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On the starting line with a brand new engine
A cornerstone of the brand since 1963, the legendary Heuer Carrera takes a sharp turn to mark its 55th spring. This avant-garde chronograph, forever associated with motor racing, wears its DNA with sporting pride. 
The new Heuer 02 Calibre manufacture movement, a 43 mm modular case, a tachymeter bezel, a skeleton dial with 3-6-9 counters, this flagship model is powered by a state-of-the-art engine. Modern, reliable and accurate.
Dubai, UAE, February 18, 2018:  A distinguished sporting milestone for this 1963 icon of the track. The TAG Heuer Carrera celebrated its half-century with abandon, eyes on the horizon and pedal to the metal. This automotive chronograph still clearly predominates in the annals of watchmaking success stories.
Avant-garde incarnate, from the first generation in the 1960s to the new Heuer 02 line, including the ultra-modern Connected Modular. An authentic living legend, this collection now welcomes its latest addition – the new TAG Heuer Carrera Heuer 02, available in 13 contemporary variants in steel, carbon, ceramic or gold with a metal, rubber, leather or ceramic bracelet, plus a 45 mm version with GMT function.
'When it came to designing the new TAG Heuer Carrera, we were faced with a choice between a vintage inspired piece and a modern reworking. We opted for the latter. At TAG Heuer, all of our energy goes into designing the watches of the future. We innovate by anticipating the desires of tomorrow's consumers.'-Jean-Claude Biver, CEO of TAG Heuer
On the circuit since 1963
It's no coincidence that the new generation TAG Heuer Carrera has arrived at this particular moment. The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long 'Carrera Panamericana' road race held in Mexico during the 1950s, a thrilling competition revived in 1988 as an annual rally for pre-1955 collectors' vehicles, and for which TAG Heuer is both partner and Official Timekeeper. 
With competition in its DNA, the first Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push-buttons were easy to move, and the broad, minimalist dial featured clear indexes and sub-divisions, and slightly recessed counters. 
In 1969, the Heuer Carrera was launched in an automatic version equipped with the famous calibre 11 with micro-rotor; at the time, Heuer was one of the few manufacturers capable of designing and producing such an innovative self-winding chronograph. Under the leadership of Jack Heuer, the brand again made its name as a pioneer by becoming the first watch company to sponsor Formula 1. Several legendary drivers chose to become ambassadors by wearing a Heuer Carrera chronograph. 
'The Heuer Carrera era was when the brand really took off, becoming the first watchmaking sponsor in the world of motor racing. This move – a true stroke of genius – was followed by numerous brands, and its success continues today, some 50 years later.'  - Jean-Claude Biver, CEO of TAG Heuer
TAG Heuer Carrera new generation
During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon.  Quintessentially avant-garde, it carries the brand's DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 
21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale. And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o'clock and 9 o'clock, permanent small second at 6 o'clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions – steel, carbon, ceramic or gold. A total of 13 new versions, including one with a GMT function, and a range of straps and bracelets in rubber, leather, metal or ceramic with deployant buckle.
'The modern TAG Heuer Carrera is a decisive model for TAG Heuer, and the fact that the Connected Modular is inspired by its aesthetics and motifs further illustrates the brand's desire to make it a flagship piece.' -Jean-Claude Biver, CEO of TAG Heuer
Heuer 02 calibre
The skeleton dial with sapphire case-back is a characteristic feature of the more recent TAG Heuer Carrera models. It reveals a state-of-the-art movement designed in-house: the Heuer 02 calibre. Paired with the iconic Heuer Carrera, this automatic manufacture chronograph, developed and produced by TAG Heuer, incorporates 168 components, including a column wheel and a vertical clutch – signature Haute Horlogerie features. Modern, accurate and reliable, this mechanical movement oscillates at a frequency of 4 Hz and has an 80-hour power reserve stored in a singe barrel. It has been specifically designed in an industrial production context, and with the aim of simplifying the assembly and after-sales service operations. 
'It is vital for a brand specialising in chronographs to have its own chronograph movement. The Heuer 02 calibre is modern through and through, from its design, production and after-sales service to its reliability and performance.' -Jean-Claude Biver, CEO of TAG Heuer
Chapter 55
To celebrate the anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand's boutiques, and can be ordered from online in certain markets.
Technical details
Reference   CBG2010.FT6144: black dial and brown leather strap
                    CBG2011.FC6430: blue dial and blue leather strap 
                    CBG2051.FC6426: pink gold lugs and bezel
                    CBG2016.FT6161: carbon lugs and bezel
                    CBG2090.BH0661: full ceramic 
                    CBG2A1Z.BA0658: 45 mm version with GMT function
Movement    Heuer 02 Automatic Chronograph calibre
                      Visible skeleton date disc with window at 4:30
                      75-hour power reserve
                     GMT function on the CBG2A1Z.BA0658 model
Case            43 mm or 45 mm diameter case in steel, covered with PVD, or in ceramic
                     Black or blue ceramic, pink gold or carbon bezel with tachymeter scale
                     Domed sapphire crystal with anti-reflective coating on both sides
                     Steel, 18K 5N pink gold, matt black ceramic or carbon lugs
                    Crown in rubber and polished steel, 5N 18K pink gold or black PVD-covered steel at 3 o'clock
                    Steel or black PVD-covered steel chronograph push-buttons at 2 o'clock and 4 o'clock
                    Steel or black PVD-covered steel sapphire case-back
Dial            Blue or black skeleton dial 
                   Black or blue flange with 60-second scale
                  Three counters: 
  •  Chronograph minute counter at 3 o’clock with rhodium-plated, black gold or 5N pink gold snailed ring and lacquered red, polished black gold  or  polished 5N pink gold-plated hand
  • Chronograph hour counter at 9 o’clock with rhodium-plated, black gold or 5N pink gold snailed ring and lacquered red, polished black gold or polished 5N pink gold-plated hand
  • Small seconds counter at 6 o'clock with black gold, blue or black snailed ring and polished, rhodium-plated or 5N pink gold-plated hand
                  Rhodium-plated, black gold or 5N pink gold-plated hour and minute hands and indexes with white or black Super Luminova®
                  Red, black gold or polished 5N pink gold-plated chronograph second hand
                  Polished rhodium-plated, black gold or 5N pink gold-plated 'TAG Heuer' logo at 12 o'clock
                  Date window at 4:30
                  Inscription of 'CARRERA HEUER 02 CHRONOGRAPH AUTOMATIC' 
Water-resistance 100 metres
Bracelet/strap       In rubber, brown leather and rubber, steel or matt black ceramic with S-shaped links, blue alligator leather and rubber, or matt black alligator                                 leather and rubber
                               Folding buckle in steel, PVD-covered steel or Grade 2 titanium with double safety push-buttons and TAG Heuer logo.

Posted by : GoDubai Editorial Team
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Posted on : Sunday, February 18, 2018  4:28:00 PM UAE local time (GMT+4)
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