most powerful 16-inch gaming laptops2     May 17, 2022 – Lenovo announced today its latest generation of stylish and savage gaming laptops: the Lenovo Legion 7i and 7 (16”, 7) portable powerhouses, and the thin and light Lenovo Legion Slim 7 and 7i (16”, 7) laptops. Sitting at the apex of gaming performance, the new Lenovo Legion 7i and 7 are now the world’s most powerful 16-inch gaming laptops.2 And joining the 16-inch QHD gaming category are Lenovo Legion’s thinnest and lightest gaming laptops yet – the new Lenovo Legion Slim 7i and 7 – now available in a taller 16:10 display for when productivity ......read more

    Wisdom for a Better Life Technology Paving the Way to a Better Life for All

    Today, technology plays a pivotal role in the way people work, play, learn and live. To ensure that everyone, regardless of age, disability or lifestyle, can reap the benefits of the latest advancements, leading tech companies are developing new solutions to make their sophisticated products more accessible.  Here’s a closer look into how inclusive technology is paving the way to a better life for all.  Making Things Easier with Universal Design: Sometimes, it’s not the software design that presents an obstacle for the user, but the design of the hardware itself. In recognition of the everyday hurdles that “appliance architecture” can create for certain users, the concept of Universal Design has emerged. For instance, the “SideKick” pedestal washer from LG, which can be used instead of a ......read more

    Sony Re-Writes the Rules with their newest Industry-Leading Noise Cancelling Headphones – Introducing the WH-1000XM5

    • Immerse yourself in your sound and nothing else thanks to the new WH-1000XM5’s industry-leading noise cancelling  with eight microphones and Auto NC Optimiser • Experience exceptional sound quality and industry-leading call quality  that can be tailored to your world • Enjoy super comfortable wearing and all-day listening with a new design and up to 30 hours battery life    Dubai, UAE - 13 May 2022 – Sony today announced the newest edition of its award winning 1000X series – the WH-1000XM5 wireless, noise cancelling headphones. This new model brings a whole new immersive, distraction-free sound experience to its users and thanks to the implementation of new technologies, they elevate the already industry-leading noise cancelling and audio quality on the WH-1000XM4, to a ......read more

    Saif Nabeel Joins Pubg Mobile Musical Line—Up with a New Original Track and Music Video

    Celebrating the fans in the region, PUBG MOBILE proves to be bigger than just a game with another key celebrity collaboration from the region Al Riyadh – May 13, 2022 – PUBG MOBILE continues to celebrate fans in the region and collaborates with one of the most prominent stars in the Arab World – Saif Nabeel, for an exciting music video launching on the 13th of May. This one-of-a-kind collaboration introduces a new, edgy side of the popular artist in the action-packed PUBG MOBILE music video. After a month of celebrations, including a special appearance during the PMSC 2022 – Ramadan Edition, partaking in an exciting in-game event during the Holy Month, as well as the launch of exclusive game items and giveaways, the celebrations continue in the Middle East with the roll-out of the original track ......read more

    HONOR Confirms Launch HONOR X9 5G in Saudi, the first 5G X Series with very Aggressive Pricing

    HONOR X9 5G comes with an innovative 66W HONOR SuperCharge technology and class-leading 120Hz HONOR FullView Display    Riyadh, KSA 12th May 2022: Global technology brand HONOR announced the upcoming launch of the HONOR X9 5G. The HONOR X9 5G is the latest and best addition to of HONOR’s reliable X Series, further expanding the brand’s product portfolio to bring HONOR’s powerful technology to more users than ever before. Backed by HONOR’s major technical innovations, the HONOR X9 5G boasts 66W HONOR SuperCharge technology, industry leading slim and narrow bezels, and is one of the first smartphones in the industry to be powered by the Snapdragon® 695 5G Mobile Platform. HONOR X9 will be available soon in two versions – 4G and 5G – in Saudi markets with exciting ......read more

    POCO Reaches New Heights with the Apex Flagship POCO F4 GT

    Introducing to the UAE also POCO Watch for an immersive and premium user experience   Dubai, UAE: May 10th 2022  – POCO, a popular technology brand among the world's young techies, launches in the UAE its latest flagship POCO F4 GT smartphone, heralding the apex of power, along with POCO Watch - the brand’s first-ever AIoT products.    Living up to its potential, POCO F4 GT delivers an impressively apex performance with a flagship 4nm Snapdragon® 8 Gen 1 processor, backed by a sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and topped off by 120W HyperCharge. In addition, the new POCO Watch, which has more than 100 fitness modes built in, a 24-hour heart rate tracker and a battery life of up to 14 days, is designed ......read more

    Lenovo Unveils New Yoga PCs to Empower Consumers to do more, their way

    ● At the pinnacle of portable performance, the new seventh generation of the Yoga Slim premium clamshell laptop line offers power, flexibility, and collaborative features as well as the smart adaptive performance of Lenovo’s X Power paired with the brilliant visuals of Lenovo’s PureSight Display ● Designed for the modern home, the new Yoga AIO 7 has an easily adjustable screen hinge and endless device-to-device collaborative options for a hybrid lifestyle ● Thanks to Lenovo’s CO2 Offset Service, carbon emissions of the new Yoga PCs are offset from production through to the average lifecycle of the device across Europe, Middle East and Africa   May 10, 2022 – Lenovo has unveiled today the next generation of premium, ultra-slim Windows 11 Yoga laptops featuring:  ● ......read more

    Western Digital Details Mission to Unlock the Potential of Data

    Company Unveils New Flash and HDD Offerings Inspired by All of the Ways People Use Data   Al Riyadh - May 10, 2022 – What’s Next Western Digital Event – At its What’s Next Western Digital event held today at the Ritz-Carlton San Francisco, Western Digital Corp. (NASDAQ: WDC) detailed its mission to unlock the potential of data by harnessing the possibility to use it. In a series of keynotes delivered by company leaders, Western Digital also unveiled breakthrough HDD and Flash innovations inspired by the ways individuals and businesses use data to create what’s next.    In his opening remarks, David Goeckeler, CEO of Western Digital, expressed his belief that as the only company in the world to run industry-leading HDD and Flash technology franchises, Western Digital is strongly ......read more

    PUBG MOBILE Launches Second Collaboration with Global Sensation ‘Baby Shark'

    PUBG MOBILE and Pinkfong Baby Shark are once again partnering to launch exclusive Baby Shark-themed items in-game and release a new music video that brings the fun of Baby Shark to one the world’s most popular mobile games.   AlRiyadh – 9th May 2022– Today PUBG MOBILE is launching its second exciting partnership with Pinkfong Baby Shark, one of the most influential pop culture icons behind the most-watched YouTube video of all time. This time around, players can get their hands on a variety of different Baby Shark-themed cosmetic items, as well as enjoy an all-new music video featuring PUBG MOBILE and Baby Shark’s airdrop-hunting team!     Between May 9th and June 2nd, players will be able to grab a number of new exclusive Baby Shark items, from a motorcycle and parachute to helmets ......read more

    5 Types of Photography Styles to Master

    Creativity is in the eye of the beholder, capture your type of photos with Sony Middle East & Africa   Dubai, UAE:  5th May 2022 – Budding photographers, this is your time to experiment with the various genres of photography to find your niche. Once you’ve found what you enjoy, hone your skills towards that genre and excel in it.    With so many different genres of photography to choose from, here are the 5 types of photography styles to master. Most importantly, when it comes to any kind of photography, a sturdy camera, a set of lenses, and a dash of creativity and patience will come in handy to shoot outstanding photos.    #1 Portrait photography: Capturing fun elements in the most natural state Portrait photography is a common genre among photographers that capture an ......read more

    Breathe Clean Air with LG

     LG PuriCare Lineup Delivers Personalized Fresh Air Anywhere at Home Dubai, United Arab Emirates, May, 5, 2022 – 23 million people suffer from asthma worldwide. World Asthma Day is observed every May to spread awareness and care around the globe about the causes and effects of asthma. LG Electronics’ (LG) all-in-one home air solutions are well-designed to deliver the utmost care to those who suffer from asthma and seek a healthier, cleaner lifestyle. Developed to adhere to the needs of people’s at-home lifestyles, the LG air solutions are air purifiers, fans, and heaters. LG air purifiers offer personalized comfort that make any indoor beneficial and pure to its surroundings.   LG’s lineup of PuriCare™ air care solution is certified asthma & allergy friendly because it is ......read more

    Samsung Internet 17.0 Puts Privacy and Security Front and Center

    The official version of Samsung Internet 17.0 is now ready for download on Google Play or Galaxy Store  May 5, 2022 – Samsung Electronics Co., Ltd. officially released Samsung Internet 17.0 today , an upgrade that brings user-centric privacy and security features to the browser. The latest version includes Smart anti-tracking and HTTPS priority access set as defaults, with new ways of web authentication. The overall user experience has also been enhanced, with drag and drop tabs, and additional language options for translation to meet a wide variety of user needs. “With each new generation of Samsung Internet, we have committed to engineering a superior browsing experience that never compromises on privacy or security,” said Heejin Chung, Head of Web R&D Group at Mobile eXperience Business, Samsung ......read more

    Your top 6 Eid El Fitr Gifts from Samsung

    As Eid El Fitr is now fast approaching, customers are searching for the perfect gift for their family. Holding a special place in our calendar, this occasion is all about showing gratitude, appreciation and sharing with loved ones. Samsung is happy to propose a selection of six innovations on this meaningful occasion, ensuring Eid El Fitr this year, lives long in the memory: The Frame Calling out all the creatives of the family! The Frame is a perfect for all who love art and take pride in experiencing a beautiful home interior. If your family does too, The Frame is another standout choice as a gift this Eid El Fitr. A TV when it’s on Art when it’s off, The Frame upgrades any home appearance by acting as both a TV and vessel into the world of art. Because of its frame-like design, TV becomes a part of your personal ......read more

    Samsung Partners with Microsoft to Enhance user Experiences

    Dubai, UAE – April 29, 2022:  Samsung Gulf Electronics Co., Ltd. announced its partnership with Microsoft to extend Microsoft 365 subscription opportunities to its customers upon purchasing the latest addition to the Galaxy Portfolio, the Galaxy S22 Ultra and the Galaxy Tab S8 series, now with storage options on OneDrive amounting to 1TB. The partnership reinforces the brand’s mission to continue delivering the best services to its customers.  Osman Albora, Head of Mobile Experience Division, Samsung Gulf Electronics said, “Our longstanding partnership with Microsoft is a token to our common goal to breaking the barriers of innovation and enhancing customer experiences throughout. I am delighted to be announcing this new offer which is a reflection of our common efforts with Microsoft. Together, we have ......read more

    Lenovo Launches Versatile Yoga Tab 13 in the UAE

    Premium tablet features large 2K display, immersive Dolby Atmos audio and Wi-Fi 6 certification for supercharged entertainment and productivity ..Only Android Tablet With HDMI port for Extended / Second Screen   Dubai, United Arab Emirates, 28 April, 2022 – Lenovo has today announced the launch of its Yoga Tab 13 in the UAE, delivering a supercharged audio-visual experience in a sleek and elegant form factor. The introduction of the company’s latest premium tablet offering comes during a time in which more consumers are investing in portable devices to enhance the hybrid worlds of work, learning and play.  An Entertainment Powerhouse The Lenovo Yoga Tab 13 features a large 13-inch 2K display with 400 nits of brightness and 100 percent sRGB color gamut. The panel is also powered by Dolby Vision® HDR, ......read more

    Sony Middle East & Africa Introduces New FE 24-70mm F2.8 GM II, the World's Smallest and Lightest F2.8 Standard Zoom Lens

    Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More.   Dubai, UAE - 28, April 2022 – Sony Middle East & Africa announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens1 using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators.    “Six years have passed since Sony released the first 24-70 mm F2.8 G ......read more

    Nigma Galaxy wins 2022 PUBG MOBILE STAR CHALLENGE – RAMADAN EDITION

    With a prize pool of $100,000 Al Riyadh, Saudi Arabia – 26th April 2022 - PUBG MOBILE today announced crowning Nigma Galaxy the title of 2022 PUBG MOBILE Star Challenge Arabia – Ramadan Edition champions. Nigma Galaxy from Iraq managed to secure the grand prize after winning with a massive score of 201 points in a fierce battle during the final. Cryptic Esports from Morocco secured second place with 168 points, and Yalla Esports from UAE came in third place with 159 points. The tournament’s MVP is the player ID7 from Rico Infinity team, who secured incredible 32 eliminations. All 16 teams share prize pool of $100,000, with the winning team taking home $35,000. 2022 PUBG MOBILE STAR CHALLENGE Arabia - Ramadan Edition is a four-day competition, which took place from April 21st to April 24th, featuring 16 ......read more

    Discover LG's Top-Notch Gaming Arsenal to Battle Friends this Ramadan

    Players elevate their gaming environment through LG’s UltraGear Monitors DUBAI, UAE, 25 APRIL 2022 – Ramadan is known as the occasion people unwind with more time spent reconnecting with family and friends, also causing an increase in social gatherings. Ramadan is known for its late nights which gives the night owls the opportunity to engage with others more often, including gamers who get to spend more time online. With that said, LG Electronics (LG) has the perfect line up of products to elevate gamers experience this Ramadan. LG UltraGear Monitors have been known to deliver sublime gaming environments and the freedom to enjoy them anywhere this Ramadan.   LG UltraGear Monitor LG’s UltraGear Gaming Monitor is a powerful gaming display monitor with high performance features to amplify any gaming ......read more

    Huawei Consumer BG Enters Enterprise Market, with New Lineup of Office Products

    Dubai, UAE - April 25, 2022: Huawei Consumer BG will now enter the enterprise market officially, serving government and enterprise customers, as well as individual consumers. The announcement was made by Richard Yu, Huawei's Executive Director, Consumer BG CEO and Intelligent Automotive Solution BU CEO, at the Huawei Business Product Launch Event. Mr. Yu noted that Huawei would use its hardware and software ecosystems as dual pillars, to support a growing range of versatile office products that work seamlessly with a wide range of smart devices, including laptops, desktops, monitors, tablets, accessories, Visions, and wearables. These new office solutions will address the following key domains: government, education, health care, manufacturing, transportation, finance, and energy. Rollout of comprehensive enterprise-centric ......read more

    On Earth Day, Samsung Reaffirms its Commitment to Recycling across the UAE

    Now expanding to 18 Samsung Authorized Service Centers, the Recycling Program allows customers to recycle their unused and/or old phones  Dubai, UAE, 22 April 2022: Samsung Gulf Electronics today announced its expansion plans into 18 new Samsung Authorized Service Centers, including three in the UAE; three in Qatar; and six for each of Oman and Kuwait as part of the brand’s Recycling Program and broader ESG initiatives. Samsung is partnering with Enviroserve to reduce the impact on environment by promoting the culture of recycling, inciting customers to bring their unused and/or old phones for recycling instead rather than placing them in landfill sites with hazardous materials. As part of its ESG initiatives, Samsung continues to expand its recycling program into more locations. On this year’s Earth Day and for ......read more

    du Holds Ramadan Sports Tournament for its Employees

    Dubai, UAE, April 21st, 2022: Supporting the spirit of togetherness and community that Ramadan represents, du, from Emirates Integrated Telecommunications Company (EITC), has successfully concluded its special Ramadan Sports Tournament on April 19 at Brighton College in Dubai. The tournament featured various sporting activities, including football, badminton and padel tennis. Winners and runner ups were awarded medals by Fahad Al Hassawi. CEO at du. As a leading organisation, du has always stressed the importance of health and fitness and facilitated events that inspire team members to engage in an active lifestyle. Aligning with the telco’s #RamadanInYou campaign, the Ramadan Sports Tournament was a creative way to become a stronger and healthier group and celebrate the Holy Month with vigour and high spirits.  

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    Sony Products to Gift Loved-Ones during this Year's Eid Al-Fitr

    Dubai, UAE – 20, April 2022 – Looking for the perfect gift to mark the end of Ramadan? Here are the gift ideas from Sony Middle East & Africa’s latest products.    Sony LinkBuds: Never Off The brand new truly wireless LinkBuds are the perfect gift for your Gen Z kids. Featuring a unique open ring design with audio transparency, the LinkBuds link online and offline worlds for a ‘Never Off’ wearing experience. Powered by sensor and spatial sound technologies, the LinkBuds is creating new sound experiences such as AR gaming, new work from home experiences, sound AR navigation, and quick access to music. Priced at AED 849, Sony LinkBuds are available at Sony Boutique Store at The Dubai Mall and Sony MOE at Mall of the Emirates.    Sony WF-C500: Small Size, Big Sound The ......read more

    Kris Gopalakrishnan invests in Resorcio for a 8.19% stake

    Dubai: April 20, 2022: Kris Gopalakrishnan, co-founder of Infosys, invested in a 8.19% stake in Resorcio, a multilingual content aggregator start-up based in Trivandrum, Kerala, India.  The investment has been made through the family office, Pratithi Investments. Resorcio is conceptualized as an e-commerce platform enabling the creation, sharing and monetisation of knowledge. The platform supports multi-lingual content, across a plethora of subjects in various formats. In less than 5 months since its launch, Resorcio has clocked over 2 million unique visitors from across the globe. “Resorcio is an important step towards revolutionizing the growing demand for quality content. Irrespective of the field, the content market place has undoubtedly witnessed an upsurge. In a short span, Resorcio has emerged as a digital space for ......read more

    Zamzam.com Signs MoU with AlBirr Society in KSA

    The agreement will see the online portal provide IT development services to the charitable association Riyadh, KSA, 19 April 2022:  Zamzam.com, the online portal facilitating Umrah booking services in the region, announced the signing of a Memorandum of Understanding (MoU) with AlBirr Charitable Society in Makkah Al Mukarramah. The MoU aims to help develop the Information Technology Unit at the association and was signed by the CEO of Zamzam.com, Mr. Omar Siraj Akbar, and Mr. Hisham Abderrahman Shilly, Vice Chairman of the Board of the AlBirr Charitable Society in Makkah Al Mukarramah. As part of its commitment to the Kingdom’s Vision 2030 to provide support to the society, and within the framework of its Corporate Social Responsibility (CSR)  initiatives, Zamzam.com joins hands with the first charitable ......read more

    Samsung Launches M8 Smart Monitor Across the UAE

    Dubai, UAE April 18, 2022:  Samsung Gulf Electronics today launched the M8, its latest addition to the Smart Monitor series across the UAE. The all-in-one screen caters to modern consumers’ lifestyles, merging the benefits of a smart TV with those provided by a monitor. The Smart Monitor M8 is the must-have item for the new era of hybrid work and streaming content. As versatile as it is powerful, the 2022 Smart Monitor M8 comes packed with enhancements that address consumers’ evolving needs. Featuring an upgraded, stylish design, the new M8 delivers Samsung’s iconic slim design with UHD resolution and a SlimFit cam. “I am delighted to be announcing the availability of our new addition to the Smart Monitor portfolio in the UAE. The M8 is packed with innovation, merging essential capabilities all into ......read more

    LG Releases Preliminary Earnings for First-Quarter 2022

    April 18, 2022:   LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2022.LG reported revenues of KRW 21.1 trillion in the first quarter of 2022, 18.5 percent higher than the same quarter the previous year. Operating profit for the first quarter was KRW 1.9 trillion, 6.4 percent higher than the same quarter the previous year. These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division which will be announced officially later this month.

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    Samsung's Galaxy S22 Series Premium Camera is Built to Make Every Moment Epic

    Today, consumers don’t just expect their smartphones to do a lot — they need their smartphones to do it all. They want to capture, explore and communicate with the world at their fingertips. Those experiences increasingly revolve around video — powered by premium camera capabilities. From streaming the latest shows, to communicating on video chat, to capturing high-res content of friends and family, video has become central to consumers’ daily lives. In fact, in 2022, video on smartphones is expected to account for 79% of all mobile traffic .  We all want the best when it comes to creating, viewing, and connecting with video. That means premium cameras, superfast connectivity, long-lasting batteries, and innovative new ways to share — everything the Galaxy name is known for — to make mobile ......read more

    Gaming Enthusiasts in KSA Can Play Call of Duty to Win in New LG OLED Competition

    Over 700 Participants Are Invited to Compete in the Week-Long Competition, Offering Premium Prizes from LG to Both Winners and Viewers of the Game   JEDDAH, 13 April 2022 – LG Electronics (LG) announces the beginning of its exciting new LG OLED gaming tournament, where players from all over Saudi Arabia will have the chance to compete in 128 teams of six in a bid to win the grand prize. This tournament follows LG’s latest gaming competition, Spot of Triumph, where over 7,000 Saudi gaming enthusiasts had the chance to participate in a month-long series of gaming battles and challenges to win the top prize.   In its upcoming OLED gaming competition, LG has partnered with STC play for Call of Duty to present participants with six stages of single elimination, search & destroy games that run from the ......read more

    Pro Vision Gaming: nubia Releases REDMAGIC 7 PRO for International Markets

    Dubai - April 13, 2022 – nubia released the international version of the REDMAGIC 7 PRO. For a truly ultra-clear display, the REDMAGIC 7 PRO is the "Pro Vision Gaming'' smartphone that challenges the limits of gaming smartphones, making it a beast for gaming and entertainment.   The REDMAGIC 7 PRO is equipped with Red Core 1, a dedicated gaming chip, the latest Snapdragon 8 Gen 1, a powerful 960 Hz multi-finger touch sampling rate: nubia's signature ICE 9.0 multi-dimensional cooling system with a built-in turbofan, and a large 5000 mAh dual-cell battery. The global version of the REDMAGIC 7 PRO is available to purchase from April 27, 2022, with an early bird offer from April 22, 2022.   The Pro Vision Gaming device is available in two models: Supernova with 16GB RAM + 512GB memory, symbolizing ......read more

    Sony World Photography Awards announces OVERALL WINNERS 2022

    PROFESSIONAL, OPEN, STUDENT AND YOUTH WINNERS ANNOUNCED     © Adam Ferguson   The World Photography Organisation is delighted to announce the overall winners in the prestigious Sony World Photography Awards 2022. The acclaimed photographer Adam Ferguson (Australia) has won the Photographer of the Year title and accompanying $25,000 (USD) cash prize and a range of Sony digital imaging kit. Also announced are the ten category winners alongside 2nd and 3rd place of the Professional competition as well as overall winners of the Open, Student and Youth competitions.    Winners are revealed in a celebratory announcement video featuring interviews and reactions from winning photographers, available to view via worldphoto.org/ceremony-2022   The Sony World Photography Awards 2022 ......read more

    Samsung Launches ‘Share The Goodness' Ramadan Campaign For A More Meaningful Holy Month

    Dubai, UAE, 12 April 2022: As Muslims around the world celebrate Ramadan and the values it instils, Samsung Electronics is launching its ‘Share the Goodness’ Ramadan campaign, which aims to inspire people to do better, enable a more meaningful season, and highlight the goodness that Samsung’s ecosystem of products offers to consumers.  Shafi Alam, Head of Direct to Consumer Business & Corporate Marketing at Samsung Gulf Electronics said: “Samsung is always happy to be contributing to meaningful events, a brand tradition carried throughout its history. This time around, we expect our exclusive offers to seamlessly enhance Ramadan celebrations, for families and individuals participating in the valuable moments of  community building on this Holy Month.” Samsung is always keen to provide ......read more

    Capture treasured Ramadan moments with the WIKO T3

    Riyadh, KSA - 12, April 2022: As families spend more time with loved ones during the Holy Month of Ramadan, allow the WIKO T3 to capture these treasured moments in stunning detail. Ramadan is a time of self-reflection, caring for others and creating new memories with the ones we love most. Whether that is for a Iftar meal with old friends or enjoying the atmosphere of an evening stroll through a souk, these are special memories that should be saved forever. Fortunately, the WIKO T3 is capable of doing this in superb detail with its powerful Triple AI camera setup, immersive display and large battery that allows users to take photos, surf the internet or watch their favourite Ramadan TV shows for longer.   But there is so much more to discover with the WIKO T3. Let’s take a closer look. Powerful 48MP ......read more

    Samsung Equips the Museum of the Future With smart VRF Systems

    Designed to circulate continuous flows of cooling vertically, Samsung's VRF systems set to provide higher energy efficiency, individualised control and installation flexibility  Dubai, UAE - 8 March 2022: Samsung Gulf Electronics equipped the Museum of the Future with Variable Refrigerant Flow (VRF) systems. VRF systems deliver world-class energy efficiency and an unmatched Energy Efficiency Rating (EERa), and actively support the national sustainability goals by acting as the backbone of the recently opened museum. The Samsung VRF system was implemented across the operation area in the building with connected individual thermostats and building management system (BACnet) to facilitate and fasten cooling deliveries in real-time. As well as being the largest and most compact DVM system, the Samsung VRF system is also ......read more

    Why the HONOR X8 has the Best Camera Features for Night Owls

    Intelligent AI and Revolutionary Technology Bring Evening Shots to Life The evening can offer an intimate splendor for night owls. From special dining occasions, evening walks or desert adventures, there are many moments the nighttime presents. However, capturing these special memories can often be challenging, with cameras don’t have as much light to work with often unable to snap the moment properly. Some of the common of night photography includes photos that are blurry due to a slow shutter speed, grainy, or dark if your camera can't compensate for the low light. Global technology brand, HONOR, is tackling these challenges with the HONOR X8. Whether camping in the desert or enjoying the evening in the city the HONOR X8 has the latest camera features for nighttime photography. The smart device offers a ......read more

    Lenovo Commits to Hiring 12,000 R&D Professionals, and Outlines Vision to Achieve Net-Zero by 2050

    April 5th, 2022 – At Lenovo’s annual company kick-off to mark the start of Lenovo’s financial year, Chairman and CEO, Yuanqing Yang, set out the company’s bold vision for the year ahead. This includes building on its recent commitment to double investment in Research and Development (R&D) and announcing that the Group will hire 12,000 R&D professionals around the world over the next three years, as well as setting a vision to achieve net-zero by 2050*. The intensified commitment to innovation, underpinned by Environmental, Social, Governance (ESG) commitments, comes as Lenovo continues its transformation from a devices company to a global technology powerhouse that also includes services and solutions.  Lenovo’s CEO outlined the Group’s mission for the year ahead to build new growth ......read more

    Morocco's Mces Africa Esports Reigns Supreme in Free Fire Arab League Season 5

    Dubai, 5 April 2022: Free Fire Arab League Season 4 champions MCES Africa from Morocco overcame stern competition from the best teams in the Middle East and North Africa (MENA) region to win the fifth edition of the Free Fire Arab League.    In the Grand Final stage which saw the 12 qualified teams from across the MENA region go head-to-head, MCES Africa rose to the occasion to get their hands on the winning trophy.   As well as winning a share of the USD $60,000 prize money, MCES Africa also qualified directly to the Free Fire World Series Final Stage while the runner up All Stars Esports  will play in the Free Fire World Series Play-ins, with both representing the MENA region in the international competition in May.   All Stars Esports team, and All Star team whose players come from across different ......read more

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    Samsung Launches its Latest Galaxy S22 Series in the UAE

    Available in three models, Galaxy S22, S22+, and S22 Ultra offer the most cutting-edge display ever yet, powered for creativity, self-expression and to carry you through your busiest moments.    Dubai, UAE –March 10, 2022: Samsung Gulf Electronics today launched the Galaxy S22 Series across the UAE. Galaxy S22, S22+ and S22 Ultra are all equipped with the latest technologies to power you through your day, and night whilst offering a sleek display and revolutionary camera features to inspire creative experiences.    Osman Albora, Head of Mobile Experience ......read more

    The All-Around Ace POCO X4 Pro 5G is Now Available in the UAE

    POCO X4 Pro 5G delivers an all-around flagship-level experience with a 120Hz AMOLED display, 108MP camera, and 67W turbo charging   POCO M4 Pro entertainment powerhouse combines unbeatable affordability, quality, and performance   Dubai, UAE,  9 March 2022: POCO, a popular technology brand among the world's young techies, held the global launch of POCO X4 Pro 5G and POCO M4 Pro last month during the Mobile World Congress (MWC) Barcelona 2022, the world's most influential exhibition for the mobile industry.   This was the company's first official ......read more

    Presentations on the Go With One Quick Share

    LG Offers Easy Meeting Solutions for new ways of Remote Working, Mobile Presentation Solution Dubai, March 09, 2022 - Technology has revolutionised the way we work. Thanks to video conferencing, the majority of employees could continue doing their work from the comfort of their homes, saving time and money. Yet, despite all the technological advancements, individuals never seem to find a way around all the wires. Each gadget like a camera, laptop and projector, makes work a bit more trouble-free and the table more cluttered. Similarly, for those who aren’t tech savvy, it brings the ......read more

    Samsung Livestreams Unpacked 2022 at Decentraland, its First in the Metaverse

    Dubai, UAE, 4 March 2022:  Samsung Electronics has once again proven its pioneering innovative quest to cater to its audiences, mainly GenZ, through the broadcasting of Unpacked, which took place on 9 February in Samsung 837X, an immersive virtual world in Decentraland modelled after the company’s flagship store in New York City. The new experience highlights sustainability and the changes we can all make towards a positive environmental impact. For the first time ever in the metaverse, fans watched Galaxy Unpacked live in the Connectivity Theater, where Samsung set an epic new ......read more

    du Partners with INSEAD Alumni Association UAE to Grow Innovation Ecosystem and Drive Technology Advancements in the UAE

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    Ooredoo and Ericsson Partner to Modernize Oil and Gas Enterprise Network in Qatar

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    Lenovo Tempts Student Gamers with New IdeaPad Gaming Laptops and Legion Wireless Mouse for Gaming, Homework and More

    March 2, 2022 – Lenovo™ introduced its new IdeaPad™ Gaming 3i and IdeaPad Gaming 3 laptop series in two screen sizes, 15-inch and 16-inch, that are ideal for younger, new gamers entering this world of gaming who want to impress with the right gaming firepower. This re-energized lineup sports a stylish makeover inside and out with improved thermal components for quieter gameplay, fresh chassis colors and high-performance detailing, not to mention a beefed-up WQHD+ panel option.    The new IdeaPad gaming laptops are portable enough to tote virtually anywhere ......read more

    For the Second Time Around in the UAE, Samsung Projector ‘The Freestyle' Sells Out on Samsung.com

    Dubai, UAE – 2nd March 2022:  Samsung Electronics has once again sold out The Freestyle on samsung.com following the recent launch for pre-orders on February 14, with fans eager to snap up the innovative new device. The all-new portable screen and entertainment device will resume soon. Until then, consumers can register their interest on samsung.com  Samsung Electronics’ The Freestyle has been designed to match the versatile lifestyle of today’s users by allowing them to embrace their passions with flexibility. The Freestyle versatility is embodied by its ......read more

    Honor Announces Global Launch of All-New Honor Magic4 Series at MWC 2022

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    Productivity Unleashed with Latest ThinkPad™ Laptops and ThinkVision™ Mobile Monitor

    • Performance-enhanced ThinkPad X1 Extreme Gen 5 delivers supreme power • ThinkVision M14d USB-C monitor is world’s first 14-inch 16:10 mobile display14 • ThinkPad P16s Gen 1 & P14s Gen 3 delight professionals needing ISV-certifications on the go • Comprehensive ThinkPad T series exemplifies the workhorse laptop   February 28, 2022 – Today at MWC™, Lenovo™ announced the latest additions to its ThinkPad and ThinkVision portfolios. The latest ThinkPad X1 Extreme Gen 5, powered by up to the latest Intel vPro® with 12th Gen ......read more

    Galaxy Buds2: Immerse Yourself in Deep, Rich Audio

    February 28, 2022:  Get ready to indulge in a new level of premium sound quality with Galaxy Buds2. Delivering a rich, balanced sound, Samsung’s next-generation earbuds come with dynamic two-way speakers, enhanced Active Noise Cancellation and a comfortable fit that you can wear for a long period of time. With a range of new features to take your audio experiences to the next level, Galaxy Buds2 not only make your voice clearer on calls but they also allow you to be completely immersed in your music, videos, and entertainment. Galaxy Buds2 are the lightest and smallest earbuds ......read more

    Lenovo Delivers Record Quarter and Holds Biggest Market Share in the Gulf at 27.8%

    LENOVO GROUP: THIRD QUARTER RESULTS 2021/22   Mirroring its global success, Lenovo’s regional results indicate that it has achieved the largest consumer market share and is the leading PC vendor for Small Medium Businesses (SMB)    Dubai, United Arab Emirates, February 25, 2022– Lenovo Group (HKSE: 992) (ADR: LNVGY) today announced record quarterly results for the Group, with historic highs for both profit and revenue and the Group’s first US$20 billion quarter. The company’s focus on innovation and profitability, supported by its operational ......read more

    Sony Introduces New XAV-9500ES Touchscreen In-Car Entertainment System

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    Demand for Samsung Galaxy S22 46% Higher Compared to its 2021 Predecessors

    Dubai, UAE – 24, February 2022 – Samsung Gulf Electronics is attracting GCC wide attention with the launch of its new Galaxy S22 Series as pre-orders keep increasing every day, and more stocks are now planned to deliver to huge customer demand, as the latter surged 46% higher than its 2021 predecessors in the GCC alone.  Osman Albora, Senior Director – Mobile Experience Division, Samsung Gulf Electronics, said: "We are absolutely delighted about the region wide response to our newly launched Galaxy S22 series. Such monumental interest in Galaxy S22 series has ......read more

    Upgrade Your Laptop With LG Gram

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    Sony Introduces LinkBuds, a New Frontier for Headphones

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    Rise to the Challenge with the All-New Redmi Note 11 Series

    Starting at AED 699/-, Redmi Note 11 series, once again makes flagship-level specs more accessible, raising industry standard with four all-new devices Dubai, United Arab Emirates; February 16, 2022 – Xiaomi announced the launch of Redmi Note 11 series in the UAE, pushing forward the legacy of Redmi Note series with four all-new devices: Redmi Note 11 Pro 5G, Redmi Note 11 Pro, Redmi Note 11S and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series again brings powerful upgrades to its camera system, charging speed, display, and ......read more

    Samsung's all-new Portable Screen and Entertainment Device “The Freestyle” Now Available for Pre-Order across the UAE

    The Freestyle provides content How You Want It, When You Want It, Where You Want It Dubai, UAE, February 14, 2022: Get ready to use Samsung’s cutting-edge technology to enjoy a new, convenient and flexible watching experience – The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, is available for pre-orders from February 14th till February 28th across the UAE. Samsung Electronics’ all-new portable, smart projector has been designed to match the versatile lifestyle of today’s users by allowing them to embrace their ......read more

    Samsung Galaxy Tab S8, S8+ and S8 Ultra Now Available for Pre-Order in the UAE

    Customers who pre-order the Galaxy Tab S8 series from Samsung retail shops will receive the new Book Cover Keyboard and 1 year Samsung Care+, while those who purchase the Galaxy Tab S8 series from Samsung.com will receive the same offer in addition to 5x Samsung Rewards points, as well as trade-in opportunities with doorstep evaluations with Samsung’s partner Cartlow. Dubai, UAE – February 11, 2022 – Samsung Gulf Electronics today announced the pre-order rollout of its new Galaxy Tab S8 series in the UAE. Sophisticated hardware, premium productivity features, are all ......read more

    Starting the New Year with a Smart Home Ecosystem from LG

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    New Samsung Galaxy S22, S22+ and S22 Ultra Now Available for Pre-Order in the UAE

    Dubai, UAE – February 10, 2022 – Samsung Gulf Electronics today announced that pre-orders for new Galaxy S22 Series is now available across the UAE. Galaxy S22, S22+ and S22 Ultra introduce dynamic cameras with advanced intelligent image processing to make every moment epic. Built with a bold, sustainably conscious design, Galaxy S22 Series is designed to be both beautiful and environmentally conscious.    “The new Galaxy S22 Series is an amazing step forward and we are excited to its fast approaching launch in the UAE. Inspired by the onset of the digital ......read more

    Under the slogan (towards 100% digital government) TDRA Issues the UAE Digital Transformation Enablers Report

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    Achieve Surround Sound with LG Sound Bar

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    Jumbo's Biggest Raffle Draw Awards UAE Shoppers 1KG Gold

    February 07, 2022:  Jumbo Electronics, a leading consumer electronics retailer in the UAE announced the winners of it’s Dubai Shopping Festival 1KG gold prize at Mall of The Emirates. The lucky winner of the 1KG Gold is Mr. Raveesh Pillai, who has been living in the UAE for the last 15 years, in addition to the 1KG winner there were also 47 daily 10gm Gold winners at Jumbo during the DSF.   The winners entered the draw using their digital raffle coupon, acquired after spending a minimum of AED 1,000 in the Jumbo stores or on jumbo.ae online during the Dubai Shopping ......read more

    Sony Corporation Achieves an Increase of 32% in Operating Income for Q3 FY2021

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    Samsung's Soundbar Range takes Sound Quality and Innovation to an Entirely New Level

    February 01, 2022:  Inspired by an ever-evolving content culture, sound today is constantly becoming richer, fuller, and more expressive. The days of one-directional ‘mono’ sound are long gone, and Samsung is at the forefront of this trend, ushering in a new era of multi-directional channels that allow sound to fill up the surrounding space and deliver cutting-edge audio experiences.  With customer expectations constantly increasing as a result, Samsung has spared no effort in developing high-quality soundbar products that deliver the most realistic, crystal clear ......read more

    LG Supports Growing Demand for HVAC Retrofitting Across Healthcare Environments

    As Administrator and Developers Strive to Achieve Greater Operational Excellence, LG is Delivering a Suite of Advanced Air Purification and Ventilation Technologies Dubai, January 28, 2022:  Each type of building or commercial facility has its own set of requirements for comfort and energy consumption. However, healthcare facilities present a particularly unique set of requirements for the installation of HVAC systems.  Simultaneous climate and airflow control is crucial to preserving the health and safety of patients and healthcare workers alike. Yet, it can often be ......read more

    Samsung Electronics Announces Fourth Quarter and FY 2021 Results

    Record quarterly revenue of KRW 76.57 trillion, operating profit at KRW 13.87 trillion Consumer electronics to focus on maintaining solid profitability January 28, 2022 – Samsung Electronics today reported financial results for the fourth quarter and the fiscal year 2021. The Company posted KRW 76.57 trillion in consolidated revenue, a quarterly record and KRW 13.87 trillion in operating profit in the quarter ended December 31, 2021. For the full year, it reported KRW 279.6 trillion in revenue, a new historic high and KRW 51.63 trillion in operating profit. The fourth quarter ......read more

    LG Announces 2021 Financial Results

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    1300 contestants have participated in the hackathon TDRA honors the winners of the International Virtual Hackathon

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    Sony FX6 Firmware Update Boasts New Features Including Real-Time Tracking and Breathing Compensation

    Dubai, UAE, 25th January 2022 – Sony Middle East & Africa announced a new firmware update (Version 2.00) for full-frame Cinema Line camera, FX6, which includes AI-based Real-time Tracking – a long-awaited Auto Focus feature that enables extreme precision when tracking subjects. Real-time Tracking uses colour, pattern (brightness) and distance (depth) data to process spatial information in real time and AI detects and keeps track of the subject’s eye and face for tenaciously high accuracy. Based on customer feedback, Sony incorporated new technologies into the ......read more

    Seamless Streaming Achievable With LG's Ultra Large TV's

    Consumers Can Purchase LG TV’s and Stream Apple TV Content for up to Three Months     Dubai, January 24th – With the start of the new year comes the release of a bevy of bingeworthy movies and TV shows to stream. From Netflix’s guilty pleasure, Emily in Paris, to Apple TV’s Ted Lasso, there is truly something for everyone to enjoy. In this era of premium at-home streaming, now is the perfect moment to upgrade to a new TV – one that can bring out the lights of Paris, feel the energy of an exciting football game, or sense the tension of an ......read more

    Wearable Air Purifier: A Breath of Fresh Air

    LG’s Wearable Air Purifier Offers Smart Technology to Everyday Problem  Over the years, there has been a growing awareness on the long-term impact of air pollution. Indoor air, due to lack of circulation, is five times as polluted as outdoor air, leading to many airborne pollutants thriving inside, which has propelled the need for air circulation solutions across commercial and residential environments. Many homeowners now recognize that purifying the air from elements like dust, smoke, odours, gases, viruses, and pollen, is beneficial to ensuring a healthy home ......read more

    Examining Samsung's Galaxy S21 FE 5G: The Everyday Epic for Fans

    January 24, 2022: Many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by leading transformation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.  The Galaxy S21 FE 5G is a smartphone that delivers select fan-favorite Galaxy S21 premium features in a well-rounded package to empower people to explore and express themselves. Equipped with the Galaxy S21’s same striking design, high-level performance, pro-grade camera and ......read more

    Setting a New Standard for Smartphones in Our Changing World

    January 21, 2022:  When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries – to remote work, schooling, entertainment and fitness – and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.  The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.  It’s not enough for mobile innovation to just evolve with the world. ......read more

    LG to Showcase Advanced Diagnostic and Imaging Technologies at Arab Health 2022

    Visitors to the Leading Healthcare Exhibition Can Discover How LG’s Medical Monitors and Digital X-ray Detectors Contribute Towards Elevated Patient Care Dubai, January. 21, 2022:  Next week at Arab Health 2022, LG will be presenting its latest innovations within the medical display market – illustrating technology’s ability to empower more accurate diagnosis, treatment and overall patient care.  With the extended impact of the pandemic being felt by many within the healthcare community, hospitals, offices and clinics have found themselves inundated with ......read more

    Experts Behind Samsung's Newest Products and Technologies Discuss Innovating for the Future

    January 20, 2022:  Samsung’s CES 2022 booth was full of eye-catching innovations. But which products and technologies viewers and visitors absolutely did not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look. Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center  and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on ......read more

    du signs MoU with Security Industry Regulatory Agency to Enhance Services in the UAE

    • The MoU sets the means of co-operation between the du and SIRA in the field of security  • du keen to collaborate with prominent government entities to ensure the provision of sustainable and safe services to customers   Dubai, UAE, 19th January, 2022: du, from Emirates Integrated Telecommunications Company (EITC), has signed a Memorandum of Understanding (MoU) with the Security Industry Regulatory Agency (SIRA) to strengthen collaboration and enhance safety and security services in line with the UAE’s strategic vision. The MoU was signed by H.E. Khalifa ......read more

    TDRA launches the UAE Verify platform

    The new platform uses blockchain technology and allows government and private entities to verify the authenticity of digital documents. Majed Al Mesmar: the "UAE Verify" platform enhances comprehensive digital transformation by utilizing the latest technologies and future trends. Majed Al Mesmar: "the new platform harmonizes with the UAE Government Charter for Future Services. It will play an important role in developing digital services and channels and enhancing the happiness of society." The UAE, 18 January 2022: The Telecommunications and Digital Government ......read more

    Sony World Photography Awards Announces Student and Youth Competitions 2022 Shortlists

    EXHIBITION: 13 APRIL - 2 MAY 2022 l SOMERSET HOUSE, LONDON January 18, 2022:  The World Photography Organisation announces today the shortlisted photographers in the Student and Youth competitions of the Sony World Photography Awards 2022. Winners of Student Photographer of the Year and Youth Photographer of the Year will be announced on 12 April and will go on display as part of the Sony World Photography Awards 2022 exhibition at Somerset House, London. STUDENT COMPETITION SHORTLIST  The Student shortlist showcases series of works by 10 students at leading international ......read more

    Samsung Electronics Joins Home Connectivity Alliance to Drive the Future of Connected Home Experiences

    Samsung to work with HCA to enhance smart home experience through interoperability in home appliances, HVAC systems and TVs.  The new global organization aims to give consumers more options to customize their smart home ecosystems while improving data privacy and device safety January 18, 2022: Samsung Electronics announced its membership in the Home Connectivity Alliance (HCA) together with leading manufacturers in the smart home space, aiming to promote interoperability and greater safety. Samsung Electronics is a founding member of the HCA along with Arçelik The ......read more

    LG's Newest Innovations Earn Wide Range of Honors at Ces 2022

    LG OLED Continues Long-Standing History of Honors at World’s Preeminent Consumer Technology Show   January 18, 2022 – LG Electronics USA swept up a grand collection of CES® awards at the 2022 event across its home appliance, home entertainment and business solutions categories. In all, LG tallied approximately 150 awards and accolades from various publications covering the first-ever physical/virtual hybrid CES event.   Among the top honors earned were 24 CES Innovation Awards and the 2022 CES Editor’s Choice awards from USA TODAY’s ......read more

    2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color Accuracy

    • Lifestyle TVs receive ‘Glare-Free’ verification from UL, ‘Eye Care’ certification from VDE in Germany  • Twenty new QLED models named world’s-first ‘Pantone Validated’ screens   January 14, 2022:  Samsung Electronics Co., Ltd. today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.     The 2022 Samsung Lifestyle ......read more

    LG Joins IBM Quantum Network for Advance Industry Applications of Quantum Computuing

    Relationship to Support Big Data, AI, Connected Cars, Digital Transformation and Robotics Applications     Dubai, Jan. 14, 2022 – LG Electronics (LG) today announced joining the IBM Quantum Network to advance industry applications of quantum computing. By joining the IBM Quantum Network, LG will receive access to IBM’s quantum computing systems, as well as to IBM’s quantum expertise and Qiskit, IBM’s open-source quantum information software development kit.     Using IBM Quantum technology, LG aims to explore applications of ......read more

    Lenovo's New Yoga PCs Blend Elevated Design with Sustainability

    Dubai – January 13, 2022:  It was 10 years ago at CES® when Lenovo™ debuted its iconic 360-degree flexible hinge design on the world’s first multi-mode Yoga™ 2-in-1 laptop that redefined the industry. Designed for versatility and portability as users flip-and-fold from work to play, the sophisticated style of Lenovo Yoga continues to delight. Now a decade later, the Yoga spans and stretches across form factors, bringing bold innovation and refined craftsmanship to consumers in a ‘work/learn/play-from-anywhere’ world.   The ......read more

    Sony Exhibits at CES 2022

    Introducing technologies and initiatives that create new value to fill the world with emotion   Dubai, UAE - 13 January 2022:   Sony exhibited at CES 2022 that took place in Las Vegas, Nevada and online in January 5.   Sony’s Purpose is to “fill the world with emotion, through the power of creativity and technology.” Based on its corporate direction of “getting closer to people,” Sony is working to create new value that inspires people’s emotion, by getting closer to creators and users. Kenichiro Yoshida, Chairman, ......read more

    Samsung Launches Galaxy S21 FE 5G - The Ultimate Smartphone Designed for Fans in the UAE

    Dubai, UAE – 12 January 2021:   Samsung Gulf Electronics has announced that Galaxy S21 FE 5G of the Galaxy S21 series is available for purchase across the UAE. The  Galaxy S21 FE 5G is a smartphone that delivers select fan-favorite Galaxy S21 premium features in a well-rounded package to empower people to explore and express themselves. It is equipped with some of the most-loved aspects of the Galaxy S21 — eye-catching design, powerful performance, pro-grade camera, and seamless ecosystem connectivity. Osman Albora, Senior Director – Mobile Division, ......read more

    Sony Middle East & Africa Broadens Availability of 360 Spatial Sound Experience with Upgrade to HT-A7000 and HT-A5000 Premium Soundbars

    Dubai, UAE, 11 January 2022 – Sony Middle East & Africa announced a software upgrade for the premium HT-A7000 and HT-A5000 soundbars, which will add the customer-loved 360 Spatial Sound Mapping capabilities that first premiered in the HT-A9 home theatre system in 2021 . Customers can access this innovative feature when connecting their soundbar to Sony’s new SA-RS5 wireless rear speakers, launching April 2022, or the currently available SA-RS3S wireless rear speakers.    With Sony’s revolutionary 360 Spatial Sound Mapping technology, customers can feel ......read more

    Samsung's Monitor Lineup Sets New Record for CE Accolades With Nine Awards

    January 10, 2022:  Samsung Electronics announced that its 32-inch Odyssey Neo G8 monitor earned a Best of Innovation Award in the Gaming category at CES 2022.   Samsung’s lineup received 2022 Honoree accolades across the board, including for the 55-inch Odyssey Ark, the 49-inch Odyssey Neo G9, the 32-inch Odyssey Neo G8, the 34-inch Odyssey G8, the 32-inch Smart Monitor M8 and the 32-inch High Resolution Monitor S8. This marks the ninth accolade that Samsung monitors have received at this year’s CES, setting a new record for the lineup at the world’s largest ......read more

    LG Levels Up the Laundry Experience With the Latest in Washing and Drying Solutions

    Leveraging Enhanced AI Technology, LG’s Latest Innovation Delivers Unrivaled Convenience and Gentle Clothing Care Dubai, January 07, 2022:  At CES 2022, LG Electronics (LG) is showcasing a smarter, more seamless way to get laundry done with its new washer and dryer pair, and LG WashTower. The new laundry solutions feature LG’s enhanced Artificial Intelligence Direct Drive (AI DD™) technology, proven steam technology and an array of functions that make washing and drying clothes more convenient than ever. With LG’s enhanced AI DD technology, the new ......read more

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