Pirelli opens its biggest flagship store in Kuwait Company to open 32 outlets in GCC by the end of 2014

Dubai, UAE (March 26, 2014): Pirelli, a global leader in the premium tyre segment, has opened a new store in Kuwait. Offering its signature premium tyres and tyre-related services, the store will offer the same comfort, convenience and range that has made it a globally recognized brand. It has been designed to be the biggest store in its segment in the region so far. The store was launched in partnership with Behbehani Motor Company. In keeping with its aim to provide customers with a comprehensive premium-segment experience, the company trains all its staff members and ingrains competence so that the customers have the perfect feel-good experience.

Pirelli was founded in 1872 and has grown significantly since then. It has 19 tyre industrial plants in four continents and is widely available in more than 160 countries around the world.
It is no wonder then that the company has decided to expand its reach to the Middle East, a sector where the luxury car sector is a popular one.

“Kuwait is perfect starting point this side of the world. People know what they want here and we look forward to providing the best fit. Our motto is to offer customers a feel-good experience and this is ourendeavor,” says Mattia Bussacchini – General Manager, ME and India.

Behbehani Motor Company partners with Pirelli in this endeavor. “We are proud to extend our  support to the pioneer and look forward to delivering quality services to our clients. Our mission, as a service provider, is to deliver the highest level of customer satisfaction. Hence, we invested in excellent infrastructure in our showrooms and service center as well as in highly trained professional staff who will not only meet, but exceed our customer's expectation. This collaboration is in line with these goals and we look forward to our customers’ feedback,” says Abdulghani Behbehani – Director of Behbehani Tire Center.

The Pirelli store in Kuwait is in line with the company's expansion plans. The store is one of the 4 that have already opened their doors to the public currently- the other 3 being in Jeddah (KSA), Bahrain and Dubai (UAE). The company will open 32 new Pirelli shops by the end of the year. “ We hope to cover ground quickly and with all the quality that can be found on our global branches,” says Bussacchini.

Year on year, the luxury car segment has been growing in the region. To cater to the growing demands, Pirelli has launched a string of services such as high quality tyre change services in its workshops. With five bases for cars and four for trucks, quick service and a feel-good experience is guaranteed when you visit the store.