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    Featured in Technology
    Western Digital and Dropbox Team to Accelerate Deployment of Leading-Edge Cloud Infrastructure for Today's Online World

    Dropbox is One of the First to Qualify the Ultrastar 20TB SMR HDD, Placing them at the Forefront of Leveraging Data Center Capacity, Efficiency and Scalability for Meeting the Increasing Demands of Cloud Storage and Services by Businesses, Teams and Individuals Around the World   Dubai, UAE, October 27, 2020:   Empowering the world’s most essential data infrastructures, Western Digital Corp. (NASDAQ: WDC) announced that Dropbox Inc. (NASDAQ: DBX), a leading global collaboration platform, is one of the first to qualify the Ultrastar DC HC650 20TB, host-managed, shingled magnetic recording (SMR) hard disk drives (HDD).  With Western Digital SMR HDDs serving as the storage foundation for its custom-built, multi-exabyte storage platforms, Dropbox continues its strategic path, taking ......read more

    Insightful and Intuitive: The Next-Generation Features that Seamlessly Integrate the Galaxy Z Fold2 5G with the Galaxy Ecosystem

    United Arab Emirates -  October 25, 2020:    Excitement is at all-time high following the release of Samsung’s latest flagships. Several devices have been released to the market in quick succession – exceeding the expectations of every Galaxy enthusiast and empowering them like never before. At Samsung, our vision has always been to delight our customers. Based on the overwhelmingly positive feedback concerning our latest releases, this is something we have accomplished once more.  One such device is, of course, the Samsung Galaxy Z Fold2 5G, the innovative phone that is already changing the shape of the future. Comprising new innovative tools and next-generation technologies, the Galaxy Z Fold2 5G is redefining powerful performance in the palm of one’s hand and has initiated a brand new chapter ......read more

    Huawei Launches Petal Search, Petal Maps, HUAWEI Docs and More

    UAE, Dubai, 25 October 2020:   Huawei today announced new developments to Huawei Mobile Services ecosystem at the HUAWEI Mate 40 Series launch event, launching Petal Search, Petal Maps, HUAWEI Docs, levelling up global Huawei users' digital experience with other new updates. Hardware and software integration enhances digital lifestyle experience Huawei’s official search engine app, Petal Search now is available in over 170 countries and regions and supports over 50 languages, letting users conveniently and instantly find out the information and services they need.    Petal Search offers search capabilities across more than 20 categories, including apps, news, videos, images, shopping, flights, and local business. It also develops and integrates various tools, such as weather, calculator, rate ......read more

    Leap Further Ahead with HUAWEI Mate 40 Series: Huawei Unveils the Most Powerful Mate Line-up Ever

    Dubai, United Arab Emirates, 24 October 2020:   Huawei Consumer Business Group (BG) bolstered its product line-up with the advanced HUAWEI Mate 40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to create the best Mate ever.  The HUAWEI Mate 40 Series has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices and now the latest flagship smartphones take Mate to new heights with the best technology in the industry. From powerful performance to unique user interactions, everything about the HUAWEI Mate 40 Series has been fine-tuned to provide the most ......read more

    Etisalat Group Reports a 6% Increase in Consolidated Net Profit for Q3 2020 to AED 2.4 Billion

    Abu Dhabi, 22 October 2020:  Etisalat Group today announced its consolidated financial statement for the Q3 2020 ending 30th September 2020. Q3 Financial Highlights and Key Developments    • Aggregate subscriber base reached 149 million; representing Year over Year increase of 1%. • In Q3 2020, consolidated revenues reached AED 13.0 billion, while consolidated net profit after Federal Royalty amounted to AED 2.4 billion, an increase of 6% compared to same period last year.  • In the third quarter, Consolidated EBITDA amounted to AED 6.9 billion, representing an increase of 2% year over year and resulting in EBITDA margin of 53% • Etisalat subscribers can now access 5G fixed networks for the first time from their homes in UAE • Etisalat partnered with Ericsson to ......read more

    Stay Ahead of the Game with HONOR Smartphones

    Optimize Next Mobile Gaming Match with Premium Features from HONOR   United Arab Emirates,  October 21, 2020:    With UAE mobile users increasing their time on their devices, research show that the most popular type of apps in the MENA region are online and mobile games.  As the MENA region is home to the world’s most active gaming community, reports estimate that the MENA gaming market will be worth US$6billion by 2021 . With the Middle East seeing a surge in mobile gaming it is no wonder consumers are looking for a mobile device to match their gaming enthusiasm.  Global technology brand, HONOR, understands that elevating users’ game-play experience and performance so they can enjoy and gain a competitive edge has become a priority. HONOR devices offer intelligent software ......read more

    Make Family Meals Easier, Faster and Healthier With NeoChef™

    LG’s Advanced Microwave Ovens Bring Convenience and Creativity into the Kitchen   United Arab Emirates,  October 21, 2020:   As homeowners strive to maintain a work-life balance, preparing meals which are not only tasty, but are also healthy remain a top priority. Yet, finding the time to make such dishes can often be a struggle. Designed to make cooking faster and more enjoyable are LG’s NeoChef microwaves offer a host of smart features to enable even amateur chefs the opportunity to create healthy dishes in less time. Even Heating and Defrosting When heating food in a microwave oven, common pain points include users finding their items hot in the center and cold on the outside, or one side heated more than another. In a conventional microwave, this temperature difference can amount to a ......read more

    Samsung Electronics Becomes Top Five in Interbrand's Best Global Brands 2020

    Samsung ranked 5th place with brand value of USD 62.3 billion, a twelvefold increase from its initial evaluation in 2000     United Arab Emirates,  October 20, 2020:   Samsung Electronics announced today that it has become number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion.     Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year. Samsung ascended to the global top five in three years after reaching number six in the list of Best Global Brands 2017.    The company has been recording consistent growth in terms of brand value ......read more

    How Smart Assistants Enhance Convenience and Connected Living

    HONOR Devices Simplify Daily Tasks with Huawei Assistant    United Arab Emirates,  October 19, 2020:  Intelligent virtual assistants (IVA) have seen tremendous growth as AI technology has enhanced its application across devices. The functionality offers accessibility and unrivaled convenience that have helped drive its success in the market.  Reports estimate that the global IVA market reached a value of US$ 2.75 Billion in 2019 , showing the increasing interest and value for this artificial intelligence.   In HONOR’s Intelligent Living report, it looked at how smart assistants play the role of interfacing with users across multiple touchpoints in the digital ecosystem. Smart assistants must be able to communicate across devices, mobile apps and cloud services to provide actionable ......read more

    du Announces Pre-Orders for iPhone 12 Pro and iPhone 12 Pro with 5G

    UAE customers can now place orders for the best iPhone ever with the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system and the biggest Super Retina XDR display ever on an iPhone Dubai, UAE, 17 October 2020: du, from Emirates Integrated Telecommunications Company (EITC), is bringing the iPhone 12 Pro and iPhone 12 to the UAE, with pre-orders starting from October 16 at 4pm to October 23 at 8am. Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide. UAE customers can now enjoy the device’s next-generation capabilities on du’s faster and more reliable 5G network. With a beautiful all-new design, iPhone 12 models feature an unparalleled new camera systems, edge-to-edge Super Retina XDR displays for a more immersive viewing experience, the ......read more

    Samsung Announces Availability of the Galaxy S20 FE Across the UAE

    The Galaxy S Series has delivered premium smartphone experiences for over a decade and the latest addition to the category has been created based on the feedback of Samsung enthusiasts Dubai, UAE, 17 October 2020:  Samsung Gulf Electronics today announced that the all-new Galaxy S20 Fan Edition (FE), the latest premium flagship smartphone, is now available for purchase in Samsung brand stores and authorized retailers  across the UAE. Created in line with Samsung users' recommendations, the Galaxy S20 FE comprises many features synonymous with the Galaxy S20 Series and a design that offers an entirely new look and feel - at an accessible price point.  “Here at Samsung, we have always been driven by our vision to inspire our customers with innovative technologies, products, and designs that enrich their lives ......read more

    Reduce Food Waste With a Smart Refrigerator

    Intelligent Features from LG InstaView Maintain Freshness for Longer     United Arab Emirates,  October 14, 2020:  While more people are cooking at home, trying out new recipes and spending greater time enjoying meals with family, there is a prevalent issue taking place in the kitchen. And that is food waste. As more people choose grocery shopping over ordering meals in an effort to save money and eat healthier, food is still finding its way into the waste bin. According to the United Nations, about 1.3 billion tons of food is wasted each year globally, equivalent to one third of all the food produced for human consumption. The amount of food wasted is more than enough food to feed all the hungry people in the world, more than 800 million mouths.  As World Food Day aims to raise awareness about the ......read more

    Samsung's Twin Cooling Plustm Refrigerator: How Families Are Benefitting From a Flexible and More Dynamic Kitchen

    United Arab Emirates,  October 14, 2020:  The profile and popularity of Samsung's innovations continue to evolve across the GCC. Brand enthusiasts are increasingly eager to acquire the latest releases at every opportunity, products that comprise next-generation technologies and deliver new value. At Samsung, our mission to excite, delight, and empower you goes beyond the world of entertainment and professional life. Besides smartphones, TVs, tablets, and wearables, another area that also garners vast attention and interest is our home appliances segment. One of the standout highlights from this category that has attained widespread approval is our range of Twin Cooling PlusTM refrigerators, which have succeeded in rejuvenating kitchens and empowering people in several areas relating to cooking. One of the most important ......read more

    Upscale Laptop Security with Enhanced Protection on the HONOR MagicBook Series

    HONOR PC Prioritizes Privacy with Smart Features   United Arab Emirates,  October 14, 2020:   As nationwide remote working has surged across the UAE, cybersecurity threats have increased as hackers take advantage of vulnerable devices. Laptop cameras are particularly susceptible and perhaps one of the most invasive forms of hacking. According to a survey conducted by HP  , the awareness of webcam hacking is high, with 79 percent of respondents understanding their privacy could be compromised via their laptop’s webcam. The majority of those surveyed physically cover their laptop webcams with tape, post-it stickers, or pieces of paper in order to feel more secure.  As cybersecurity continues to remain a top concern for laptop users, global technology brand, HONOR, has developed enhanced technological ......read more

    Huawei Launches the HUAWEI FreeBuds Pro in the UAE

    Iconic. Smart. Comfortable. The world's first dynamic noise cancellation True Wireless Stereo earphones are set to redefine noise cancellation and are available in stores from October 22nd, 2020 United Arab Emirates,  October 14, 2020:   Huawei Consumer Business Group (BG) today announced the launch of its latest flagship True Wireless Stereo (TWS) earphones, the HUAWEI FreeBuds Pro in the UAE. HUAWEI FreeBuds Pro is the world’s first intelligent dynamic noise-cancelling earphones and this year’s flagship among Huawei’s audio products, further establishing Huawei as a pioneer and innovator in the TWS earphones field. The new earphones deliver exquisite craftsmanship, long-lasting comfort, intelligent dynamic active noise cancellation, long-lasting battery life and a wide range of smart interaction ......read more

    Realme Launches 7-series 65W Fastest Charging Phone in UAE

    The realme 7 Pro can charge up to 13% in just three minutes and 100% in only 34 minutes, making it the world’s fastest charging smartphone among its peers. Dubai - October 13, 2020: Realme, the fastest charging smartphone in the world, launched its 7-series dynamic smart phones in the UAE. realme offers unparalleled excellence and breathtaking design with its two new smart devices -- 7 and 7 Pro – with the brand’s key focus on catering to the needs of the younger generation and professionals. The devices are manufactured with trendsetting technology that is distinctive in the market.   The new range of realme brings spotlight on the trendy devices loaded with attractive features to provide seamless experience to the youth.  The rapidly growing smartphone brand brings groundbreaking products that ......read more

    SITA Partners With Jordan's Ministry of Digital Economy and Entrepreneurship to Develop Young Talent

    United Arab Emirates,  October 11, 2020:   Jordan’s Ministry of Digital Economy and Entrepreneurship (MODEE) has signed an MoU with SITA, the global IT provider for the air transport industry, to support the employment of new graduates in Jordan.  The agreement aligns with MODEE’s training and employment program that aims to secure jobs for young graduates specializing in IT and Telecommunications. The partnership is also in line with SITA’s vision to expand its Amman office and grow its global operations team. Currently 68 IT experts support over 300 airports and airlines across the world from the SITA Support Centre based in the city.  “This partnership will aid our ongoing efforts to provide jobs opportunities to young graduates in Jordan with leading international companies while ......read more

    LG Empowers UAE Businesses to Accelerate Air Solutions Agenda

    Company’s Sees Growth Across Air Conditioning and Air Purification Portfolio in 2020   United Arab Emirates,  October 11, 2020:   As the pandemic unfolded, the need for more advanced air solutions was quickly recognized by businesses the world over, with organizations accelerating their efforts to install new heating, ventilation and air conditioning (HVAC) technologies at unprecedented speed and scale.  With physical spaces now either fully open, or experiencing phased re-openings, from major transport hubs, hotels and entertainment venues, to offices and schools – three common challenges remain: operating efficiently, maintaining comfortable environments and instilling a sense of confidence for people to return.  As a market leader in air solutions, LG Electronics (LG) continues to ......read more

    Samsung's Uniquely Designed TV Products Portfolio Enhances Consumers' Lifestyles

    United Arab Emirates,  October 10, 2020:  Samsung’s latest lifestyle TVs have been developed to offer heightened elements of elegance and beauty. Unlike conventional TVs, each product of new range blends effortlessly into all surroundings, adding an artistic component and extra dimension never before seen in households through exquisite and incomparable design. Lifestyle and design have emerged as a way of life for today’s consumers, a concept that has brought increased demands for new products that complement the needs of users.  Through creativity, intuitiveness, and the latest technology innovations, Samsung’s engineers developed three next-generation lifestyle TVs that, while different in their own unique way, provide exactly that on every occasion. Here, we explore why The Sero, The Serif, and The ......read more

    Galaxy Note20 Series: Five Outstanding Features Sure to Boost Creativity

    United Arab Emirates,  October 08, 2020:  The Galaxy Note20 Series has made a big impact on the smartphone market since its recent arrival. After months of anticipation and excitement among Samsung enthusiasts, the capabilities of these incredible next-generation devices have been explored in their entirety across the GCC since the regional launch. The latest additions to the popular Note series, the Galaxy Note20 and Galaxy Note20 Ultra 5G, have followed in the footsteps of their predecessors and exceeded expectations, enjoying commercial and critical success, delivering new meaning to smartphone experiences, and enhancing user interactions with the Galaxy ecosystem.  At Samsung, we understand that technology is an enabler to increase productivity, improve performance, to demonstrate creative potential. And this is ......read more

    With a Sleek Ultra-Light Design and Multi-screen Collaboration, the New HUAWEI Matebook X Changes How You Multi-Task

    UAE Pre-orders for the new flagship laptop start on October 8th, 2020 and include free gifts worth 1,299AED At its best technology is a trusted companion that can bring us better efficiency and help us be more productive. That is why having the right tool is key. The new HUAWEI MateBook X showcases Huawei’s artistry and top-notch technology. Weighing only 1Kg, Huawei’s latest Most Elegant Thin & Light Laptop is not only Ultra-light and thin but it also comes with a stunning 3K HUAWEI Infinite FullView touchable display, smart multitasking features, solid performance and so much more! Consumers do not have to wait long to enjoy these powerful features and technology either as the            HUAWEI MateBook X is available for pre-order in the UAE from October 8th, 2020 for 5,499AED. The ......read more

    New and Exclusive NeckDoctor Products Launch for Laptops in the UAE Stand More, Sit Less

    United Arab Emirates,  October 07, 2020:  NeckDoctor, the original ergonomic monitor arm company launches two unique new products in the region. NeckDoctor for Laptops, the Portable Ergonomic Laptop Stand Desk Workstation and NeckDoctor for Laptops-L, the Height Adjustable Ergonomic Laptop Standing Desk Workstation offering high-quality solutions for office and home to prevent improper sitting postures that strain the muscles and connecting tissues around the neck, head, back, spine and shoulder. Founder Tarun K. Balani, & CEO – NeckDoctor, “Sedentariness begins with redesigning our workspace and rethinking how we function within that space. Thus, the first step toward solving the sit or stand dilemma is develop a healthy, balanced approach, combining periods of seated work with periods of standing work ......read more

    Young Professionals Achieve Cross Device Compatibility with HONOR Magic-link 2.0

    Seamless Connectivity for the Modern Multitasker   United Arab Emirates,  October 05, 2020:   For the young professional, working on multiple projects is common practice. Meaning this modern multitasker is always searching for ways to increase productivity, streamline tasks and improve their focus. With an arsenal of intelligent devices, this digital consumer expects seamless connectivity to enhance workflow. Global technology brand, HONOR, has invested in ways to address this growing need with a unique operating feature as part of its all-scenario intelligent ecosystem strategy.   The innovative HONOR Magic-link 2.0 lets HONOR and Huawei smartphones connect with the HONOR MagicBook laptop with one simple tap. This function supports fast transfer of pictures and videos and the cross-platform ......read more

    New Stop for Tech Lovers: Sony MEA Opens Second UAE Store at Mall of the Emirates

    Sony MOE will offer complete digital imaging products and solutions, including latest range of headphones, for tech savvy customers in the UAE  5 October 2020 - Dubai, UAE: UAE tech savvy customers can check out the latest digital imaging products and headphones at the second Sony branded store located in the Mall of the Emirates (MOE).  Formerly branded as the Kansas store, Sony MOE will offer the latest range of industry leading Alpha mirrorless cameras, lenses and fixed lens compact series cameras. The new store will also offer a photoshoot section where customers can test and experience the latest Sony cameras.  A section at the new store will be dedicated to Sony’s latest range of headphones, including the new WH-1000XM4 noise cancelling, among others.  As part of the opening, Sony MOE will ......read more

    Realme to Launch 65W Fastest Charging Smart Phone 7 Series Soon in UAE

    Dubbed the fastest charging smart phone in the world, the new range brings spotlight on the young and trendy with devices loaded with seamless experience and top-end features Dubai – October 5, 2020:   Realme, the rapidly emerging smartphone brand in the world, is all set to launch its vibrant new realme smartphone 7 series in the UAE. The brand targets the younger demographic that is increasingly conscious for value-for-money products with top-end features and seamless experience. In just two years’ development, realme has entered 61 markets on five continents bringing together a combination of forward thinking technology and trend setting design, till now realme’s global user base has grown up to 45 million. Dubbed the 65W fastest charging smart phone in the world, realme brings trend-setting ......read more

    Other Top Stories from Technology
     
    Huawei Announces New Most Elegant, Thin and Light HUAWEI MateBook X in the UAE

    The new flagship laptop is available for pre-orders from October 8th, 2020 and gives UAE users a smarter way to work with Multi-Screen Collaboration and an immersive viewing experience Dubai, UAE, 30 September 2020:  Huawei Consumer Business Group (CBG) today announced in the UAE the HUAWEI MateBook X, the latest addition to the HUAWEI MateBook line-up, transforming how consumers can work in this new era of mobile productivity. Featuring the series’ signature aesthetics, the HUAWEI MateBook X launches with significant enhancements to portability due to its Ultra-light and thin ......read more

    First Look: HONOR Watch GS Pro

    Unveiled at IFA 2020 the new smartwatch comes with enhanced GPS technology and weather alerts   United Arab Emirates,  September 30, 2020:  Global smartphone brand HONOR announced earlier this month the launch the HONOR Watch GS Pro. For adventure lovers to fitness enthusiasts, this smartwatch makes outdoor training and pursuing fitness goals more productive and with more style. The announcement was made at the 2020 IFA technology conference and is part of the brand’s unwavering commitment to helping consumers live a truly smart, productive and healthy ......read more

    Featherweight X1 Nano is Lightest ThinkPad™ Ever1

    Dubai, UAE, September 29, 2020 – Lenovo™ is very excited to unveil the latest addition to our premium X1 portfolio, ThinkPad™ X1 Nano. The lightest ThinkPad ever at just 1.99 pounds1 (907g) breaks new ground for performance and functionality in an incredibly featherweight package. Lenovo’s first ThinkPad based on Intel® Evo™ platform2 and powered by 11th Gen Intel® Core™ processors, the X1 Nano delivers supreme speed and intelligence3 while maintaining outstanding battery life4. Stunning visuals are delivered through a narrow bezel 13-inch 2K ......read more

    Beat the Expected with HONOR 9X Lite

    Affordable Smart Device Offers Innovative Features at an Accessible Price Point   United Arab Emirates,  September 28, 2020:  Global technology brand, HONOR, has strived to develop a comprehensive suite of products that meet the needs of digital consumers. With this ethos in mind it should come as no surprise that the latest smartphone from HONOR, the HONOR 9X Lite, is a feature-laden and affordable smartphone that promises to deliver intelligent experiences for today’s sophisticated and digital-first consumers. The HONOR 9X Lite, the latest member of ......read more

    How Smart Wearables Are Contributing Towards Your Fitness And Well-Being: HUAWEI WATCH FIT Does More Than That

    With the wide variety of smart devices surrounding us today there is no doubt we live in a connected digital era. Apart from smart phones, which act as a nexus point, one of the most popular smart devices seen with people are smart wearables. Modern smart wearables have woven themselves deeply into our daily lives, serving primarily as an extension of our smartphones. However, a key feature of wearables such as the newly launched HUAWEI WATCH FIT lies in their health and fitness tracking capabilities. With today’s world having everyone more concerned about their well-being, it’s ......read more

    Mega Electronics, Fashion Sale Set to Begin in Sharjah

    Expo Centre Sharjah rolls out Covid-proof plans for its second event this season Sharjah, 26 September 2020:  After the successful hosting of the first exhibition since the coronavirus outbreak, Expo Centre Sharjah is gearing up to host another key consumer event early next month. The Consumer Electronics Fashion - Big Sale 2020 will be the second major event that will be held at Expo Centre Sharjah after normal life and business activities started returning to normal in the UAE. Offering some of the biggest discounts in town, CEF - The Big Sale 2020 will showcase the best ......read more

    Dream Come True for Arabic Commentators Featured on New WWE Game

    United Arab Emirates,  September 24, 2020:  For the three Arabic commentators chosen to be part of WWE’s 2K Battlegrounds video game, the opportunity is a dream come true. Jude Aldajani, Faisal Almughaiseeb and Saeed AlGhamdi, who are all part of WWE’s Arabic commentary team, have plenty of experience between them having worked on huge KSA events such as Super ShowDown and Crown Jewel, where their words have helped describe action involving some of the brand’s biggest Superstars, including The Undertaker, AJ Styles and Braun Strowman, who faced Tyson Fury in a ......read more

    MENOG 20: Impact of COVID-19 on Internet in the Middle East

    First online edition of meeting served as strategic platform to discuss how COVID-19 impacted Internet operations in the Middle East 378 people from 48 countries tuned in for the meeting.     23 September 2020 - The 20th edition of the Middle East Network Operator Group Meeting and Peering Forum (MENOG) was held as a virtual event recently. The meeting took place as a 90-minute panel discussion and was broadcasted live on MENOG’s website.   During the meeting, panelists from across the region discussed the effects of COVID-19 on the Middle Eastern ......read more

    Etisalat Extends Partnership with Ericsson to Enable its 5G Business Support System

    • Etisalat to apply smooth, fast and cost-effective network evolution to 5G standalone  • Ericsson’s Charging and Policy to support new use cases including IoT, Network Slicing, augmented reality and virtual reality   • Partnership elevates Etisalat UAE subscribers’ experience to a new level, empowering users to customize packages and provide efficient and flexible offerings   United Arab Emirates,  September 23, 2020:  Etisalat, one of the leading telecommunication operators in emerging markets, has selected ......read more

    Huawei Offers UAE Users to Upgrade Their Smartphone's Battery With Genuine, Safe and Reliable Replacements Just for a 39AED

    The offer runs until September 30th, 2020, includes no additional charges, and gives UAE consumers the opportunity to replace the battery on their device with a genuine Huawei unit* Dubai, United Arab Emirates - September 23, 2020:  Huawei is it offering UAE consumers the option to replace the battery on their device with genuine, original long lasting, good quality, safe and reliable replacements for just 39AED as part of a limited time offer. The offer, which runs until September 30th, 2020, aims to encourage consumers to use Huawei Authorised Service Centers where they ......read more

    Samsung's Air Purifier: The Innovative Appliance Brining New Meaning to Indoor Air Quality

    United Arab Emirates,  September 22, 2020:  In today’s society, consumers are perhaps more conscious than ever before about the levels of indoor air quality. Health and well-being have emerged as a top priority for people of all age groups, with advancements in the science and medical fields illustrating the importance of promoting and encouraging measures to ensure endeavors in this direction are carried out at every opportunity.  Consumers require the air that they breathe to be purified. Recent events and the new normal have also placed an even greater emphasis on ......read more

    Enjoy Optimal Music Capabilities with HONOR 9A

    Bring the Party Anywhere with HONOR 9A’S Powerful Audio Features  United Arab Emirates,  September 21, 2020:  With the smartphone revolution, the way users listen to music has completely evolved. Thanks to advanced technology, smartphones are now considered the most dominant portable music players on the planet. Today, smartphones are adapting to the digital needs of young consumers and this means that the quality of smartphone audio has never been more important.  Recognizing the need to provide optimal music capabilities and exceptional audio quality, global ......read more

    UAE Invention That Brings Colour Into the Lives of the Visually Impaired Wins James Dyson Award 2020

    ‘Touch’ smart ring identifies colour and text for visually impaired or those with colour vision deficiency       • According to the World Health Organisation, more than 2.2 billion people around the world are estimated to suffer from vision impairment or blindness. *  • Of these, 1 billion have moderate or severe distance vision impairment or blindness as well as near vision impairment*. Touch allows users to reconnect with the excitement of discovering colours at their own pace.    United Arab Emirates,  September ......read more

    WWE Superstars Mark Launch of 2K Battlegrounds by Highlighting Passion for Gaming

    United Arab Emirates,  September 20, 2020:  To coincide with the release of WWE 2K BattleGrounds, two WWE Superstars - Xavier Woods and Tyler Breeze - have been speaking about their love of gaming.   Launched last week, WWE 2K BattleGrounds, which is available on PlayStation, Xbox and PC, features a roster of more than 70 WWE Superstars and Legends.   Woods and Breeze have been competing on various video games for many years, and such is their passion for gaming both men host their own dedicated YouTube channels in relation to the subject.   Woods, part of ......read more

    Sony Middle East & Africa Introduces Alpha 7C Camera and the Zoom Lens, the World's Smallest and Lightest Full-frame Camera System'

    New HVL-F28RM Compact Flash is also Announced   Dubai, UAE, 20 September 2020:  Sony Middle East & Africa announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.  The Alpha 7C is the world’s smallest and lightest   full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video  capabilities and more. When paired with the world’s smallest and lightest  FE ......read more

    Mobily Trial 5G on 800/1800MHz Band using Ericsson Spectrum Sharing in Saudi Arabia

    • Mobily and Ericsson test 5G on low band for extended 5G coverage • Ericsson Spectrum Sharing will support Mobily in expanding 5G coverage    September 17, 2020:  Mobily has teamed up with Ericsson (NASDAQ: ERIC) to trial 5G on 800/1800 MHz band using Ericsson Spectrum Sharing. The trial showed 5G capabilities in a real-world environment over a live network, including tests on speed and latency.   Ericsson Spectrum Sharing allows both 4G and 5G to be deployed in the same band and on the same radio through a software upgrade – instantly ......read more

    Ooredoo Collaborates with Nutanix to Launch VDI-as-a-Service for Businesses in Kuwait

    Kuwait City, Kuwait, 17th September, 2020:  Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, has signed a partnership with Nutanix, Inc. (NASDAQ: NTNX), a leader in enterprise cloud computing, to offer Virtual Desktop Infrastructure (VDI)-as-a-Service to businesses in Kuwait. The telecom service provider has implemented Nutanix Enterprise Cloud Platform combined with Citrix Virtual Desktops software in its datacentre with a view to provide a fully supported solution for desktop virtualization to small and medium businesses (SMBs) and enterprise ......read more

    Lenovo Introduces Laptop Sleeve Personalization for UAE Customers

    New tool empowers users to display their creativity and individual style   United Arab Emirates,  September 17, 2020:  Lenovo today announces the launch of its ‘Be Unique’ campaign, leveraging an in-house built AI engine and online platform to create bespoke laptop sleeves for Lenovo Yoga devices.  Lenovo’s ‘Be Unique’ campaign falls into the brand’s newly inaugurated ‘Experience Smarter’ platform which aims to deliver smarter experiences to consumers across Lenovo’s product portfolio for work, studying, gaming ......read more

    Philips Launches New Innovations to Help People Stay on Top of Their Health

    • Health-at-home accelerates and is here to stay – vulnerability of our health makes people feel the pressing need for preventative care and healthy living  • Philips introduces connected solutions that offer insights and empower people to make personalized, healthy lifestyle choices  • COVID-19 pandemic accelerates digitalization to meet the urgent need to stay (virtually) connected to caregivers     United Arab Emirates,  September 17, 2020:  Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today ......read more

    Sony Middle East & Africa Introduces Alpha 7C Camera and the Zoom Lens, the World's Smallest and Lightest Full-frame Camera System

    New HVL-F28RM Compact Flash is also Announced   Dubai, UAE, 16 September 2020:   Sony Middle East & Africa announced several additions to their impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.  The Alpha 7C is the world’s smallest and lightest   full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video  capabilities and more. When paired with the world’s smallest and ......read more

    Bentley Systems Announces Finalists in the Year in Infrastructure 2020 Awards Program

    Winners to Be Selected and Announced at Bentley’s Virtual Year in Infrastructure 2020 Conference, October 20-21 16 September 2020 – Bentley Systems, Incorporated, the leading global provider of comprehensive software and digital twins services for advancing the design, construction, and operations of infrastructure, announced the finalists in the Year in Infrastructure 2020 Awards program. The annual awards program honors the extraordinary work of Bentley software users advancing infrastructure design, construction, and operations throughout the world. Sixteen independent jury ......read more

    Mindware to Drive Acer's ME Market Share in the Commercial Sector by Signing Distribution Deal

    DUBAI, UAE, 16TH September, 2020 – Mindware, a regional leader in Value Added Distribution, today announced that it has signed a commercial distribution agreement across the Middle East with Acer. This will include the vendor’s commercial and education portfolio including Windows based laptops, Chromebook devices, accessories, projectors, Enduro and ConceptD devices. The main focus will be on the Travelmate Series, specifically designed both for the corporate world and the public sector. Mindware will drive the market penetration of these devices by mobilizing its extensive ......read more

    OPPO Set to Launch Its All-New Groundbreaking Reno4 Series in the Middle East this Month

    • UAE Consumers are urged to join the virtual launch event and “Own The Night” with the new OPPO Reno4 Series • Design-led series packs a punch with 5G and innovative offerings for a smartphone camera     Dubai, United Arab Emirates, 16 September 2020 – Global technology brand, OPPO, is set to launch the all-new Reno4 Series, together with its latest OPPO Enco wireless headphones in the Middle East later this month. Living up to its mission of elevating life through technological artistry, OPPO’s new range of products promises to not ......read more

    Updates to HarmonyOS 2.0, EMUI 11 and HMS will Empower Smarter All-Scenario Experiences

    United Arab Emirates,  September 16, 2020:   At this month’s Huawei Developer Conference 2020, the global technology brand announced major upcoming updates for HarmonyOS 2.0, EMUI 11 and HMS (Huawei Mobile Services). These improvements will empower global developers and ecosystem partners to provide enhanced and innovative user experiences for users.  HarmonyOS 2.0: Officially Open Source with Mobile HarmonyOS Beta Available to Developers by Year End Huawei announced its all-scenario experience operating system, HarmonyOS, back in 2019. Since then, a robust ......read more

    Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of HUAWEI Y9a in the UAE

    The new addition to the Y series boasts a solid 64MP quad camera and a 40W HUAWEI SuperCharge and is available for pre-order on September 17th     United Arab Emirates,  September 15, 2020: Huawei today announced the launch of the HUAWEI Y9a, the new entry level smartphone that is designed for photography and Super performance. Offering a SuperCamera experience with a 64MP Quad Camera, 40W HUAWEI SuperCharge, large storage and a sleek design with good value for money, the HUAWEI Y9a promises to be the perfect choice for consumers at every age. Capture something ......read more

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