- Glamazle.com, the online beauty and fashion store that caters to the lifestyle needs of the Middle East, introduces ‘Glambry - Yardstick’ liquid lipstick along with other shades as a testimonial to the Public Relations and Marketing services offered
- Yardstick Marketing Management, a boutique Integrated Marketing solutions agency amidst its varied range of clientele takes care of Glamazle.com’s PR, Blogger and Influencer Marketing in the region
- Housing high-end brands such as Kat Von D, Jouer Cosmetics, Kylie, NYX among others, the online beauty platform, Glamazle.com introduced its first striking shades of super matte liquid lipsticks called the ‘Glambry’ collection
Dubai, United Arab Emirates, December 10, 2017: Glamazle.com, the one-stop shop for skincare, beauty and fashion products, presents the ‘Glambry’ lipstick range. Recognizing its agency’s efforts towards its PR activity, Glamazle.com had named one of the lipsticks from its newly launched Glambry collection – Yardstick. The Glambry collection also includes different shades such as pinks, nudes, berries and reds that are perfect for this season.
Neelam Keswani, Founder, Glamazle.com, said, “I have been working with Yardstick Marketing Management since early 2017, and I haven’t looked back since. I’ve seen my brand receive some great exposure in the media, and am keen to see how the upward streak in our outreach unfurls. Yardstick Marketing not only acted like an agency, but as consultants and suggested on the right mediums to gain exposure for our event, and across the board with their integrated efforts.”
Commenting on the introduction, Anishkaa Gehani, Managing Director, Yardstick Marketing said, “It is amazing to witness Glamazle.com’s growth over the last year. From the very beginning both Neelam and Roshan had their goals set in place and it is absolute pleasure to see both work together to achieve them. There is a high demand for beauty and lifestyle products in this region and it is amazing to see them carve a niche for themselves. From a marketing standpoint, we are pleased to have met their expectations. We are humbled by the Yardstick lipstick launch and are looking forward to supporting them with our expertise and services in the long run.”
The liquid lipstick is long wearing, water proof, smudge-resistant and available in a matte formulation. The saturated formula brings an intense shot of matte pigment in one easy stroke. With just a single stroke application the lips can get a smudge resistant coverage for long hours and sets all day.
Other shades from the The Glambry range are Empress, TQueen, Sultana, Lady M, Jasmine, Diva, Afari, D.Dynasty, Princess, Majesty, Elanor, Ruby, Sheikha in pretty pinks, reds and browns.
Founded by Neelam Keswani, Glamazle.com is the region’s one-stop store where one can find the world’s leading beauty and cosmetic brands at just a click. The website houses international names with a wide variety of makeup, skin, hair and nail care, wellness and lifestyle products.
Yardstick Marketing Management, a boutique Integrated Marketing solutions agency amidst its varied range of clientele takes care of Glamazle.com’s PR, Blogger and Influencer Marketing in the region. Account operational since the start of 2018, Glamazle.com is able to themselves creating a niche as well as successfully growing in the region.