GoDubai
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Product Launches
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Dubai Hotel Booking
Hotel
City
Category
 
Five Star Hotel
Four Star Hotel
Three Star Hotel
Two Star Hotel
Hotel Apartments
Book Dubai Excursions and Tours
Desert Safari
USD 55 Only
Dhow Dinner Cruise
USD 48 Only
Panoramic City Tour
USD 47 Only
East Coast Tour
Hatta Trek
Al Ain Tour
Desert Balloon Safari
Helicopter Tour
Deep Sea Fishing
To book any of our tours Click Here

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Dubai Info
Coming to Dubai
Holidays in the UAE
Visit Visas
Shop Smart
Recycling Centres
Clubs & Organisations
Employment Agencies
Movie Search
latest films in dubai, movies in dubai, english film, hindi film, movie reviews
Get the reviews and the ratings.
Art Corner
A different perspective
Canvasing for Art
Fantasy brought alive
The Desert Odyssey
Breathing Life into Art


Latest Dubai Product Launches
  • TAG Heuer’s long-standing partnership with Arab Watch Guide (AWG) Founder Hassan Akhras reaches its peak in Dubai on February 2, as he takes part in IRONMAN 70.3
  • Sports and the values it conveys are deeply-rooted in TAG Heuer’s DNA. Furthering this strong association with the sports arena, the brand will be backing established local watch influencer as he gets ready to take on his share of #DontCrackUnderPressure moments
DUBAI, 30 January 2018 –  Complementing the sporting philosophy at the heart of its brand’s key positioning, Swiss Watchmaker TAG Heuer’s continued collaboration with Arab Watch Guide Founder and IRONMAN competitor, Hassan Akhras, will see the brand once again associated with cycling, swimming, and running as the event gets underway on February 2. 
 
TAG Heuer has a strong link with all three sporting codes. This became evident in cycling after the brand unveiled its partnership with the BMC Racing Team in 2016, partnering 10 major races on the international circuit, including the Dubai and Abu Dhabi Tours. The brand also has a long-standing association with prestigious marathons including the New York City Marathon, the Chicago Marathon and the Paris Marathon for which it has been the Official Timekeeper and Official Watch. Swimming is also relevant to the brand and its Aquaracer collection is perfectly suited to the sport. With heritage and tradition in each of these sporting disciplines, it was a natural choice to align with watch enthusiast and blogger Hassan Akhras.
 
TAG Heuer partnered with Hassan Akhras, focusing on his preparations to compete in all three of these disciplines in the build-up to the much-awaited IRONMAN 70.3 which takes place in Dubai on February 2, 2018. The competition is the culmination of a journey that has seen Hassan Akhras working towards the event over the last year, and seen him compete in every triathlon and IRONMAN event in the region, including events in Abu Dhabi, Ras Al Kaimah, Bahrain, and Oman. 
 
TAG Heuer has come to be known with icons who all reflect the common values of mental strength, a disruptive attitude and ambition. Hassan Akhras, is in this sense, a perfect fit as his year of training was replete with its fair share of trials and extreme #DontCrackUnderPressure moments that tested the boundaries of his endurance. 
 
What makes things more exciting is the fact that Hassan Akhras, while being athletic, is by no means a professional athlete. In terms of training, he is being coached by GROWINGS coach Trace Rogers and took trips to Ras Al Khaimah and Khor Fakkan to train, as well as completing further trips and triathlons to build stamina in preparation for the Dubai event.
 
Speaking about this interesting partnership, Anne-Claire Richomme, Marketing Manager TAG Heuer Middle East, said, “Pushing boundaries and breaking rules are integral to our rich heritage and what Hassan Akhras is attempting to do with the IRONMAN 2018, is in that sense a perfect fit with our brand ideologies.”
Hassan Akhras too was extremely enthusiastic about having found a partner that supported him and said: “Last year I decided to dedicate all of 2017 to the training and journey towards IRONMAN 70.3, and I needed a partner that would share my vision, my goals and my beliefs. It also made complete sense that my main partner would ultimately come from the watch world as I am a collector and watch blogger. I was looking for a brand that believes in never quitting, never letting go under pressure, no hiding; an avant-garde brand. It was TAG Heuer that came to mind and I decided to pitch my idea to their team, hoping they would share my enthusiasm for this journey and get on-board. It’s been a tough journey with a lot of ups and downs, but I’m looking forward to February’s challenge at IRONMAN 70.3”

Posted by : GoDubai Editorial Team
Viewed 20222 times
Posted on : Tuesday, January 30, 2018  12:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Top  

Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
All Abroad… Mobile Cinema Bus presented by Pert Plus
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Skydance: The Sun – shining amid the immensity of the galaxy
Hair Rituel by Sisley Now available at Paris Gallery
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
Boss watches presents Master Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Mido Baroncelli - A Trilogy of Limited Editions
Summer Romance in the air with Max's new seasonal Collection
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
Celebrate Eid Al Fitr at Dubai Festival City
GUESS Trend Alert | The Summer Blues
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Back to the 90s with GUESS Originals
Nikai Group supports Al Noor Centre with assistive technology devices
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
Hormann Introduces door type V3009 for integration in conveyor systems
Beautiful Freaks
The Dubai Business Women Council enhances the skills of its members through the ...
Year of Zayed Celebrated in a Short Film Featuring Renowned Businessman and Phil...
Emirati double amputee becomes first in the region to receive 3D printed transti...
dnata acquires majority stake in baggage storage and delivery service company, DUBZ
Jawaher Al Qasimi Makes Worldwide Plea to Strike Child Labour at its Very Roots
Emirates Aviation University announces new scholarship awards
The Timekeeping Starts Now!
Maserati joins Cash & Rocket Tour 2018
FBMA Launches The Fatima Bint Mubarak Sports Library
Facebook for iPhone now available in Arabic


About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com