GoDubai
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Product Launches
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Dubai Hotel Booking
Hotel
City
Category
 
Five Star Hotel
Four Star Hotel
Three Star Hotel
Two Star Hotel
Hotel Apartments
Book Dubai Excursions and Tours
Desert Safari
USD 55 Only
Dhow Dinner Cruise
USD 48 Only
Panoramic City Tour
USD 47 Only
East Coast Tour
Hatta Trek
Al Ain Tour
Desert Balloon Safari
Helicopter Tour
Deep Sea Fishing
To book any of our tours Click Here

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Dubai Info
Coming to Dubai
Holidays in the UAE
Visit Visas
Shop Smart
Recycling Centres
Clubs & Organisations
Employment Agencies
Movie Search
latest films in dubai, movies in dubai, english film, hindi film, movie reviews
Get the reviews and the ratings.
Art Corner
A different perspective
Canvasing for Art
Fantasy brought alive
The Desert Odyssey
Breathing Life into Art


Latest Dubai Product Launches
RoohAfza has been growing at 20% year-on-year and controls nearly half of India’s Dhs. 600 million concentrated syrup market
  • Company eyes local and global consumers; plans to launch their signature product “Safi” next, within this year
  • RoohAfza is a popular way to break the Ramadan fast for Muslims during the holy month.
February 19, 2018; Dubai, UAE:   Hamdard Laboratories, India, a 111-year-old iconic and a highly trusted FMCG company of the country, has launched its flagship and popular drink brand RoohAfza in the UAE market. The announcement, which was made at Gulf Food expo in Dubai, marks the brand’s first outing in the UAE, with a promise to see other popular brands from the company within this year, the next one being Safi, the unique skin cleanser and blood purifier from Hamdard. 
 
Roghan Badam Shirin, Joshina, Sualin, Cinkara tonic and the huge range of Unani products will be launched over a period of time.  
 
RoohAfza from Hamdard Indiahas a massive heritage and following and is a highly differentiated beverage evoking strong sensorial affinity and nostalgia mainly amongst the Indian diaspora as well as the existing customers. The brand also intends to appeal to newer segments with focus on the local and global consumers residing in the Gulf. It is now available at all leading supermarkets and grocery stores across UAE in a pack size of 750 ml.
 
Speaking at the launch event, Mr. Mansoor Ali, Chief Sales & Marketing Officer, Hamdard India said, “RoohAfza enjoys a 45% market share in India within its category. With Multiplex International as strategic partners for UAE, we have already made inroads into the market by forging critical relationships with the modern and general trade.  Consumer activation and awareness through sampling will be key, as we intend to have a large chunk of the UAE population actually experience the magic of Indian RoohAfza.
 
In fact the sensorial experience and the refreshment coming from the therapeutic essence of the herbal ingredients of RoohAfza are unbeatable, and evoke a sense of deja vu every time it is consumed”. 
 
Reiterating drink’s popularity in India, Ali said, “RoohAfza has been growing at a phenomenal rate of 20 percent year-on-year when the FMCG industry itself is only growing in single digits. Moreover RoohAfza controls nearly half of India’s concentrated syrup market worth about Dhs 600 million (approx 1000 crore rupees)”.
 
The secret of RoohAfza’s success and growth could perhaps be attributed to company’s decision to stay with the original flavor and recipe over century when the average consumer is actually spoilt for choice. 
 
Fueled by the ambition to innovate & delight consumers, last year the company launched RoohAfza Fusion in India, a unique combination of RoohAfza with pure fruit juice. In addition to the product concept, the product formulation too is quite unique & comes from the Herbal/ Unani roots of RoohAfza. It is in line with the massive transformation that is happening at Hamdard Laboratories. With the launch of this brand, Hamdard endeavors to target the youth who aspire for convenience, ‘cool’ & on-the-go formats.  
 
“We may soon be launching our Fusion line in UAE and Gulf region too as the population here looks for conveniences, on-the-go and healthier alternatives”, concluded Ali.
 
According to the traditional Indian medicinal system of Ayurveda, Rooh Afza has therapeutic and nutritional qualities that work on the body particularly well in summer. It supplies essential electrolytes and corrects the function of the heart, liver and kidney. The qualities have, in fact, also made RoohAfza a popular way to break the Ramadan fast for Muslims during the holy month.
 
A refreshing concoction, RoohAfza is a thirst quencher and a great additive for mocktails and desserts. Besides cooling, it is also nutritional and maintains as well as adjusts the body’s water level. Apart from mixing it with water and drinking, the popular concentrate can be mixed in milk, fresh lime or yoghurt, plus it has other uses, such as being the vital ingredient in home-made ice cream, sorbet, slush, smoothies and sundaes that definitely excite youth.

Posted by : GoDubai Editorial Team
Viewed 19252 times
Posted on : Monday, February 19, 2018  3:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Top  

Most Viewed Press Release posted in the last 7 days
Flaunt your gravity-defying hairstyles to become the face of our brand
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment B...
Hask's Winter Care for Your Hair
Celebrate Valentine's Day with GUESS
New Lamborghini Huracán EVO: elevation of technologies for amplified drivin...
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steige...
Rolls-Royce Motor Cars Achieves Historic Business Record
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece
Tissot Chemin des Tourelles
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™...
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote
Continental Commissions First Driverless Tyre Test Vehicle
19 reasons to fly with British Airways in 2019
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Longchamp Spring/summer 2019 Show
Eberhard & Co. Main Sponsor of Winter Marathon 2019
Introducing Burberry Bespoke Fragrances
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Always take the front row with this 7.2” supersized smartphone screen
Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Begin...
Epson to participate at SGI 2019 for the 10th year highlighting high value solut...
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
Bring out the Chef in your little ones at 800 Degrees Pizzeria
Shane Breen Wins Grand Prix Qualifier at Al Shira'aa International Horse Show fo...
Young Al Owais Ends Al Shira'aa One Star With Victory
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Dubai Festival City Mall's Festival Bay transformed with a new, larger-than-lif...
Smart City Services at Silicon Park Reach Advanced Level of Completion
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
Making many tones from one
Cadillac announces Middle East arrival of the 2019 ATS model
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
Beef Sushi- Love at first bite
Canadian University Dubai (CUD) launches degree program in Climate Change in par...
Union Coop Among the ‘Elite' Sponsors of The FAZZA Championships for People of D...
ADEK's Winter Activities Program in Abu Dhabi hailed a resounding success
Premier Motors in collaboration with ADNOC Distribution provides
Dubai Tourism Releases AED250 Million in Bank Guarantees of Tourism Companies to...
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Flying Grand Regulator now available in new colour combinations
The Preston watch collection by Coach
S@TIS' traceability software packages to feature at Arab Health 2019
The Commemorative Silver Coin
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Citi UAE opens Citigold lounge in Abu Dhabi.


About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com