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Latest Dubai Product Launches

Dubai, UAE, January 23, 2018:  PUMA built this collection for confident women, En Pointe compliments all aspects of the hustler life style; and because looking good, feels good, the collection’s ever-coveted millennial pink, plus an array of soft pastels, offers a variety of stylish pieces to play with. As the ultimate fashion icon, Selena Gomez is the ideal representation of the line. Her flexible style takes her from the gym to the red carpet and to all corners of the globe. Her fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point. 

The PUMA En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement. Structure is created through pleating, rib textures, and buoyant fabrics. Metal details mix with shine and sporty trims to emphasize motion. Tonal is a must. Lightweight is everything. It’s less about changing outfits and more about layering; adding and subtracting items to keep muscles warm between dancing. Dancers must constantly strive to perfect their performance – therefore, showing off long lines is key, muted colors work best, and patterns are avoided because they distract from muscle definition.

The En Pointe collection is now available in all PUMA stores in the UAE. 


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